{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

The answer to that question came recently when Google announced that it was making Zagat.com free and integrating its content into a new Google+ Local property.

Yelp's response to that: ink a deal with Microsoft's search engine, Bing.

According to a press release announcing the pact, some Bing Local search pages be "Powered by Yelp" starting today with "Yelp [surfacing] content including, review snippets, photos, business attributes, and more, to Bing users in the U.S. This content will be featured prominently on relevant Bing Local pages, presenting information to help consumers do more with businesses near them."

"Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers," according to Bing GM Mike Nichols.

Bing's Yelp deal resembles the one the search engine recently announced with Encyclopaedia Britannica, which will see Bing surfacing more detailed information from Encyclopaedia Britannica in certain search results. It's likely that we'll see more deals of this nature.

Like it or not, search is becoming deeper and more vertically-oriented. Google and Bing have clearly decided that it's not enough to simply provide search results; displaying more detailed information in the SERPs and creating new experiences for popular and lucrative verticals is a must. Google has made it clear that it's willing to acquire companies in its drive to do this, while Bing finds partnerships more to its liking.

In either case, this evolution of search is clearly a double-edged sword for publishers. Some will see the Googles and Bings of the world team up with or buy outright the competition, while others will take advantage of the opportunity to partner or sell themselves.

Patricio Robles

Published 14 June, 2012 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2419 more posts from this author

Comments (3)



Hi Patricio Robles,
Thanks for this great post !
Bing's local search engine have merged hands with Yelps.This will definitely create a whirl in the web world.Now the search process will definitely become more deeper.

Thanks again

over 4 years ago



Always nice to discover a new blog this terrific I will be
coming back for sure

over 4 years ago



I tried many products for male enhancement, sexual stimula, erectile dysfunction and many dont work.
Can you help or does anyone know any products that work for sure?


about 4 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.