Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.

The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.

They include a quick linker, which directs readers to items that are relevant to blog content; tag clouds, which display clusters of relevant products; and wish-lists.

Video previews and slideshows are also on offer, though the videos are limited to the US at the moment.

It's a good move from Amazon. Widget use has taken off over the past year - more than a fifth of web users worldwide are using them, according to recent comScore stats.

Related stories:
Q&A: Snipperoo’s Ivan Pope on brand widgets

Graham Charlton

Published 18 September, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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