{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Twitter and Pinterest have experienced the biggest rises in revenue per visitor (RPV) over the last 12 months, though Facebook continues to dominate the share of social referral traffic to ecommerce sites. 

These findings are from Adobe's first annual Social Media Intelligence report, which looks at social media trends  based on data across retail, media, entertainment, and travel websites. 

Here are a few highlights from the report...

Revenue per visitor

The stats suggest that the value of social media marketing has increased over the last 12 months (or marketers are getting the hang of it), with big increases for Twitter and Pinterest. 

  • Pinterest: RPV up 150% YOY.
  • Twitter: up 300% YOY.
  • Facebook: up 39% YOY. 

Facebook CPC falling

Facebook may be becoming a more appealing prospect for advertisers, with the cost of ads falling by 40%, and CTR increasing (up 275% YOY). 

Engagement by post type

It's images FTW it seems. Posts with images produce the highest engagement rate, closely followed by those with video. 

This is something we looked at recently with reference to Twitter, and though the results were inconclusive, I can see why this tactic would work well. 

The use of images has grown by 8% over the past 12 months, though video use has dropped 40%. 

Graham Charlton

Published 28 October, 2013 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.