The John Lewis Partnership has launched a direct services company called Greenbee , which will market a range of financial, travel and leisure products online and by phone.

The new firm will initially offer insurance (travel, home, wedding and events), as well as travel and ticketing services, but plans to expand its range into life assurance and bespoke travel services next year with home services to follow.

Its partners include Axa, Expedia and See Tickets, while Friends Provident PLC and Cox & Kings are expected to join up in the future.

Greenbee MD James Furse said: “We are complementing our physical and online retailing strengths by offering a range of financial, travel and ticket services that are highly suited to online retailing. We have a new and distinct brand, a talented team and a very clear understanding of what our customers want.

John Lewis has been one of the success stories in multichannel retail. The johnlewis.co.uk website is the company's second largest 'store' after its flagship outlet on Oxford Street.

Avatar-blank-50x50

Published 3 October, 2006 by Richard Maven

529 more posts from this author

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.