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As the buzz around social media gets even noisier, it has been fascinating to watch search agencies stake a claim to this territory and reposition themselves accordingly. But how closely do SEO and social media really fit together? We spoke to several leading search agency figures to get their perspective.

Does social media activity really help SEO?With the likes of bigmouthmedia, iCrossing and Guava promoting the marriage of social media and SEO, and running integrated campaigns for their clients, I was interested to hear Warren Cowan, CEO of Greenlight, another leading search agency, singing from a different hymn sheet.

Cowan, with some carefully considered arguments, plays down the importance of social media for search engine optimisation, and makes it clear that his agency will stay focused on what might be termed “traditional SEO”.

He is dubious as to whether, as many other search agencies claim, social media can currently make more than a negligible difference in improving natural search visibility (and, more crucially, driving high volumes of traffic and more sales at a lower cost) for Greenlight clients.

I do think social sites have some shoulder-brushing with SEO," he says. "But they are part of a mix of social and non-social elements that help make up a search strategy; they’re not a search strategy in themselves. On that basis I suggest social media’s ability to drive SEO should not be a topic of excitement. We should not all down tools and get behind social media as the next best way to achieve killer SEO.”

Contrast this approach with Guava, who currently promote social media services as part of SEO, or iCrossing and bigmouthmedia, who also now push a more integrated approach to digital marketing which includes paid search, SEO and social media.

Andrew Girdwood, head of search at bigmouthmedia, says: “Search and social are joined at the hip. They represent two of the main fuel cells in a digital campaign. Search and Social aid one another, boosting one another, while each being an independent entity in its own right. It’s a healthy relationship.”

Teddie Cowell, SEO director at Guava, adds: "There is a very strong relationship between search engine marketing and social media. Anything that raises awareness of a brand or particular website, such that it encourages people to search specifically for the brand or website, or increases the probability that a searcher might select that brand or particular website over another within a search engine results page (SERP), is always good for search engine marketing.

"There is also a very positive effect in terms of reaching large numbers of people and therefore gaining more links, which is one of the key factors search engines such as Google look at when ranking web pages."

As Cowan points out, it is important to identify two areas where social media impact SEO in order to understand properly how the former might drive the latter. 

The first, says Cowan, relates to Google’s “universal search” updates which means that there is increased prominence in the SERPs (search engine results pages) for “non-core” listings such as images, blogs, news, maps and shopping listings.

Some of these elements fit into the “social” category and some do not. Blogging, for example, is very much in the realms of social media but influencing bloggers is more the domain of online PR rather than traditional SEO, argues Cowan.

(Of course, the lines between SEO and online PR are increasingly blurred. According to the recent Econsultancy / Guava UK Search Engine Marketing Benchmark Report, two thirds (64%) of search agencies are now offering “online PR” services.)

A second pillar of the SEO and social media marriage is how activity on social media sites can help drive an improvement in the core search listings (i.e. excluding the universal search listings such as images, blogs and maps).
 
Asked about the importance of social media for improving natural search visibility, bigmouthmedia’s Girdwood is in no doubt: “Trust and authority are key attributes sites need to earn in Google’s eyes before they will begin to perform well in natural search. A social media campaign can help encourage both those attributes. As a result elements of social media are essential for a natural search campaign.”
 
As with Guava, this prevailing wisdom has impacted how bigmouthmedia manage their client activity: “Bigmouthmedia’s most basic search engine optimisation campaigns for clients include degrees of social media. Advanced campaigns involve managers from Search and Social departments.”

But Cowan is not convinced that social media activity really does significantly help with SEO, primarily because of doubts about whether it can drive valuable link equity. He cites the difficulty in getting people in the social media arena to link en masse to a site in the first place, the random nature of such links and the difficulty in systematically driving links to the right page on a website. 

He also points out that the shortened URLs which are prevalent on Twitter undermine the anchor text benefit of a link and reduce the ability to rank for anything specific. Moreover, he says, many social media websites are not spidered by search engine bots or only partially spider-able.

His final argument against the value of social media for search engine optimisation is the ephemeral nature of this kind of visibility.

