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Deals site Travelzoo made its Android app available to UK subscribers last week following its launch in the US earlier this year.

The company has seen mobile traffic double from 10% to 20% in the past six months, and has achieved 650,000 app downloads worldwide.

The new app offers access to travel, entertainment and local deals, as well as enabling users to redeem vouchers through their smartphone.

It has already achieved more than 10,000 downloads in the Play Store, but is it any good?

Top 20

When you open the app you are shown Travelzoo’s top 20 daily deals. This is presumably given prominence as it is the most popular part of their site, and it lends itself well to a mobile app.

Mobile users don’t necessarily want to trawl through hundreds of different deals, so offering them a curated list makes for a more enjoyable experience.


The product pages are very simple, but contain most of the information you need when booking a holiday. Price and travel information is all easy to find, and buttons at the bottom of the pages allow users to easily access the booking website or phone number.

However, there are a couple of major flaws with the deal pages. Firstly, they do not include images of the accommodation; instead there is just one generic image of the destination.

But more annoyingly, most of the booking sites that the app links out to are not mobile optimised. This is something which will hit the conversion rates hard. 


Trying to enter all the necessary travel information and discount codes on a mobile is quite frustrating, and I think a lot of users will use their desktop to actually make a booking, or perhaps won't book at all. 

Travel Deals

This tab essentially offers the same features as the corresponding dropdown list on the desktop site.

The deals offered within each category are the same as on the site – while you would assume this to be the case, it does at least show that Travelzoo is aware that it needs to give users a consistent experience across each platform.  

It is very easy to navigate between the categories and scroll through the travel deals, but the same issue exists with linking to external sites that aren’t mobile optimised.

Local deals

As the name suggests, this tab supplies deals in the user’s local area. It’s a useful tool but personally I wouldn’t consider the South East of England to be my local area.


The app could easily use GPS to offer deals with a few miles radius of the user, which would offer a more personalised experience.

You can access deals within a more localised region by using the app’s map feature, but I think this should be the standard setting rather than an additional function.

My Vouchers

The final tab allows signed in users to access any daily deal vouchers they have purchased. As I’ve never bought any daily deals from Travelzoo I can’t comment on how the redemption process works, but it makes sense to offer users access to their deals within the app.


While the app is very easy to use, it is let down by the fact that most of the external sites it links to are not mobile optimised. Making a travel booking involves a lot of form-filling and dropdown menus, which is difficult to do on a mobile.

To get round the problem some travel companies, such as EasyJet and Premier Inn, use apps to make the process easier and encourage customer loyalty.

However, these are still probably the exception rather than the norm, so a vast majority of the third-party sites that Travelzoo links to will be desktop sites.

Consequently, this app will probably be used more to research deals than to actually make bookings, but that doesn’t mean it’s not a valuable tool for Travelzoo.

By offering customers a mobile experience it is boosting its visibility among consumers and bookings through its desktop site should benefit as a result. 

David Moth

Published 6 June, 2012 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1686 more posts from this author

Comments (2)


David Ambrose

Hey David - thanks for the review of the Android App! I designed the product and lead mobile efforts over @ Travelzoo, so you have some great comments here that I'll take back to our team and look to improve.

A vast majority of the deals Travelzoo publishes are directing to desktop, 3rd party sites, so we do our best on mobile (across iPhone/Android/mobile web) to give our subscribers a unified experience to book - i.e. right inside a browser on the phone. However, as the travel industry begins to move more of its bookings and reservations to a smaller screen, we'll begin to adapt our experience for our subscribers to the best possible scenarios each time.

Also, I noticed you're in London and saw that the Local Deals tab dropped you in in the Southeast. We cast a larger radius to bring in available Local Deals in your area (where certain cities don't have as many deals as the London area does), but we'll tighten this a bit more to show more relevant offers for cases like this. Thanks for the feedback!

over 4 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

Hi David, thanks for your comments, it's always interesting to hear back from app developers.

It must be difficult working with third-party sites that are dragging their feet on optimising their sites for mobile, but as you say it's just a matter of time really.

And I appreciate that not all cities and regions have a huge number of local deals, but you have a decent number in London so it would be useful to have it narrowed down a bit more.

Thanks again,


over 4 years ago

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