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If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. 

Facebook is all about design. The feed is structured to encourage users to click on items in the newsfeed, so it stands to reason that by increasing the opportunities to click, you’ll also be able to increase traffic to your page.

Here’s a quick guide to adding embedded buttons to your posts to give them that professional sheen... 

1: First, fire up Facebook and head to Facebook.com/ads

If you haven’t set up an advertising account you’ll need to do this first. Follow the step-by-step instructions listed at: https://www.facebook.com/business

(don’t panic, it won’t cost you anything). 

2: Hit the ‘Manage your ads’ button

https://assets.econsultancy.com/images/resized/0004/5748/manage_facebook_ads-blog-full.png

3: Choose Power Editor

You'll see the link to the Power Editor over on the extreme left of the screen. 

https://assets.econsultancy.com/images/resized/0004/5751/select_power_editor-blog-full.png

Click this. If you haven’t used the Power Editor in the past, you’ll need to download it first. This is straightforward and should take less than a minute. 

4: Click on ‘Create Post’

https://assets.econsultancy.com/images/resized/0004/5742/create_post-blog-full.png

5: Add your post details

You’ll see this pop-up window: 

https://assets.econsultancy.com/images/resized/0004/5746/facebook_pop_up-blog-half.png 

Fill it in as follows:

  • URL:  Add the URL of your post, along with any tracking code. 
  • Post Text: This will appear above your post when published. 
  • Call To Action: Click here to choose which embed button you’d like to use: Shop Now, Learn More, Sign Up, Book Now or Download. 

https://assets.econsultancy.com/images/resized/0004/5743/facebook_embed_buttons_dropdown-blog-half.png

  • Link Headline:  This should be the headline of your article or name of your product. This should be different from your post text.
  • Display Link: Put the name of your site here so that users know where they will be directed.
  • Description: If it’s a blog post, then pop the first line or two of your copy here.
  • Picture:  You can upload an image directly, or add the URL of an image here. Ideally you’ll want an image that is quite large. Around 1260 X 800 if possible. This will make sure it displays correctly across different devices, and in different ad formats.

Choose ‘This post will only be used as an ad’ or ‘this post will be published on the page’. These will give you different analytics and targeting options. 

https://assets.econsultancy.com/images/resized/0004/5745/facebook_embed_buttons_dropdown_highlight_2-blog-half.png

6: Create post

Hit the ‘Create post button’ and you’ll see your new post appear at the top of the list. Click to select. Mousing over this will display a preview of your post.

https://assets.econsultancy.com/images/resized/0004/5742/create_post-blog-full.png

7: Schedule and publish

Now click ‘Publish Post’. You can choose to publish straight away, or schedule ahead. 

8: Upload your post

Finally, click the ‘upload changes' button at the top of the page:

And you’re done, the post will appear on your page complete with shiny CTA button:

https://assets.econsultancy.com/images/resized/0004/5741/clickable_elements-blog-half.png

One final note on this. Putting together posts this way means you won't be able to tag people or pages in the body text. If you want to do this, you'll need to publish your post, then go to your page and edit the text to add tags.

Now, let's address the inevitable question...

What’s the point? 

Users viewing your post now have far more opportunities to click on it. All of the elements highlighted above are clickable.

Here’s how traffic from our Facebook page changed when we began formatting posts this way: 

https://assets.econsultancy.com/images/resized/0004/5752/traffic_from_facebook_posts-blog-full.png

Making images more clickable this way increases the likelihood that users will visit your page. Of course, making sure they see quality content when they arrive is up to you...

Matt Owen

Published 17 March, 2014 by Matt Owen

Matt Owen was formerly Head of Social at Econsultancy. You can follow him on Twitter or hook up on LinkedIn.

203 more posts from this author

Comments (26)

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Sally Hawkesford

Hi,
Can you add these CTA buttons on without having an advertising spend behind the post?

