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Twentieth Century Fox is planning to use Myspace and other News Corporation websites to sell its movies and TV shows.

The move will see Fox Interactive Media, a division of News Corporation, marketing its content on the gaming download site Direct2Drive from October.

The programmes will be made available for purchase on MySpace shortly thereafter, Fox Interactive Media president Ross Levinsohn told Reuters.  

The decision has been seen as a bid by News Corporation to expand its role in the online distribution of its content, as well as another step to monetise the popularity of Myspace.

Under the move, movies will sell for about US$20 and shows for US$1.99, and will be playable on portable entertainment devices.

MySpace selected Google as its search advertising partner last week - a deal which will make Fox Interactive Media at least US$900 million.

This is a very interesting move, for MySpace / Murdoch, but also for Twentieth Century Fox, which - like NBC - is adopting these new social media channels rather than running away from them (as NBC originally did with YouTube).

Clearly we're seeing a serious push for revenues at MySpace, which is likely to become one of the web's heavyweight earners if it finds revenue streams that are perceived by users as value adding (cool services), rather than selling out (pop-ups).

As such, we expect this to be the first of many such distribution / rich media deals for MySpace.

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Published 14 August, 2006 by Richard Maven

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