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PayPal is one of the web's most recognizable brands, and it's no spring chicken. But that doesn't mean that there isn't room for a makeover.

Yesterday, the online payments giant announced a website redesign that will be rolling out to PayPal users in the United States in the coming weeks.

According to PayPal's Vikas Bhatia, the company conducted a review of its old website and "found there were literally thousands of pages that were simply not useful to our consumers any longer." So as part of its redesign, PayPal has "dramatically cut" the number of pages on its site in an effort to provide the information users are looking for more efficiently.

The most notable changes are changes to the navigation and login process, as well as the addition of page-specific reference tools, but PayPal has also simplifying other areas on the site to better focus in on the solutions it offers that its users are most interested in. "We want our customers to feel like they can interact with us whenever they need us most and wherever they may be," Bhatia explained.

Obviously, given its status one of the world's most prominent digital payment solutions providers, PayPal probably could have gotten away with its old website. But as the company looks to branch out and extend its payment solutions to new markets, customer experience is only going to grow in importance. Redesigning its website in an effort to make sure users have easy access to the information and tools they need is an important step in making sure the experience the company offers doesn't drive users to more innovative and user-friendly upstarts.

Patricio Robles

Published 21 June, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (2)

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Irish Gifts

I think this move will be very well received - their pages and UI are dated and difficult to understand, especially that they are now under threat by companies like Stripe who want to provide a better product and service!

over 4 years ago

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Philip Cohen

Now that Visa’s online digital wallet, V.me, is up and running (see buy.com), with MasterCard’s offering soon to follow, the PayPal "pig" will need more than just some new lipstick on it for it to survive outside of the atrophying eBay Marketplace, for even another year, I suspect.

Indeed, I doubt that anything can now save these two most despised entities, eBafia and PreyPal, from the destruction that has been wrought on them by the headless turkey from Bain & Co, John Edward Donahoe …

And to think that five years ago the stock prices of both eBay and Amazon were ~$40.

And, just for a laugh then, some comment on PayPal’s off-eBay products: "The New Way To Pay In-Store" (at Home Depot), PayPal Here, SmartPay, PayPal Digital Wallet, PayPal Debit MasterCard, PayPal Local and Watch With eBay ...

http://bit.ly/MqwRY0

eBay / PayPal / Donahoe: Dead Men Walking

about 4 years ago

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