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So Twitter has just rolled out its latest look, and if we are to believe the latest pictures of yet more testing, it could be 'goodbye, Twitter feed' and more 'hello, timeline'...

Could it be that the unmistakeable look of Twitter is to become a thing of the past?

Mashable yesterday published the sneak peak of a new look after a colleague spotted some pretty major changes on his page.

In fact, you could easily be mistaken into thinking you were looking at a combination of your Facebook and Google+ profiles.

The new look sees the familiar left-hand side profile picture and enlarged header photo, a lot like Facebook's timeline.

And the new look also seems to be giving greater focus to images and video in a more horizontal layout of 'boxes' of content,  similar to those popularised by Google+ or Pinterest. 

So what?

Along with greater focus on mobile users, this seems to signal the convergence towards a more 'unified' look across social media platforms where the lines are starting to blur.

The 'box' format will not only ensure images are more visible, but also video content, so that we can all watch those Twitter Vines more easily.

And clearly it would generate greater advertising revenue for Twitter. The existing layout only allows for revenue to be generated from promoted tweets, trends and accounts, whereas a more visual design would support greater advertising opportunities for the network. 

For us users, if the design is rolled out, it does however mean we'll have to go through and adjust our image templates (again) to ensure that profiles and headers are not skewed or cropped. The recommended header photo size in test is 1500 x 500 pixels, wider but shallower than current.

As with all of these things, Twitter is only testing this to a small user group, so it may be a while until more of us are exposed to the changes. And given that it is such a departure from the old look, time is probably a good thing before the inevitable upset amongst the Twittersphere.

Rhian Harris (was Simms)

Published 12 February, 2014 by Rhian Harris (was Simms)

Rhian Simms is a Digital Marketing Consultant at Consult&C Digital and a contributor to Econsultancy. Follow her on Twitter and Google+.

12 more posts from this author

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Shoplet

I actually think this is a great move for twitter. Have a "box" layout where images are easily displayed will create more interaction, which fro a company like us, the more we get to directly communicate with our audience the happier we are :)

great post!

- Sofia

about 2 years ago

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NellyOg

Very interesting post! In my opinion, this is a huge step for Twitter because it will enter to a new category of social media which allows users to purchase items. Also in this category we find Chinese platforms such as Weibo and Wechat which are having success in this category in the Asian country.

about 2 years ago

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Jim Madaffer

Hi Rhian,

I was anticipating this move by twitter since quite some time. When I saw Facebook opting for that timeline template and Google+ making those interesting inroads, I always wondered how twitter is going to respond to this.

Though I expected some thing path breaking and original but I guess their main objective is to integrate and push Vines through their existing platform.

about 2 years ago

Rhian Harris (was Simms)

Rhian Harris (was Simms), Digital Marketing Consultant at Consult & C Limited

Hi Sofia, NellyOg and Jim,

It is an interesting move, isn't it?

I think it will also make Twitter more accessible to people that currently 'don't get it'. I hear that a lot, so by making it look a lot more like other networks they are already familiar with, it might open up a whole new market.

Thanks for the comments. We'll have to watch this space on this one!

All the best,
Rhian

about 2 years ago

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Wassim

This redesign is destroying the chronological layout of tweets. Thanks but no thanks.

about 2 years ago

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Lauren Barham

Hi Rhian,

This is a very interesting post!

To be honest I will not be surprised if Twitter does take on this new design, similar to that of Facebook.

Despite making the two Social Media sites less distinguishable, I do agree that it will make content posted on Twitter more accessible, particularly images, which is of course good for businesses and brands interacting with their following on Twitter!

- Lauren

about 2 years ago

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