SEO is a fundamental skill in a marketer’s arsenal – maybe not the more technical aspects, but a good, solid understanding should be a prerequisite.

Optimising for search shouldn’t just be the province of one or two specialists or teams – any role that interacts with content has responsibility for SEO. Given the importance of online content within companies, a working knowledge of SEO is increasingly vital for marketers in particular – and companies are more likely to hire someone who has a broad knowledge, as fewer and fewer roles require just one specific skillset.

If getting to grips with SEO has been something you’ve been meaning to do, or you’d just like a bit more familiarity with how it all works, we’ve put together a comprehensive beginner’s guide to get you started. It doesn't contain all the fantastically moreish detail that our SEO Best Practice Guide or SEO training does, but it's a good aperitif.

There's also plenty of links throughout to further reading, reports and resources that you can use to take your knowledge to the next level.