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Online dating giant Match.com has launched a new version of its service for mobile users.
The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.
For a $4.99 a month charge, they can also receive and answer emails on their handsets.
The mobile offering launched today in the US, UK and Canada and will be rolled out in nine additional countries by the end of the year, according to the company, which now claims to have almost 15m registered users in 35 countries.
"With the new MatchMobile, we're letting people connect with their matches the same way they connect with their colleagues, friends and family - instantly and through the convenience of a cell phone."
Measurement firm M:Metrics says 3.6m US mobile users - mainly males of between 18 and 34 - accessed a mobile dating service in May.