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Coupons have always been a key advertising tool used to drive consumers into stores, but the online deal space is still somewhat new in Australia.
To better understand the daily deal industry, online competitions aggregator competitions.com.au has put together an interesting infographic which attempts to show the current state of the industry and where it might be headed.
Currently, the market value of daily deals is some $600m in Australia, but this is expected to maintain growth to become a billion-dollar segment of the online marketplace.