This week’s top six infographics

Once again we round up six of the best infographics we’ve seen in the past week.

The topics include social media demographics, creative employment, Google+, and when to post on Facebook…

By Graham Charlton March 22nd 2013 10:24

Social media sacrifices (Browser Media)

How much are web designers earning? (Coroflot)

How users interact with Google + (Wishpond)

Digital engagement in China (Red Ant)

Social media demographics 2013 (Pew Research via AdWeek)

Are your emails being read? (Demandforce)

The best days to post on Facebook, segmented by industry. (Linchpin SEO)

Article User Experience and Usability

Tablet ad CTRs massively outperform smartphones, except in retail and dating

We’ve pretty much reached the stage where tablets and smartphones are no longer lumped together under the mobile umbrella, as each device encourages entirely different user behaviours and outcomes for brands.

For example, we’ve seen a huge amount of evidence which shows that tablets drive more traffic and higher conversions that smartphones.

And just to drive the point home, a new report from Adfonic again underlines the fact that tablets outperform smartphones by almost any advertising measure.

Throughout 2012 Adfonic tracked a steady increase in the number of ad impressions viewed on tablets, rising from 9% in Q2 to 14% in Q4.

Article Multichannel Marketing

Why CMOs need to understand both magic & logic

Some people refer to the two sides of marketing as art & science but I prefer the term a colleague of mine established: magic & logic.

The term magic works for me as it is about creating an event, an interaction that is able to establish some form of emotional connection.

But logic is increasingly important to a brand as it strives to be consistent and successful in delivering to the needs and expectations of its customers at every point of interaction.

I believe a good marketer needs to be competent in both.

Article User Experience and Usability

Branch on the go: three key lessons from innovators in the tablet banking market

Banking is boring. We all know this as one of life’s truisms. It is also an activity you usually squeeze in at lunch time with a visit to a branch, or more recently conducted surreptitiously at work on your PC.

Now the arrival of the iPad has helped move banking transactions from a work based and PC-centric activity, to a “bank on the go” and now, more recently, “a branch on the go”, experience.

This is good news for banking and banks generally.

In what for most people has at best been a neutral experience and often less than that, the arrival of the tablet has revived some of the missing components of a pleasant banking experience.

Article Video

China’s internet report shows growth in bite-size video and live commerce

In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]

Article AI/Machine learning

What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article AI/Machine learning

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

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