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Video site YouTube has today started to share ad revenues with the creators of some of its more popular channels, including Lonelygirl15, LisaNova, and HappySlip.

The channels have been chosen from the 'most subscribed' lists, and the company is portraying the move as a way to allow amateur content providers to compete with the major TV networks.

According to the YouTube blog, the channels have...

..."built and sustained large, persistent audiences through the creation of engaging videos, their content has become attractive for advertisers, which has helped them earn the opportunity to participate on YouTube as a partner."

YouTube said recently that it had also been testing pre and post-roll ads with a view to introducing them in the summer.

The company said it will consider other users for the scheme.

Graham Charlton

Published 4 May, 2007 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (2)

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Mike Butcher

Of course what they won't say is that the whole system of how one gets a popular channel on YouTube can be gamed - even by simply refreshing the page over and over. At some point they'll need a better system of assessing the best channels for ads.

over 9 years ago

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Omar

Yes, how one gets popular can be gamed, but I'm assuming that YouTube also have a manual decision maker who decides if they become partners.

Hits are just a quick way of filtering out a lot of unpopular stuff. You can't fake being unpopular. :P

almost 9 years ago

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