Three quarters of UK consumers don't use their mobiles to access the web, according to research.

The survey of 1,500 people, commissioned by hosting firm Hostway, found that 38% of mobile internet users are annoyed pages load too slowly, while over 25% find sites too hard to navigate on small screens.

A quarter of those surveyed said they did not use the mobile web because sites they wanted to access were not available.

Nine out of 10, however, agreed that they would if sites displayed correctly and accessing them didn't incur a high cost.

The study highlights the need for firms to design mobile-compatible websites, Hostway product manager Phil Turnbull told IT Week.

"We're in the dark ages compared to desktop browsing. Firms should take [the design of their mobile web sites] every bit as seriously, and because they have to be more ruthless about how the site is designed, it's potentially a greater challenge."


Published 7 August, 2006 by Richard Maven

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Comments (1)


Kiran Murthi, Consultant at Infosys Technologies

Are site UIs designed for mobile phones? Why are we surprised if usability is low. Internet access through the phone will only happen when sites customise UI to suit mobile phones. We will need to start designing UI for mobiles just like we do for the PC environment.

about 12 years ago

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