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Responsive design is personally one of my favourite ecommerce trends and having previously rounded up 10 examples of retailers that have embraced the technology I thought it about time to highlight a few more.

One of the most interesting aspects of these posts is the unique approaches taken to responsive design by different businesses.

This list includes hotels, hobby crafts, suit retailers and mobile network providers, each with very different aims and solutions. I've also included QR codes so you can quickly navigate to the sites on your mobile if you so desire.

Personally I think a clean, simple design works best as it means the site scales effectively across different screen sizes without looking cluttered. I’ve said it before, but Skinny Ties is my favourite example.

And for more information on this topic, check out our blog posts looking at five brands that have reaped rewards after adopting responsive design and a more in-depth look at exactly what the technology is and why it is so important...

Kershaw knives



Macdonald Hotels

Wythe Hotel



Beads Direct



David Moth

Published 28 March, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1687 more posts from this author

Comments (6)

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The Kershaw site is a fantastic example of online retailers who are building from the mobile up. I love it. Simple, clear, uncluttered and great experience for the user.... Well done.

over 3 years ago



Nice Selection. The German Site http://www.glitzerladen.de is also a responsive commerce site.

over 3 years ago


ravi kumar

Right said Vinny, Kershaw is awesome for retailers and Indochino in good for online garments selling. Cool :)

over 3 years ago

Dean Marsden

Dean Marsden, Digital Marketing Executive at Koozai Ltd

Thanks for sharing these. Its always good to have a showcase of responsive designs to show clients. As more and more retailers are making the effort, their ecommerce competitors will lose out.

over 3 years ago


Adam Nicholson, Web Developer at Internetware Ltd

Some good examples there. Quite a noticeable difference in quality between the mobile-first approaches (eg. Kershaw) and the desktop-first approach (eg. Beads Direct)

over 3 years ago


Allen Parker

Nice examples .Thanks for sharing.

over 3 years ago

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