{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Video search engine Blinkx has launched an Adsense-like platform called AdHoc in a bid to raise revenues from the content in its index.

The system uses speech recognition technology to place contextual ads next to or inside web videos on sites.

Blinkx, which is listed on London’s AIM, says it has already indexed around 12m hours of video on the web, and hopes the promise of ad revenues will encourage more video producers to submit their content to the search engine.

It said the ad system combines “the emotive power of TV promotion with the relevance and utility of contextual search advertising”.

For advertisers, the AdHoc platform offers the option of placing contextual pre, post and mid-roll ads, as well as dynamically-selected banners, in-video mini-banners and post-roll catalogues.

But the company said it was not positioning AdHoc against Google.

"AdHoc is a technology platform rather than an ad network," Suranga Chandratillake, founder and CEO of Blinkx told Mediapost's Online Media Daily. "It's built to improve Google's, or an existing ad network's, efforts."

Blinkx also today announced deals to provide search tools to RealNetworks and InfoSpace's family of metasearch brands including Dogpile.com.


Published 25 June, 2007 by Richard Maven

529 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.