 “Twittering (or any other form of social media activity) happens so fast and with such regularity that posts are pushed down and off the page often in a matter of days. Most of the time this means Google doesn’t even get a chance to index the entry, giving it even less value.”

But, beyond driving traditional SEO, I asked Cowan about the inherent value of being very visible on Twitter and similar sites. I pointed out that Econsultancy now gets a not inconsiderable proportion of its traffic from its extended reach on Twitter via its 6,000+ followers. Should Twitter be seen as a search engine and therefore part of the SEO strategy per se?

In summary, Cowan readily agrees that Twitter and social media generally have an important role for Greenlight’s clients across a range of sectors including travel and financial services, and that such campaigns can help drive awareness. But he doesn’t think such social media activity is as intertwined with SEO as others maintain.

Cowan says: “Right now and for the foreseeable future, Twitter and Facebook are limited sources of authority on where I should book my family holiday, insure my car or compare the prices on that Blu-ray player I’ve had my eye on. Until it can act as a useful and comprehensive oracle on anything other than chat, people will continue to search for what they want on Google. If that ever changes, don’t worry, I’ll be first in there waving a flag, but until that point, social media is not setting me on fire in terms of meeting my clients’ current SEO demands.”

Linus Gregoriadis

Published 18 May, 2009 by Linus Gregoriadis

Linus Gregoriadis is Research Director at Econsultancy. Follow him on Twitter or connect via LinkedIn or Google+.

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Karl Havard

Karl Havard, Chief Strategy Officer at Econsultancy Small Business Guest AccessSmall Business Multi-user

I think Warren Cowan holds a view shared by a minority. it does sound as if his points relate to improving the search rankings of a single site within Google, and hence his mention of links. 

Consumer behaviour has changed. Isn't about more results ranking (not just the improvement of the website) to demonstrate more relevance and potentially trust to the search term? And aren't there many more ways to search (find stuff) now?

Surely, it has to be an holistic view of engagement doesn't it?

over 7 years ago

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Paul Doleman, iCrossing

Here's a thought...

Isn't traditional SEO brand led and social media consumer led.

Surely the most effective SEO campaigns are those that discover conversations in a network (the internet is one giant network), listen to them for a while and then figure out how to join the conversations on behalf of brands in a useful, helpful and perhaps entertaining fashion.

Whether this is directly through social media interaction, or through paid media or through content strategies that attract links to your own site is your choice and all are effective.

The oimportant thing is to recognise that all marketing -  tradition SEO, Social Media, advertising or whatever is connected, it is a network and you need to engage with the network and not just shout at it or trick it!

over 7 years ago

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Matt Davies

Worrying about whether or not a link from a social network is nofollowed or shortened is kind of missing the point! It's the links that follow you want. Show the linkerati your content using the power of digg, stumble, twitter et al and then let them decide if they approve enough to give it a "real" link from their own sites/blogs/twitters. Write content written to interest or amuse your audience (rather than to try and convince them to buy something), use social networks to show it off and the natural links (which WILL help your SEO) will come. Simplez.

over 7 years ago

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Luke Regan, Head of SEO & Social Media at Make It Rain LtdSmall Business Multi-user

All of the points made have merit but I suggest we often constrain ourselves with the semantic labels of SEO, OnlinePR, Social Media when it should always be the client's strategy and objectives which drives the nature and breadth of the campaign.

Keyword Rankings are hugely important, no argument there, but a broad, content focused web footprint focusing on consumer & influencer engagement is hugely important to online reputation and, as it happens, search engine authority.

over 7 years ago

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Mike Stelck

If you are just looking at twitter being the only social media avenue for SEO then Warren Cowan is probably right in his comments. The thing he is forgetting is a social media campaign that includes blogging and bookmarking components is definitely going to help your SEO.

over 7 years ago

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Sam Osborne, SEO Specialist at Marmalade On Toast

@Mike Stelck Yes that's exactly how we see things, there is so many types of services which are so different in how they function, types of audience and SEO value, knowing the right way to approach each one is a massive part of a developing social media expertise.

