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Are you using video in your business content and SEO strategy? If not, you may be missing out on organic search, as well as ecommerce ROI.

Luckily startup 87 seconds is here to help you inform, pitch, sell, and explain your business through video.

YouTube is the second biggest search engine in the world, but it’s very noisy, so your video content needs to look professional, and you need to figure out how to best label and tag with the available tools

We spoke with the recently launched 87 seconds (the name is taken from research showing this is the amount of time a typical viewier attention span is online) to understand more about their business proposition of high quality explainer videos at affordable prices.

In one sentence, what is 87 seconds?

87 seconds is an online platform to create explanation videos for corporate communications.

What problem(s) does 87 seconds solve?

While trying to make a video ourself, we realised how much of the current market offering is a mess. We had a tough time finding qualified agencies, and once found they seemed really expensive. So instead we worked with a freelancer, which wasn't much better an option cost-wise. Then we ended up ordering pizzas and sitting next to the designers for 3 days...:)

That's exactly how the market remains today. If you are looking for a motion design videos, you have two choices :

1) Ask your marketing agency, which will make it bloody expensive. Your project will be handled through the usual creative process of commercial, account, creative, designer, journalist, post prod etc.

2) Ask a freelance designer. He will  certainly make it at a lower cost, but might be missing some critical skills for your project, such as finding the right voice over, music, understanding your business model, building a whole environment around your brand…

87seconds has been set up to solve these issues with a dedicated process for short - corporate animation. We do it both : at a low cost, and top notch quality!

What are your immediate goals?

First to revolutionize the way we create short animation videos thanks to our online collaboration tool, second to create kickass videos for our clients.

What were the biggest challenges involved in building 87 seconds?

Arriving at the number 87 seconds! It took us a ton of lab research on corporate communication standards. Before actually incorporating, we worked for one year on benchmarking the industry and studying best practices.

At the end 87 seconds is both:

1) A piece of advice we give our clients. People tend to communicate with long messages actually killing their pitch. Being focused on your product makes pitching easier. 87 seconds is an elevator pitch for getting your audience on board !

2) A promise we make our clients. People spend about 4-5 seconds on a static page online. By dynamising their web page with a video we are able to shoot this figure to 87 seconds. By that time the viewer has understood your service / company and converts into a lead.

How will the company make money?

Sell videos. Basically we have three pricing tiers: Starter (1800€); Standard (3500€); and Palme d'Or (6290€)

Who is in your team?

Thibaut Dehem, Founder and CEO

Team of 5 exceptionnal designers (Quentin, Cyrille, Alex*2, and David). Each has own specialty from illustrator to pure motion design, or typography.

One journalist and script writer

Development of the tool done in collaboration with CherryPulp.com

Where would you like to be in one, three and five years’ time?

Year one: level 1 of our incubator with a larger space than 30 square meters  :-)

Year three: SF or an equally great area for the startup midset and networking scene

Year five: Hawai

Other than 87 seconds, what are your favourite websites / apps / tools?

Loving Geckoboard, Braintree, and ProofHQ. We get design inspiration from MotionSickness and Mattrunks

Ryan Sommer

Published 2 May, 2013 by Ryan Sommer

Ryan Sommer is web veteran and recovering expat who contributes to Econsultancy on startups, content marketing and new media. You can connect with him on LinkedIn, follow him on Twitter, or add him to your circles on Google+

91 more posts from this author

Comments (2)

Dominic Byrne

Dominic Byrne, Chief Digital Officer (CDO) at DigiToro

Ryan,

I think i'm going to use 87 seconds for an 87 second video!! If the price is right and they can split a few invoices so I dont have to get budget approval, then they have a new customer.

I see a massive benefit in publishing a video on our home screen to replace the carrousel.

I'm glad I read this post.

Dominic Byrne

about 3 years ago

Karen Ainley

Karen Ainley, Chief Executive at Mosaic Publicity

I clicked the video but it comes up saying it doesn't exist!

almost 3 years ago

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