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Expectations for Facebook commerce, or f-commerce as it's commonly referred to, may have been set too high, and social may not be as big a player this holiday shopping season as some might have hoped, but that doesn't mean that social doesn't have a big role to play in the ecommerce market.

In a new infographic produced as part of its 2012 Social Commerce IQ: Retail report, software vendor 8thBridge takes a look at where retailers are at today with their social efforts, and where they most innovative are going with their social networking initiatives. For retailers looking for a path forward, it focuses in on the best practices those innovators are applying to get the most out of social.

Patricio Robles

Published 12 December, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (3)


Gideon Lask

An absolutely superb report and infographic, filled with useful and (crucially) NEW insights. Thanks for highlighting it, Econsultancy!

It's also extremely refreshing to see a re-focus on ROI and tangible rewards for customers. The term 'social commerce' has been sorely misused recently to mean 'bolting on a few reviews and sharing buttons'. This report should help remind everyone that, fundamentally, it's about incentivising and facilitating *transactions*.

over 4 years ago


Retail Junkie

Finally. We struggle with a formal plan in large part because we couldnt validate where the value comes from. This report comes just in time for us to lay a path of social engagement for 2013

over 4 years ago


Jason Albie

Wow. I guess that my social team needs to reconsider the power of Pinterest or at least start with beefing up our social strategy between our won site and Facebook. Thanks for the insights!!

over 4 years ago

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