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Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.

Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.

In an effort to do that, Amazon today introduced developers to GameCircle, "a new set of services designed to make it easier for you to create more engaging gaming experiences and grow your business on Kindle Fire."

The GameCircle services simplify the implementation of common gaming functionality, such as leaderboards and achievements (think badges, trophies and other in-game rewards). They also enable developers to sync in-game progress to the cloud so that players of games utilizing GameCircle can pause a game and pick up where they left off.

Numerous game developers have been beta testing GameCircle and Amazon clearly has high hopes for its new offering. "GameCircle gives developers the right tools to build an immersive, more entertaining experience on Kindle Fire, which will ultimately help developers grow their business," Paul Ryder, Amazon's VP of Apps, Games, and Services, stated.

"Grow their business" are the operative words here. The tablet market is only getting more competitive, and the companies running the platforms that support it will increasingly need to keep developers happy to maintain and grow their ecosystems.

Being responsive and open with developers is a big part of that, but so is giving them access to tools that can speed the development cycle and help them build more compelling games. In targeting game developers, Amazon is upping its game. We'll see if and how others, namely Apple and Google, eventually respond.

Patricio Robles

Published 12 July, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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