over 7 years ago

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SEO Service

Having been in the business of Internet marketing and SEO in Mumbai for the past few years, I have often been asked if SEO or search optimization is applicable and realistic for small businesses.

over 7 years ago

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howard wilkinson

we are finding that  being on twitter is  helping with many more internatioinal  visitors exploring ,be it superficially perhaps,our web site ,and providing  innovative "ping quotient " opportunities  for us to  absorb new thinking

over 7 years ago

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Craig Key

Social Media really is a mix between Online PR & SEO.  But that's nothing new, in the same way that an Online PR agency should use keyword research to optimize a the title, anchor text on links and body copy before a press release goes live, a social media campaign should look to SEO for support with page titles, forum topics, usernames, and just about everything else. 

Furthermore, social media can have a multiplier effect on SEO, and all digital media disciplines.  In an e-commerce model, the media campaigns (SEO, PPC, Display, etc) will drive X,000 visits, and conversions will be measured by the number of transactions. Social Media can add another element to the mix - the "sharing" conversion. 

While a tweet, facebook post, or blogpost may not show up as a "conversion" by most measurements, it certainly has as much value - if not more - than a product purchase.  A personal referal from a friend will have higher "conversion" rates than an advertisement or search engine result (dare I say?) every time.

over 7 years ago

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MLDina

Social media can be beneficial to search, but I have to agree with Warren Cowan- the ability to integrate sites like Twitter and Facebook into a comprehensive search strategy are limited. There's no real way to effective crawl sites that use url shorteners and have trending topics that only last a day or so. Until the social sites can solve some of these problems, I would use them as part of my strategy on a limited basis.

over 7 years ago

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Jonathan Hall

Our typical Social Media Marketing campaign is accompanied by an increase in SEO for our clients.  Usually, a spike occurs during a campaign and, hopefully, sustained increased site traffic results long term.

over 7 years ago

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Kaitlyn Smeland

I agree with Cowan; social media doesn't have a significant enough direct impact on rankings to warrant an investment in it as an SEO tool.  As complementary efforts in a larger online marketing strategy, I think there are real possibilities for social media and SEO to work hand-in-hand. But my concern is that SEO experts are beginning to widen their focus into the social media realm to the extent that they are spinning their wheels where they could get more traction through "traditional" means.

As for the argument that any activity which raises brand awareness (and therefore search volume) is SEO, I think that's a stretch.  It makes intuitive sense that social media will widen your exposure, and the conversations that result through social media can be excellent PR tools that have their own value.  But it is nearly impossible to quantify the widespread effects of branding, and that effect indirectly affects many channels besides SEO.

over 7 years ago

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ClarityWEB

An interesting article.

SocialMedia has a huge part to play in SEO - but content remains key and the balance between it and the promotion of it by using of social networking tools is often overlooked.

We would disgaree that social media doesn't have a major part to play - it's just not the one-hit-wonder that many might think it is.  Link it to custom published, not regurgitated, content and it becomes a very powerful combination of tools indeed.

over 7 years ago

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SEOSapien

Personally the only connection I see between social media and SEO is to syndicate your brand and content, we have found a great potential in twitter and some of our articles are syndicated as soon as we share/twitt them, providing some juicy back links!

Maybe in the near future social media presence and reputation will be taken into consideration by google in their effort to provide more user oriented results, but for now apart from branding and syndication I can't see any other relation to SEO.

over 7 years ago

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Ben Foster

If the search engines can find a way to integrate your social network's likes, preferences, recommendations, and shares, then there's a chance that it can make existing search more relevant.  It seems like an offspring of SEO is developing that caters to those in networks who are influencers that can surface great content. 

over 7 years ago

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T shirts

I think Google have a bit of a problem on their hands with social media, since they introduced no-follow most social media sites have taken advantage of it to help prevent spamming, meaning the links have no direct benefit in Google ranking. 

The problem is Google needs to be taking into account content from social media (Twitter can give more up to date news and info than Google) as it is what people are talking about, interested in and therefore should be featured more in Google results.

What do they do, they can't rely on bloggers/webmasters seeing content on social media sites and linking to the sites the social media sites are linking to, should they give credit to no-follow links? Kind of defeats the poitn of them.

