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The consumer shift towards mobile devices means that businesses should have a strategy in place to optimise their email marketing for smaller screens.

It’s not uncommon for businesses to find that up to 50% of their email messages are opened on mobile devices, however a recent Econsultancy report found that a large number of companies do not have a mobile email strategy in place, with 32% reporting this as ‘non-existent’ and 39% saying their strategy was ‘basic’.

One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone.

This means that the user experience is optimised regardless of where the recipient decides to open the email.

To help marketers who may be investigating this method, I’ve rounded up 15 responsive email templates that are either free or cost no more than $18.

Read on to see the different options, or for more information on this topic check out our blog post detailing five case studies on the benefits of responsive email design.

Appetizer

As the name suggests, this template is aimed at cafés and restaurants. It includes a standard menu layout and a special promo style email design for reminders, announcements and special offers.

Cost: $13

Aqua

Aqua requires a small investment but offers both responsive and non-responsive templates that are compatible with MailChimp and Campaign Monitor.

Cost: $18

Campaigner

Campaigner comes with nine layouts and eight colour schemes, meaning you’ve got a great range of potential design combinations.

It has a star rating of 3.89 based on nine ratings on Theme Forest.

Cost: $18

Ballio

Ballio is a flat responsive template that comes with a whopping 24 colour themes and 10 layouts.

On the downside, it doesn’t come with MailChimp or Campaign Monitor tags as standard, though these can be manually added.

Cost: $18

TIMEOUT

TIMEOUT comes with seven different layouts and four colour combinations.

It is compatible with MailChimp and Campaign Monitor and has been tested with all major email clients, including Gmail, Yahoo, Hotmail and Outlook.

Cost: $15

Email on Acid

This free template was published alongside a blog post that gives an insight into the design process.

It requires some personalisation but is a decent free option for small businesses.

Cost: Free

Fast Mail

Fast Mail comes with eight layouts and five colour schemes, and works with MailChimp and Campaign Monitor.

Cost: $17

Slash

Slash is a flat responsive template that comes with seven different colour schemes. It is compatible with both MailChimp and Campaign Monitor.

Cost: £18

Zurb

Zurb offers a set of five different templates for different needs, all of which come free of charge.

They have been tested on all the major email clients to ensure compatibility, and are also work with MailChimp and Campaign Monitor.

Cost: Free

Journey

Designed by Robbie Williams (not that one), this template comes with multiple colour options plus free lifetime updates and support.

Cost: $15

MetroMail

MetroMail comes with eight layouts and colours, and is fully compatible with MailChimp and Campaign Monitor.

It has an average rating of 3.75 from 12 ratings on Theme Forest.

Cost: $18

Marphie

Marphie has a five star rating on Theme Forest, albeit from only three ratings. 

It comes with seven layouts and colour variations, and works with MailChimp and Campaign Monitor.

Cost: $18

Metromix

Metromix is compatible with all major email clients and works with MailChimp and Campaign Monitor.

It has seven colour schemes and one mixed layout containing flexible and repeatable modules.

Cost: $18

Tytan

Tytan apparently comes with unlimited layout and colour options, plus a free layout generator. It has been tested for compatibility with all the main email clients.

Cost: $17

Storesletter

Storesletter, which is ‘designed to sell’, comes with three layouts and four colour schemes. It achieved an average star rating of 4.33 from 45 ratings on Theme Forest.

Cost: $15

Our Festival of Marketing event in November is a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more. 

David Moth

Published 27 November, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1690 more posts from this author

Comments (5)

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Perry Bernard

Hey David, thanks so much for these great templates and themes. I work for an agency offering EDM design and distribution on behalf of our clients. Interestingly, I hadn't given a lot of thought to email received on mobile, and how that affects click-through conversions. Somewhat remiss on our part to be sure!
Having said that, our mobile audience tends to be somewhat lower here than in the USA. We has expected NZ to follow US trends and reach 50% mobile viewing of websites by 2014, but that stat didn't show us anything about email viewing.
You've sparked my interest now to try to find out what that % is here.
Thanks again.

about 3 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

Thanks for your comment @Perry, glad it was useful.

about 3 years ago

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Perry Bernard

Thanks David. I've just started reviewing stats from our analytics, but of course this is not showing me the whole picture because it doesn't have the CTR, while I could work that out backwards from analytics, it doesn't also prove the open rate on mobile. Will try to see if I can get those stats. Based on what I find, I'll make a recommendation to our guys that send out the EDMs.

about 3 years ago

Avatar-blank-50x50

Vincent Martinet

Hi David,

You can also find responsive email templates on Stamplia: http://stamplia.com/category/responsive-emails

There are not that ThemeForest;)

Best

about 3 years ago

Avatar-blank-50x50

Pankaj Agarwal, Founder at Magnet Brains

Hey David, Nice post. While searching for the templates, I have also got an amazing post that includes several email templates for multiple type of businesses. So, I would like to share with you also - https://www.formget.com/real-estate-email-templates/ Thanks for sharing the article.

6 months ago

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