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m3

Video: Ashley Friedlein explains Econsultancy's new Modern Marketing Model (M3)

In October 2017, founder of Econsultancy Ashley Friedlein unveiled our Modern Marketing Model (or M3).

Friedlein gave the following rationale for the model: 

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Ecommerce trends in 2018: What do the experts predict?

What’s going to be hot in the world of ecommerce next year?

Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.

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Fintechs and banks to partner in 2018 thanks to Open Banking

As 2018 fast approaches, there's reason to believe that one of the biggest trends that will be seen in the banking industry in the UK next year is a tighter relationship between big banks and fintechs.

That's because on January 13, Open Banking comes into effect.

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flat design

10 no-nonsense web design trends for 2018

Web design may be maturing, but it's still subject to fads, fashions and whims.

If we're lucky, who knows, some trends might just be user friendly.

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app store logo

Apple is making it harder for small businesses to offer iOS apps

Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a "commercialized template or app generation service."

Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.

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The best digital marketing stats we’ve seen this week

Let’s marvel at some wondrous stats from the world of digital marketing, shall we?

This week’s roundup is complete with news about online ads, supermarket emails, and everyone’s favourite festive topic – GDPR. 

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What were the biggest social media trends in 2017?

Next up in our look back at the year that was 2017, we’re talking social media.

With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

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ads

Four key programmatic trends from 2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising.

Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

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Four qualities of an agile marketer

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term.

One recent example is the word 'agile' which now (capitalized) almost always refers to the project management method with stand-up meetings, sprints, and scrums.

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How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

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wonka

Don't patronise me with 'personalised' cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn't always a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.

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pupa

The six-point guide to data-driven transformation

Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology.

Commonly known as 'digital transformation', this process could (and perhaps should) be thought of as 'data-driven transformation' considering how important data is to the whole process. 

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