I think Google will soon address this and the benefits of social media for SEO will increase dramatically, so you should be on it now!

over 7 years ago

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Warren Cowan, Greenlight Search

If I consider why people hire an SEO, or perhaps hire us, it’s to get better rankings on Google, or whatever search engine the consumer uses, for phrases that they will commonly use when they are running the engagement cycle towards a purchase. Our contracts are about keywords, rankings, and subsequent traffic and forecasted sales revenue.

However the mechanics of rank scoring on Google (something which has kept me awake at night for the last 10 years) is contextually link driven, which put simply means, the search engine results page is most accommodating to sites with the highest volume of links pointing towards the specific pages they want to want rank, with keyword related anchor text.

The essence of my comments (which I will need to more fully explain at some point) was that much of what is considered social media (a def which over generalises a multitude of things, to the point where there isn’t much left that isn’t social) provides very little in the way of ammo to that effect, and is thus a relatively poor choice of activity to move the needle.

Clinging to the hopes of Twitter, fan pages, bookmarks, me-too widgets, facebook apps or whatever people consider social media, as a means to getting the focused links that will end up giving you page 1 rankings for major phrases, before a contract review comes up, is a road to eventual and expensive disappointment for client and agency.

Now I don’t dismiss for a second the notion of the consumer traversing across other user generated and community like mediums, and the importance social activity plays in brand awareness, and I couldn’t agree more with comments about listening for conversations and joining them. I also agree that they offer excellent syndication potential to the blogosphere for good, virally charged ideas and content. We do allot of these things with clients, and I am ardently ‘pro’ them.

However that is not how I see social media being sold by many agencies. It’s being sold as the SEO strategy. A rabbit to pull out of a hat after an SEO agency has failed to deliver page 1 rankings after a 1, 2 and even 3 year contracts, and is now under pressure to throw something new into the mix that sounds like it could work, and will show the client they're doing something.

No rankings? Lets do a  widget! No rankings? how about we try and get dugg! No rankings? What about setting up a facebook fan page! Maybe a corporate blog, with an integrated twitter feed.

All great ideas, do them please.  But they are far from the shortest and most direct road from A-B and generate fringe benefit effects at their best, and so I can't put Social Media at the core of my SEO strategy, and hope they'll solve a clients ranking problems anytime soon.

over 7 years ago

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Arjo Ghosh, iCrossing

We starting building our 'social' team here at iCrossing over three years ago now. Instead of developing a technically-led solution we went and hired senior PR professionals who were straining at the leash in the traditional PR sector.

We then let them off the leash.

Our reasoning was simple. Search helps people navigate around the web and access a wider range of media quickly and efficiently at the time and place of their choosing. As Paul says, it helps to connect people to brands.

Social platforms help connect people to people. They influence how people interact with brands and have brought the *expectation* of transparancy in communications. We have also learned that they require organisations to be live in these networks, a truly fundamental shift that affects every part of almost every business.

As social is key way to converse it also overlaps deeply into search. If you take a look at any major category in, for example, Google search results you find that social platforms are increasingly visible. interestingly, Twitter brings us closer to real time search. If Google buys and integrates into search results it changes the game yet again. There's nothing traditional about SEO, it's constantly changing - and fast.

If I am a brand I want to be on the search high street in as many places as possible. I also want to be in peoples conversations. The best search engines play in both mediums, so do we.

over 7 years ago

James Wakeman

James Wakeman, Unsure

"There is also a very positive effect in terms of reaching large numbers of people and therefore gaining more links, which is one of the key factors search engines such as Google look at when ranking web pages."


