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At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.
And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.
Read below for more…
In order to understand what your company should be doing on social, it helps to benchmark yourself against the efforts of the competition.
Our senior reporter David Moth goes out of his way to dig up and analyse how big brands are using social channels, so almost all of the below are his.
The links below follow a different format, but still provide excellent food for thought for marketers.
When trying to justify an investment in social to the board, statistics can be used to help cement the business case.
As well as compiling lots of third-party data into our social media statistics report, we frequently share what we find on the blog. Some of these are below.
These posts by Econsultancy’s Jake Hird may be older than the above, but are still great
Even when so much within digital is measurable, there is always a difference in opinion between what is the 'right' way to do things, versus the 'wrong'.
It's this discussion and debate that fuels so much of the innovation within the industry.
The following posts cover some of the most significant opinion pieces in recent times that cover social on our blog.
While we now have started to use fewer infographics on the blog, sometimes they can be an exciting and stimulating way of presenting thoughts, idea and concepts. This hasn't stopped us producing the odd sarcastic infographic though.
Some of the best ones covering social media are below.
Also of note, Mark McGee has published research on the effectiveness of infographics in decision making.
As well as knowing all the above statistics, case studies and opinion, execution is when the magic really starts to happen.
The posts below cover some of the 'hows' of social media, and provide useful tips to optimise your efforts on key channels.
And of course, as well as the posts above, make sure you check out Econsultancy’s reports on the topic to give yourself the edge in your work.
Have we missed anything out?
Now it’s your chance to show what a social media maven you are. What are your top posts, statistics and resources? What have you seen that is worthy of attention? What facts have blown your mind and caused more retweets than an out of control social media intern?
Leave your suggestions in the comments below!
Image credit: Ivanpw on Flickr
Digital Cream FX is an elite edition of our invitation-only event for senior client-side marketers, now in its eighth year. There'll be 20 roundtables with discussion centred around marketing and ecommerce. This event is one of five that make up our week-long Festival of Marketing.