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Data & analytics trends in 2018: What do the experts predict?

It's been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about 'data as the new oil', and in their place are marketers actually talking about data science.

The catalyst for this has arguably been the 'AI summer', but there's much more to consider. Let's ask the experts what 2018 will have in store...

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till

Four tips for reducing checkout abandonment

All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve?  

Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.

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china flag

China: Why digital marketing is changing along with a millennial middle class

Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.

The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't if 74% of the brands they use disappeared.”

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Three ways to take marketing automation to the next level

Marketing automation continues to be one of the biggest martech success stories of the past few years.

Econsultancy recently conducted a survey of companies in Australia and New Zealand and found that nearly four in five (79%) of brand marketers are already using marketing automation.

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10 inspiring ecommerce lookbooks that encourage sales

Once the hallmark of fashion print magazines, lookbooks are a great way for brands of all kinds to showcase their products online. 

Not only does the medium allow brands to tell a story – helping to set a particular mood or enhance a theme – but it also puts products in context and highlights corresponding items to drive additional sales.

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david fowler, act-on

A day in the life of... a head of digital compliance

Compliance will be one of the more unlikely buzzwords of marketing in 2018.

Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.

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Three benefits of making employees spend time in the trenches

What is it like to drive for Lyft? Soon, it's a question the company's more than 2,000 corporate employees will be better able to answer.

That's because the second largest ride hailing service in the U.S. is now requiring its employees to spend at least four hours a month driving for Lyft or, alternatively, working in one of Lyft's driver hubs or fielding driver support calls.

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ui

UX trends in 2018: What do the experts predict?

Our expert commentators have already discussed what they made of 2017, so what do they expect and hope for next year?

Let's find out...

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10 of the best ad campaigns from the UK’s top supermarkets

The UK’s biggest supermarkets are constantly vying for consumer attention. 

The supermarkets spend millions on large-scale ad campaigns each year (and never more so than at Christmas time).

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What were the biggest ecommerce trends in 2017?

It’s time to take a look back at the biggest ecommerce trends of the past year, with insight from a few esteemed experts.

So, what were the biggest talking points?

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What Amazon's entry into the pharmacy market might mean for pharma marketers

Amazon's unrelenting drive to take over the world continues. The latest potential target of the online retailer's ambitions: prescription drugs.

According to reports, Amazon is exploring entering the retail pharmacy market in the U.S., a $400bn a year business that many believe is ripe for disruption. While a final decision has apparently not yet been made, it's not too early for pharma marketers to start considering the prospect of Amazon entering this huge market.

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2018

SEO trends in 2018: What do the experts predict?

What can 2018 throw at us that can top the un-ending dystopian nightmare of 2017?

Thankfully, in this article we're concentrating solely on SEO (..and breathe). We've already looked at the big trends from this year, now let's look into the crystal ball with the help of some search experts.

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