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It's Friday, so it's time to roundup some of the most interesting digital marketing statistics we saw last week. And good God, what a week it's been...
Statistics include content marketing, online privacy, Pinterest and several studies that pour scorn on the idea that Facebook is dying.
For more digital marketing stats, check out our Internet Statistics Compendium.
45% of companies say content marketing is 'highly integrated' with their SEO strategy
- Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline.
- Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing.
- These findings come from Econsultancy’s State of Search Marketing Report 2013, in association with SEMPO.
To what degree are your search engine optimisation efforts integrated with the following digital marketing disciplines?
89% of British internet users are worried about online privacy
- A new survey shows the scale of mistrust that consumers have in regards to ecommerce, as nine out of ten (89%) British internet users admitted to being worried about online privacy.
- The results from the TRUSTe research have remained consistent for the past three years, suggesting that the ecommerce industry hasn’t been able to allay fears about online security.
- More than a third of respondents in the survey said that they are ‘frequently’ or ‘always’ worried about their online privacy.
Pinterest overtakes Facebook for UK referral revenue
- Facebook, Twitter, Pinterest and Tumblr drove an unprecedented amount of traffic to retail sites in Q4 2013 with revenue-per-visit (RPV) increasing across all social channels.
- However, Pinterest is taking swift advantage of Facebook’s slowing growth by achieving a 50% quarter-over-quarter increase in RPV.
- These findings come from Adobe’s recently released social intelligence report for Q4 2013. The report reveals an otherwise massive end of year for Facebook with click-through-rate (CTR) up 365% year-over-year and 41% quarter-over-quarter.
Tablet users expect desktop content and an optimized browsing experience
- A new study into tablet usage found that two-thirds of US and UK tablet owners use their device for researching product information before buying online (66%), making it the most popular consumer activity.
- This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%).
- The research by Usablenet confirms much of what we already know about tablets in that the devices are mainly used during ‘lean back’ leisure time in the home.
- Only 5% of US and UK respondents stated that they use their tablet mostly for work compared to 73% who use their tablet primarily at home, either while watching TV or while in bed at night.
Facebook top for global social referral traffic, Pinterest comes second
- A Shareaholic report shows that Facebook is still easily the most important social network for global referral traffic.
- The data examines the breakdown of overall referral traffic for more than 200,000 websites in Q4 2013.
- Facebook easily comes out on top with an average of 13.8% of overall referral traffic, followed by Pinterest on 4.3%.
- Twitter was third for social referrals with 1.1% in Q4, while Google+ came last with just 0.05%.
Facebook ain't dead yet
- Each week we hear more about the supposed death of Facebook, however a new study by Socialbakers analysing the activity of Facebook Pages covering 960m fans has reached a contradictory conclusion.
- It shows that the teen category of 13–24 year old saw a growth of 29.12% in terms of reach across 2013.
- The 18–24 year-old age group is still the largest and the absolute reach increased by 39.33% across the same period.
Online retailers offering more delivery options
- In 2013, 83% of retailers gave customers a choice of home delivery options, though less than half (47%) of retailers offered three or more services.
- The data comes from the Micros 2014 Multichannel Retail Delivery Report, in which 239 retail websites were tested for their delivery flexibility, customer service and delivery performance.
Customer service issues
- A survey of approximately 1,000 GB consumers carried out by Verint found that only a quarter of people (24%) believe that companies take notice of their views; while just 29% agree they feel valued as a customer.
- Also, more than half of the consumers surveyed have never made a complaint, and only 16% believe posting about customer service issues on social media helps resolve issues.
- Despite these perspectives, one in three (33%) believe in the power of social media and how it can make brands more accountable.
Does M&S deliver the best mobile customer satisfaction?
- M&S and Tesco have the best mobile websites among the UK’s top 10 retailers, according to a new report.
- The Foresee benchmark compares customer satisfaction scores achieved by the top online retailers in a survey carried out in November 2013.
- One of the most interesting findings is that customer satisfaction on mobile lags well behind that for desktop sites, with the top 10 mobile sites averaging a score of 73 on the 100-point scale compared with 77 on desktop.
Email, social and SEO are most common channels for APAC marketers
- Data taken from Econsultancy’s State of Digital Marketing in Asia Report shows that the toolkit for APAC and European marketers is largely the same.
- When asked which of the following digital marketing channels they currently use, email emerged as the most popular answer among APAC businesses (79%).
- This was followed by off-site social media (6%) SEO (61%), and content marketing (58%).
- Although non-desktop traffic is accelerating and the region has impressive mobile penetration levels, only around half (48%) of organisations use mobile marketing (up by only 3% since 2012).
Which of the following digital channels or disciplines do you use for marketing?