{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Google has expanded the pay per action (PPA) ad system it started testing in March internationally.

The move, which allows advertisers to only pay fees to Google if users complete a defined task (such as signing up for a newsletter), follows a closed beta trial in the US.

In a statement, the web giant said the system could now be used by any advertiser worldwide, as long as they had generated more than 500 conversions from other Google campaigns in the last 30 days:

"Starting today, advertisers in the beta will see an alert in their AdWords account informing them that they can now create pay-per-action campaigns.

"Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis."

The PPA system clearly signals a move by Google into affiliate marketing - although it remains to be seen how it will affect existing affiliate networks.

Through it, the PPA ads are displayed separately from Google's CPM and CPC ads, and can take the form of text, images or in-line text links.

Graham Charlton

Published 22 June, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (1)




It gives us great pleasure to introduce to you KeywordSpy, a search engine tool that generates keywords for ad campaigns in the Internet’s most popular search engine sites. KeywordSpy also generates information by using keywords in identifying key competitors that may also be advertising in the same search engine.

It is in this light that we humbly request that KeywordSpy be included in your lists of sites that could be used by online users for their ad campaigns. It would be interesting to note some of the features our site has to offer:

• The most comprehensive keyword database with over 100 million entries
• Day to day updates of search logs and keywords from our partnership with Internet Service Providers (ISPs) and other reliable data servers
• Professional and distinctive sorting, filtering and tracking of search advertising activities done and provided for our users
• User friendly search log accessibility thru the use of either Keywords or Domain names
• 100 percent search results accuracy
• Instant downloading capabilities on all search results
• Regional searches for UK, Canada & Australia.

We offer a full access trial for interested sites that may want to test KeywordSpy for their link’s use. Once a trial run is accessed, rest assured that your site’s email address will not be bombarded with marketing letters and emails regardless whether you agree to use our search tool or not. We highly value your privacy.

If you have any question or may need additional information regarding KeywordSpy please let us hear from you and we will be glad to respond or assist you in your queries. (www.keywordspy.com)

Thank you very much and best regards.



P.S. This is an advertisement and a promotional mail strictly on the guidelines of CAN-SPAM act of 2007. We have clearly mentioned the source mail-id of this mail, also clearly mentioned the subject lines and they are in no way misleading in any form. We have found your mail address through our own efforts on the web search and not through any illegal way. If you find this mail unsolicited, please reply with "Remove" in the subject line and we will take care that you do not receive any further promotional mail.

about 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.