Thanks
Sally

about 2 years ago

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Rachel Hardwick

My thoughts exactly! Looks great but are these only for paid posts?

about 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi all, thanks for commenting - no, you can use these for any post, organic or promoted. You do not need to pay to use them.

about 2 years ago

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Charles Stanton

Great stuff Matt thanks, i'll be sharing with our social teams asap!

about 2 years ago

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Donna

Having a play around with the power editor this morning - make sure you upload your changes, or it wont publish the post. Almost missed that last point! It certainly takes longer, but I'm interested to see the effect the button has on our own traffic.

about 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

@Donna - yes, good point. The editor can occasionally be a bit unstable, with the odd post vanishing once you've set it up, which is a little frustrating. Would be great to hear if it has a noticeable affect on your traffic.

about 2 years ago

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Thembi Hall

Hi Matt, nice tip, can't wait to try. However when I go to the Power Editor, it does not give me an option to 'Create Post' only 'Create Campaign' or 'Create advert'? Any suggestions?

about 2 years ago

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Thembi Hall

Hi Matt, nice tip, can't wait to try. However when I go to the Power Editor, it does not give me an option to 'Create Post' only 'Create Campaign' or 'Create advert'? Any suggestions?

about 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Thembi -

hmmm, unsure to be honest. When you click through to Power Editor, you'll need to use the 'manage pages' option (it's at the top left of the screen), select the page you want to use and 'download to power editor' the first time you use it, which may be the problem?

about 2 years ago

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Sandra

Uhm, I don't think you can use it on organic posts any more - my dashboard for a while doesn't look like that presented on pictures above.
You have to create post under one of the ad campaigns, so - no, it cannot be free of charge anymore.
Tested several minutes ago...

about 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Sandra - that's odd, I've just posted updates on our own page and it seems to work fine - may be a staged roll-out or testing on Facebook's part.

about 2 years ago

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Sandra

Oh, now I see:

you missed one very important step:

Immediately when you enter Power Editor, you need to choose Manage Pages (left upper corner) instead of editing your ads account.

about 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Aha! Problem solved - thanks Sandra.

about 2 years ago

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Hannah

Great guide Matt thanks for sharing! Seem to be having issues with the image sizing though - any advice on sizing, I want the long banner but when I use the size suggested about half is cut off

Thanks

about 2 years ago

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Rhys

Thanks Sandra!

about 2 years ago

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joe

Thanks for the tip. We have started to test this, but think the limited choice of button text means it may not be that useful for us. The closest for our purposes is "Learn more" but we'd need something like "Take action" or "Sign now" for this to be really effective and useful.

Also, posting in this way to the news feed means images are not clickable to see a larger version of the image - whether this results in more clicks through to our web page, we will have to see...

Also the points about selecting your Page first (a step between 3 and 4), and hitting Upload (point 8, missing an image?) at the end, need adding/highlighting in the instructions!

Cheers, Joe (WaterAid)

about 2 years ago

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colm reilly

Hi there, this is a great feature but I can't seem to get it to click through properly on mobile devices. Works fine on desktop but not on mobile. Any ideas what i might be missing out on?

about 2 years ago

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Christian Karasiewicz

Sally, yes. You don't have to advertise to use Facebook Call-to-Action buttons.

Christian

about 2 years ago

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Christian Karasiewicz

Colm,

Are you trying to create them on mobile? If so, you can't - you have to create them within Facebook Power Editor.

about 2 years ago

Rob Yandell

Rob Yandell, Publisher at Personal

How are people finding is their most successful post method: a nice large photo, text and link, or a straightforward link embed to the newsfeed? We have opted for the large photo in the past but now embeds look so much nicer perhaps we should change tactic?

about 2 years ago

Megan Denny

Megan Denny, eMarketing Executive at PADI

Has anyone been able to get this to work with the new power editor?

almost 2 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Megan - I've still been using it for our posts on Facebook and it works in exactly the same way - remember to hit 'upload changes' after you've published though.

Thanks!

almost 2 years ago

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Sandra Keyes, Paid Search Manager at Submit Express

Anyone still able to use this? I found your post recently and am dying to try this but I don't think it's possible...I don't see a "create post" anywhere.....?!

over 1 year ago

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Alastair Wilkinson, Direct & Digital Campaigns Manager at The Wine Society

Hi Sandra, yes it's still available. Go into Power Editor and next to the logo top left, click on your account number in the dropdown menu. Choose 'manage pages'. Just under your branded page name in the main window, you should see the first option is Create Post.

over 1 year ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Oops - sorry Sandra, I didn't see you original question until Alistair answered just now! Apologies - yes it's all still working. Follow Alistair's answer (Thanks Alistair!), you may need to hit the 'download to power editor' option first. Incidentally Power Editor prefers the Chrome browser :)

over 1 year ago

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Ervin Kalemi, Owner at Kalemi Travel

An app I use to manage my business page now allows you to add these buttons from their UI. You can pick from 20 buttons, but specifically, I love the Call Now button as it lets me provide the phone number I want to be called at.

https://superpubler.com/blog/how-to-add-call-to-action-buttons-to-your-facebook-page-posts

As a travel agency owner, it is perfect.

19 days ago

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