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Blog

19 words and phrases to weed out of your marketing copy

In a recent piece about content marketing trends for 2017, Joe Pulizzi – the self-styled poster-boy of the content marketing movement – makes the point that ‘writing still counts, perhaps more than ever.'

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Four ways AI is already being applied to sales and marketing

Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.

And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.

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Three things to appreciate about Discover LA’s latest video campaign

Whether it’s eating, drinking, sight-seeing or adventure-seeking - most tourism companies concentrate on telling you what there is to do in a particular location.

Discover LA’s latest campaign is taking a different tack, by choosing to focus on the feeling of a place instead. 

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Will Snapchat suffer from WhatsApp’s new ‘Status’ feature?

I recently wrote about how Instagram’s copycat tactics could be damaging Snapchat.

Well, Facebook’s been at it again.

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Digital in Asia Pacific APAC

Digital in Asia Pacific: Four things you need to know

With internet users in Asia Pacific (APAC) now making up 50% of the world's total online population, the region presents an exciting opportunity for digital marketers.

APAC is also the fastest growing digital economy in the world, with the number of internet users increasing by 27% between March 2015 and September 2016 — but for westerners it can prove a tough nut to crack.

It’s important to understand some crucial facts in order to realise the huge business potential.

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After years of apathy, football clubs are embracing digital transformation

A few weeks ago I wrote an article about Southampton FC’s rather excellent digital strategy.

While praising Southampton I was rather sniffy about the digital efforts of other Premier League clubs, which historically have been extremely lacklustre.

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British Vogue launches Messenger chatbot for Fashion Week: Is it any good?

British Vogue is the latest brand to create its own bot for Facebook Messenger.

Launched just in time for London Fashion Week, it is designed to send curated and personalised news direct to the reader’s inbox. 

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10 examples of welcome emails of varying quality from online retailers

If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.

For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. 

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Where is data-driven marketing headed in 2017?

'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.

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Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.

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office

Does customer experience need its own department?

Some companies have customer experience managers or departments, and others do not. Why is that?

Who should own customer experience and what does that entail?

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Becoming an influencer: Notes from a fledgling travel blogger

Marion Payen is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

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