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Blog

Twitter's Moment feature is now open to all: Is it any good?

Twitter has just opened up its Moments feature to everyone, so I decided to take it for a test run.

I will admit that I’ve probably only clicked into the Moments tab a handful of times, so I’m hardly a power user.

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Content marketing at The British Library: Is it as easy as it sounds?

Graham MacFadyen, Head of Digital and Marketing Operations at the British Library, will be speaking at the Festival of Marketing next week. 

In the run up to the big event, we sat down with him to talk about the British Library’s content strategy.

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Google's new expanded PPC text ads: The impact on advertisers

New expanded text ads came out as part of Google’s latest changes in summer 2016 and will replace the old text format by January 31, 2017.

The new ad format has given advertisers another 35 characters to display their offer in the headline and has increased the description from two lines of 35 characters to one line of 80 characters, giving advertisers more space to display their features, benefits and calls to action.

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Seven ways to supercharge your data-driven marketing

To many, marketing now is all about data.

In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.

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Over half of consumers now turn to Amazon first for product search

Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.

In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.

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pogba

How is Adidas Football using dark social & how did the Pogba signing go so big?

How is Adidas Football using dark social, does TV have a place in the media mix, and how did the Pogba signing go so big?

Florian Alt, Senior Director Global Brand Communications at Adidas Football, answers our questions.

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cornerstone razor

How can startups beat FMCG giants? An interview with Cornerstone's founder

Cornerstone is a classy UK subscriptions business offering shaving supplies.

I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.

Here's what he had to say...

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The 10 things you need to know about Google Penguin 4.0

If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.

And for good reason.  

Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.

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What does disruption really mean? We asked the disruptors

Disruption is one of the buzzwords that gets used ad nauseam these days.

All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.

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Should marketers be more concerned about Facebook's video metrics faux pas?

Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."

It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.

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Making the business case for programmatic advertising

The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.

Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.

This is for a number of reasons.

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Farfetch’s CMO: Why we’re more than just a shopping platform

Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year's Festival of Marketing.

Ahead of the event next week, I sat down with her to talk a little about Farfetch's branding strategy and what makes it so unique.

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