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While scouring the internet for ideas and information I often stumble across interesting and innovative social campaigns that deserve to be highlighted to the masses.

Until now we didn’t have a forum in which to share these examples, so this is my first attempt at rounding up some of the most interesting campaigns that have launched in the previous month or so.

Expedia’s travel tweets

Inspired by TV ads that ran earlier in the year, Expedia launched a follow-up Twitter campaign this month that aimed at spicing up lacklustre tweets.

The idea behind the campaign is to ‘Travel Yourself Interesting’, so Expedia took otherwise mundane tweets and jazzed them up by creating videos of people reciting the words in exotic locations.

For example, it took one reality TV star’s tweet about going out with her friends and got a naked cowboy to sing it in Times Square. 

Twitter users can then include the hashtag #TYI in their own dull tweets to stand a chance of winning a trip to Abu Dhabi.

A quick search on Topsy shows that there have been more than 3,000 tweets in the past 30 days using the hashtag, which doesn’t seem like a great return when compared to a BA campaign further down this post.

Lotto sings ‘Ooh-wakka-doo’

To promote the fact that it is revamping its Lotto game, Camelot has launched a competition to get people to create a video of themselves singing a cover of Gilbert O’Sullivan’s ‘Ooh-wakka-doo’.

It’s dubbed as a YouTube sing-along competition and the person who gets the most online votes stands to win £20,000

The combination of a big cash prize and TV advertising should help to ensure that it attracts quite a few entries.

Bacon vs. Oliver

Another YouTube ad, this time one from EE that features the double whammy of Kevin Bacon and Jamie Oliver. 

The ad, which was initially launched on Oliver’s YouTube channel, promotes the fact that EE’s 4G service means that videos load faster and don’t have to buffer.

The clip sees its two stars competing to see who can make the best bacon sandwich, with Oliver eventually losing when he starts to buffer. 

Poo-Pourri

This isn’t so much a social campaign as a viral video that caught on because it’s a ridiculous ad for a stupid product.

Nonetheless, the Poo-Pourri ad was uploaded on September 10 and has so far been viewed 10.4m times. 

Nivea hijacks Fashion Week

Cosmetics brand Nivea tried to boost its fashion credentials by launching an ‘Outfit of the day’ promotion during London Fashion Week in collaboration with designer Giles Deacon.

‘Outfit of the day’ is apparently a popular trend among fashion bloggers using the hashtag #OOTD.

Nivea Soft hijacked it by encouraging users to share their fashion looks on Twitter and Instagram using #OOTD and the additional hashtag #NIVEASOFT.

Fifteen of the entrants are currently competing in a public vote, with the creator of the #OOTD photo that receives the most votes winning a style consultation with Deacon.

Race the Plane

British Airways also ran a social competition in September, giving entrants the chance to win tickets to Toronto and LA. 

It was advertised using Twitter’s Promoted Trends and all users had to do was go to a dedicated website and tweet using the hashtag #RaceThePlane. The idea was that the tweets powered a virtual plane that raced a genuine aircraft making the flight across the Atlantic.

It was certainly visible within my timeline as a number of the people I follow entered the competition (including myself) and according to Topsy there were more than 30,000 tweets using the hashtag in the past 30 days.

Tweet 4 a Table

It may have been running since June, but ‘Tweet 4 a Table’ did host two events in September so I’ve bent the rules to allow it into this post.

Tweet 4 a Table is a Co-operative Food event that allows Twitter users to bag a free meal for up to four people at the retailer’s pop-up restaurant.

Users have to send a tweet that includes the hashtag and the sitting they’d like to attend, for example: “I would like a table for 3 at 12pm to enjoy on Thursday in Manchester! @Tweet4aTable #Tweet4aTable.”

The campaign is to promote Co-Op’s range of foods aimed at those of us who are busy and cash-strapped, and judging by @SpamellaB’s write up it’s quite an enjoyable experience.

If you think I’ve missed any or want to flag up some decent campaigns that are due to launch in the near future then leave a comment or get in touch at david.moth@econsultancy.com...

David Moth

Published 1 October, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (6)

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Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Test

almost 3 years ago

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Bob

Yeah, i think the test worked

almost 3 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Thanks Bob!

almost 3 years ago

Edwyn Raine

Edwyn Raine, Digital Strategist at Evolution 7

I was close to writing a piece on the "Race A Plane" campaign, I think this is one of the best campaigns I have seen all year.

A side from the points mentioned above, there were a few other reasons I thought it was special...

1. It was a perfect example of combining social with SEO and PR.

2. It had a great hook to encourage on-going engagement, people were continuously returning to check progress.

3. Although there was a prize, people were not getting involved to win. It was simply a community activity for an entire network and it worked fantastically.

Good work BA.

almost 3 years ago

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Nick Stamoulis

Would Nivea be hash-jacking then? I think it's a clever idea and it might work provided that particular hashtag is getting seen and used enough by the regular audience (meaning not officially tied to any brand). It's a smart way to work your brand into the conversation.

almost 3 years ago

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Mary Joan Sabuya

What really catches my attention was the Poo-Pourri campaign. It is kinda stupid but admit it, it caught the public attention. there are some stupid commercial that is less entertaining but this one is epic. I think its a brilliant idea. Just saying.on was the

almost 3 years ago

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