{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Google has expanded its mobile advertising line-up with the launch of Adsense for Mobiles, which will contextually target advertising onto mobile site content.

According to the search giant, the ads will provide a new source of revenue for mobile publishers, as well as giving an incentive for exisiting websites to produce mobile versions.  

Google's Dilip Venkatachari told the New York Times that it would encourage mobile publishers to limit the number of ads to two per page, to avoid spoiling the user experience.

As with standard Adsense/Adwords ads, Adsense Mobile text ads will run on an auction model. The service will be available for publishers in the US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China and Japan.

Google's entry into the mobile ad market has been expected for some time - AdMob, which runs a similar system to Adsense, has been pretty successful so far, serving a billion mobile ads in its first year.

Related stories: Nokia buys mobile ad firm

Graham Charlton

Published 18 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.