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Hellomagazine.com has added social media tools to its site, enabling users to bookmark stories on Newsvine, Reddit, Technorati, among others.
At the same time, the site is undergoing a redesign, with wider pages, new fonts and larger images. It has also added a comments section to the end of every article.
A new video section is planned in future, as part of an ongoing redesign.
Launched in 2001, the Hello magazine website had 1.2m unique visitors in January 2007, and 19.1m page impressions.
David Witcomb, hellomagazine.com, on online publishing