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https://assets.econsultancy.com/images/resized/0002/0262/100000_logo-blog-thumb.pngWe're not generally ones to blow our own trumpets here at Econsultancy, but last week our main Twitter account (@Econsultancy, feel free to follow us!) sailed past the 100,000 followers mark.

That's quite a milestone in anyone's books, so I decided to take a closer look at our followers, who they are and what they do (and of course, what they're worth... ).

It turns out, there are a LOT of facts and figures flying around that are fascinating to look at, and what better way to compile them than in that most tweet-worthy way: An infographic.

We'd also like to say thanks to everyone there for helping us get to this point, we've learned a huge amount about every aspect of our business thanks to your feedback and had a great time along the way. 

Anyway, enough gushing, check out the stats! 

econsultancy has 100000 twitter followers

If you'd like to use this image on your own site, please feel free to use the following embed code:

<a href="https://econsultancy.com/blog/10202-how-econsultancy-got-100-000-twitter-followers-infographic"><img src="https://assets.econsultancy.com/images/resized/0002/0272/my_infographic-blog-full.png" alt="How Econsultancy Got 100000 Twitter Followers - Infographic" title="How Econsultancy Got 100000 Twitter Followers - Infographic" width="615" height="4459" /></a><br/><a href="https://econsultancy.com">Econsultancy.com – Become a smarter digital marketer</a>

Matt Owen

Published 27 June, 2012 by Matt Owen

Matt Owen was formerly Head of Social at Econsultancy. You can follow him on Twitter or hook up on LinkedIn.

203 more posts from this author

Comments (22)

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Steve Morgan

Steve Morgan, Freelance SEO Consultant at Morgan Online Marketing

Fantastic post. Everything an infographic should be: informative, well laid-out and also humorous. Bonus points for being personal to your company and its experience, too!

Also, as an aside... Consider me your first "Grand Vizier" follower! ;-)

over 4 years ago

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Bogdan

Awesome graphics and good tidbits of information. Just one thing I'd like to point out: the title is a bit misleading, you're analyzing your 100k followers, not telling us how you got them :)

over 4 years ago

Mat Oram

Mat Oram, Head of Customer Care at Peto

Great graphic! I like the fact you don't take yourself too seriously. Looks like i need to remove the word 'potato' from my profile though and replace it with Grand Vizier...

over 4 years ago

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Kiran Voleti

Good One! Simple explanation with step by step approach.

over 4 years ago

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Pete Shuster

Dare I say it...you guys are rock stars!

over 4 years ago

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Laurean Vincent

Lovely infographic! Had me chuckling all the way to the end until I realized I still don't know the answer to the headline. oh well, point well made! btw - Congratulations... now on to the next milestone 1MM!!! Good luck!

about 4 years ago

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Arpita

Just loved the way it has been described..Infographic is bang on and visually so strong..Congrats :)

about 4 years ago

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Avangelist

As my colleague has just said, this infographic is incorrectly titled - this is not HOW you gained followers.

I'd like to have seen figures on total number of conversations, retweets and favourites.

The only thing I have learnt from this on the HOW you got that many follows is - follow millions of people and hope for the best.

about 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi all,

Yes I admit, this doesn't quite cover how we went about getting all those followers, I'll make sure I post a more in-depth follow-up shortly with more analytical data on our measurement stats.

@Avangelist - we follow 346 people, hardly millions -following back isn't always valuable, we do use Twitter for CRM, but we don't have the kind of audience that would really benefit from this. We don't use Twitter as a sales channel - it falls under the banner of editorial. That said, it currently features as an attribution point in 10% of all our online conversions (Paid purchase, as opposed to secondary goals such as unpaid downloads). Total final point attribution would be around 3.5% monthly (I should also point out that this isn't the only source of revenue for the company)which may seem relatively low, but we wouldn't expect someone to see a tweet and think "Sounds good, I'll spend $400", it's part of the wider journey for customers and has a lot of brand value for us. Twitter is the widest point in our sales funnel, driving recognition so that we can convert on page.

Retweets - around 300 per day(give or take). Hope that helps a little -again I should point out that there's no consistent nodal value to a Retweeter's network though so this would be a cloudy metric at best without granular examination. What works for a large FMCG won't have value for us because not everyone is a potential customer.

As for 'how'. We post useful stuff, talk to people and keep an eye on those we value. I see our Twitter account as a combination news channel, PR voice, customer service point and listening post (and a lot of fun too).

Thanks for all your comments - glad you liked the graphic!

about 4 years ago

Zubin  Fitter

Zubin Fitter, Director at Fitter Consulting

Great infographic. Love the language :) Congratulations!

about 4 years ago

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Jim O, Social media guy at CSC

Matt - "it currently features as an attribution point in 10% of all our online conversions (Paid purchase, as opposed to secondary goals such as unpaid downloads). Total final point attribution would be around 3.5% monthly"

- are you using Google Analytics Social to atribute those figures or something else? We've just done some atribution modeling using DC Storm and I'm about to go and compare it against GA as a sense check. Just wondering.

about 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Jim, that's based on GA's multichannel tracking. The exact point percentage can be a little muddy with social as it has a tendency to swing around a bit month by month so I tend to rummage around in the transactions, landing pages etc to clarify -it's never a perfect picture but on a yearly basis that 10% figure seems quite accurate - would be good to hear more about what you're doing as well, always fun trying to puzzle these things out!

about 4 years ago

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Jim O, Social media guy at CSC

If I remember, I'll come back to this thread and post up any interesting points of comparison we fine. We got DC Storm to help us refine how much value we attribute to each stream of referral/affiliate/search traffic - it will be interesting to see what it reveals.

about 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Cool thanks -look forward to reading :)

about 4 years ago

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Nick Tong

Hi Matt, a great info graphic, thanks for creating it. I'm curious what you used to extract the stats or did it just boil down to grunt work?

about 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hey Nick - thanks,

Bit's of both really. I used a combo of Google analytics, Twitter's back-end analytics, and a few free apps like followerwonk and socialbro, plus lots of digging!

about 4 years ago

Keith Swain

Keith Swain, Consultant at Dubai Business Consultancy

WOW!! Many congrats!! Great post, and good humour too, keep it up!! :)

about 4 years ago

Heledd Jones

Heledd Jones, Head of Search Marketing at Confused.com

Great infographic guys :)

about 4 years ago

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Kimberly McCabe

Love this infographic. Not only does it explain how to get followers (it really does), it also reminds us that graphics are powerful means to tell a story. This infographic actually does walk you through a story - rather than just sharing bits of data. Love you @econsultancy.

with love from @kimberlymccabe :)

about 4 years ago

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Daf Howells, Digital Marketing Manager at Elsevier

This is brilliant.

Out of interest which tool did you use to work out the gender ratio of your followers and also by country?

about 4 years ago

Matt Owen

Matt Owen, Head of Social at Econsultancy

Hi Daf -thanks! Twitter gave me that info, they provide location analytics for advertisers, including gender :)

about 4 years ago

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Jon Leon

I love this infographic! Well done chaps... It's got great information, insights, is nicely designed, humourous and it shows that by providing brilliant information on a regular basis for free, you actually create an awesome business... Worth about £50 million in fact!

about 4 years ago

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