Would definitely agree with the above. Social media is a good way to 'ping' your content, and thus should definitely be used as part of a comprehensive SEO campaign. However, I'd argue that it's not necessary (or time well spent) for smaller clients with basic SEO strategies - although it probably is worth their while for other reasons.

over 7 years ago

Karl Havard

Karl Havard, Chief Strategy Officer at Econsultancy Small Business Guest AccessSmall Business Multi-user

Arjo, your comment has nailed it for me. It is clear there are still many schools of SEO approaches out there...some appear not to have moved with how the web and consumer behaviour has changed and is still changing. The more "savvy" brands are no longer hiring SEO/Natural Search agencies just to get their website to be number 1. It's much more than that.

over 7 years ago

James Wakeman

James Wakeman, Unsure

"a good place to Twitter and similar sites to help SEO http://www.similarsites.com/sites-like/twitter.com"

What are the rules on posting on this blog? These spam comments seem to be getting ever more prevalent, and I'm a bit sick of clicking on links in 'a reply has been posted' emails, only to find that it's some stupid spammer. I know you can turn off follow-up comment emails, but I do actually want to know when real comments have been made.

I like the ease of commenting on here, but think it could do with being restricted/monitored a bit better.

over 7 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Hey Tom,

Fair point. They also annoy us to the point of violence but unless we pre-moderate everything then I'm afraid it's par for the course. I personally don't care for pre-moderation whenever I leave comments on blogs, so I'd rather not go down that route.

Perhaps we can improve the way we display the information in the email alerts. If we show you a snippet then you can usually tell within a line or two whether to bother clicking through (to respond) or not. Do you think that will work better?

Cheers,

c. 

over 7 years ago

James Wakeman

James Wakeman, Unsure

Hi Chris,

Thanks for looking into it. I'm also dead against pre-moderation; it gives a snobbish 'this blog's not for the likes of you' impression.

Showing a snippet would certainly eradicate some of the annoyance factor, but I know you want people to come to the site and I think I'm right in saying (though correct me if I'm wrong) that if you don't go to the site, then you don't get further emails.

I'll admit to feeling slightly foolish now as I don't really have an answer. Sadly you're right that it's par for the course if you've got a popular blog. Guess I'll just have to keep posting (equally annoying) follow-up comments about the spammers.

over 7 years ago

Alec Kinnear

Alec Kinnear, Creative Director at Foliovision

Yes, links are valuable in comments when they are relevant links.

But the straight comment spammers should:

  1. have their comments deleted immediately
  2. have their accounts banned
  3. have their IPs banned
Those three steps will reduce the amount of policing required enormously.
And on the topic of the article, it's nonsense. Via social media you deliver other links to your clients. On the other hand, at least part of BigMouthMedia is focused on simple, repeatable link building.
Social media defies that paradigm for the moment. It's hands on clever strategy and content or it falls flat on its face. Having tried both sides of Social Media optimization.

over 7 years ago

Alec Kinnear

Alec Kinnear, Creative Director at Foliovision

Somebody call the CSS guru.

That was a nice numbered list above before I submitted it.

over 7 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

@Tom - what we'll start doing is a 140-character snippet of whatever has been posted. Whether you visit the site or not you still receive the comment notifications, if you signed up to them. There is an unsubscribe link in the email if you'd like to drop notifications for any given article. Thanks for your input.

@Alec - we delete comments all the time, though typically not 'immediately'. I like your hardline view ;   )  CSS bod notified - thanks.

over 7 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Tom, we've just made the change and further emails should show snippets. Including this one, I hope!

Cheers,

c.

over 7 years ago

James Wakeman

James Wakeman, Unsure

That's what I call customer service! Got the snippet through OK - think this will work well. Top man,

Tom

over 7 years ago

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Josh

Interesting Article.  I'm inclined to agree with Luke Regan's comment about the clients expectations as well as the reputation to gain and maintain by the interactions of all parties.  

I find it rather difficult to really seperate SEO from Social Media or some other form of PR because more consumers online are looking for recommendations lately.

over 7 years ago

Alec Kinnear

Alec Kinnear, Creative Director at Foliovision

Hello Chris,

I forgot to add that those measures should happen in order.

In borderline cases, warnings might be more appropriate.

Glad to hear that you are on top of the situation. I'd hate to see the comment spam spin out of control for Econsultancy which would really damage all your good work.

On the other hand, I don't think you should do 140 character snippets. Give us the full comment in the email. If we feel we want to respond, we will come back to the page. This is just an artificial way to pump pageviews.

I am getting very close to deleting all comment notification from Econsultancy as the quality of comments has dropped in the last six weeks (wider readership) along with a rise in their number.

Your comment notifications have passed the informative stage and are well on their way into annoying.

Thanks so much for all the great work. I am sure you will figure these issues out soon.

over 7 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Hey Alec,

The intention isn't to pump page views but to improve the user experience. I hear you. I'll talk it through some more tomorrow. 

Cheers,

c.

over 7 years ago

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rishil

I find the definition of social media and its uses as an SEO tool too narrowly defined in this post.

Social Media isnt just Facebook and Twitter, but includes all those niche sites that offer similar functionality, including social aggregators and bookmarking sites. I include youtube, flickr as social media sites. 

Also there are  various search strategies around social media that seem to have been ignored - such as SERPs page share and reputation management - which are robust and proven SEO strategies. When I work on SEO, it isnt just on  client site - its on all properties that mention the client - its not always about ranking for THAT one keyword. Its a blend of strategies. Nor is it always about garnering links - which is a myopic view of SEO.

But it is also unfair to say that social media cannot be used to get target links - many social sites offer those opportunities - the advantage of the exposure using Social Media is actually also centered around link building, if done right. A good campaign will get coverage, will increase domain strength.

Take for example the Skittles new website format launch - anyone bothered to count how many backlinks were delivered on the back of it? The domain gained valuable high PR links from a range of bloggers and press - that helped build domain value ( a VERY traditional view of SEO ranking factors) which means less effort needs to be put into place over time to gather target anchor text links in order to rank for more generic terms.

(by the way anyone who says you cant get followed links from twitter and facebook needs to look closer)

over 7 years ago

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Stuart Flatt

Thought provocking article, and I think from Warren's point of view he is spot on in terms of the original meaning of 'SEO' Search Engine Optimisation. At the moment across the board the effects may be very low, however if you are looking at a bigger goal, i.e. 'to drive more targeted traffic to my website' then the value of social media, networks, forums and blogs etc. really are at the core of what people are trying to do.

I guess it depends how you translate 'SEO'...

over 7 years ago

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Rishil

@Ashley I think ranking by proxy is one of the really great examples of SEO - Look at Results for John Chow - He was booted of Google and never made it back in with his site, and for a long time others were ranking for his name.

Now his Twitter profile is no.1 - and drives people to his site via his bio link.

I would like to reiterate - SEO isnt just work on a client/your own site. Its around all the other sites that are relavant too. You are Optimising for "results" on Search Engines - which means that the SERPs priority isnt just no.1 result, its page share for a long term strategy.

over 7 years ago

James Wakeman

James Wakeman, Unsure

@Ashley Thanks for your efforts to clear up spam. Think you've got the balance between encouraging comment and warding off spammers about right now

Interesting point about Google's indexing of short URLs. Probably worth of a post on its own as it's not fully covered in the above, but maybe one for a few weeks hence.

over 7 years ago

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Jim Williams

Isn't it a question of identifying the approrpriate social media for your SEO campaign. In my experience a quality link from a high PR blog can be picked up by Google relatively quickly and make a difference to search engine rankings. I also understand that bookmarking and atgging on social netowrking sites such as delicious, digg, reddit etc are used as powerful signals by Google and others.. However, the game is changing with traditional SERPs results becoming less useful as they are pushed down the page by sponsored listings, local business listings, video and image search - even audio on some services.

The game will increasingly be about managing all an organisations digital assets to maximise prominence on search engines. How Wolfram Alpha, Google Search Options and Google Squared will effect things in the future is difficult to predict but things may get even more complicated. But I am sure reliance on the traditional search listing will reduce. Whats the big deal about being in position 6 on Google when this is below the fold.Position 6 is the new 16 (?)

How do you get maximum exposure in a blended search environment - use the social media that matches your brand DNA and lots of it. Engage with your audience - whether that is YouTube, Flickr, twitter and the rest.

over 7 years ago

Giles Palmer

Giles Palmer, CEO at Brandwatch

Certainly thought provoking. Ashley, your case study (http://www.slideshare.net/econsultancy/e-consultancy-social-media-monetisation-case-study-442177) does suggest that social media activity has a direct SEO affect, although as you point out, it's tough to measure.

However, when I'm looking for something, i may start with Google, but they I will go on an online journey outside of search which will often involve reading something from a social media site and being influenced by it. Maybe measuring the effect increasing volume and sentiment in social media has on other areas of a business such as conversion rates and the time a user spends on site could be an interesting excercise

over 7 years ago

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Jeremy Porter

Spend most of your money today on search, analytics and conversion, but make sure a good chunk of that budget is spent on marketing R&D. That's what I consider social media at this stage, it's R&D. Some stuff may work great now, some stuff will fail. In the long run, you might find Twitter is a complete waste of time. It may also end up being the new frontier, with all your past tweets contributing to your reputation today. In that case, that R&D work will have paid off.

But focus the bulk on what works today. Good post.

about 7 years ago

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SEO Services Expert Company, Search Engine Optimization Expert at SEO Services Company

Social Media is a popular technique. This is the specific reason why Google had to purchase Youtube. There are several million users who log into Youtube to search videos and other informative videos.

Twitter is also becoming a major attraction since it offers you a flexibility of exchanging information freely with your friends as well as your professional network at the same time.

about 7 years ago

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Trans Siberian Orchestra Tickets Discount

Social Media is the best techniques for update the SEO for Google and other search engine

almost 7 years ago

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Seo Service

There is a fine line between the two - SEO and Social Media . The two basically go hand-and-hand. A good SEO guy knows how to successfully wage a social media campaign, or will learn so very quickly because they value the amount of in-bound links they'll receive as a result.

over 6 years ago

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Link Building

Spot on - there is a fine line. Social Media (in my opinion) will never create a huge volume of "sales" its the wrong market - it is for my market anyway.

over 6 years ago

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High Impact SEO Services

Great Article, firstly Lets point out that social media is a pretty broad term and covers many different sites and ideas out there on the web. Do some of them have immense SEO benefits? Yes sure they do, but not all of them, Each has their own strengths and weaknesses. Because the social media niche is so diverse I dont think its truely possible to issue a straight yes or no answer as to "are they any good for SEO?"

over 6 years ago

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First aid courses London

Social media targetting cannot harm any SEO strategy, can it ?

over 6 years ago

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Custom Creative Design

By bookmarking your article you are creating valuable back links to the new pages on your site and you have a chance of receiving visitors from these social sites. Make sure you use keyword phrase, include it in the title and in the description for additional emphasis.

over 6 years ago

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SEO Manchester

Social media can be beneficial to search, but the ability to integrate sites like Twitter and Facebook into a comprehensive search strategy are limited.

over 6 years ago

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Paul

I think we are trying to find a link to SERPs, but forgetting the potential of domain authority.

We, (my office) see social media and an extra component to an ongoing link building strategy.

We encourage it if the client has the time and human resource to create content (on tone), monitor, manage and engage with these channels then it will benefit the brand and in the meantime, you can create a few good backlinks too...!

about 6 years ago

Ranvijay  Singh

Ranvijay Singh, CEO & Founder at Vcope India Pvt. Ltd.

Social Media and Microblogging sites are indexed and crawled instantly, if you have links on such sites, it is possible to get your site indexed quickly and may get a better page rank if your site contents are really user friendly and keyword related.

about 6 years ago

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Boston SEO

Ranvijay got it right. They're crawled instantly as well as updated and the more that you tweet / update and the more friends / followers that you have the more valuable the link is going to be. It's amazing how Google is able to understand the value of something like that based on the context and page content around it. 

almost 6 years ago

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ipad photos

Users of these social media are increasing day by day...Because people like to watch the things of their interest and that is really helpful for them...

Best

almost 6 years ago

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Guy Donnelly

This post was written some time ago but i think it's pretty safe to say that Social and SEO are now very much connected. We can tell the search engines what our websites are about but there is no better way for a search engine to get a feel for your websites other than the social space. We need to ensure we know what people are saying about our brands. The Social Voice can affect how we rank so we need to ensure we cover SEO and Social together.

over 5 years ago

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