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Blog

Where is data-driven marketing headed in 2017?

'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.

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Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.

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Does customer experience need its own department?

Some companies have customer experience managers or departments, and others do not. Why is that?

Who should own customer experience and what does that entail?

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Becoming an influencer: Notes from a fledgling travel blogger

Marion Payet is the founder and editor-in-chief of Hibiscus and Nomada, a popular online travel blog.

With over 29,000 Instagram followers and 1,500 blog visits per month, she knows a thing or two about influencer marketing.

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All the digital news stories you missed this week

Video coming to Tinder, Amazon to kill Skype, Zuckerberg to save the world?

Lots of nice little titbits in this week's digital news. And not one bit of misinformation.

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Jo Malone announced as first headliner for Festival of Marketing 2017

Jo Malone MBE, founder and creative director of Jo Loves, is to headline the Festival of Marketing 2017.

The English perfumer, who previously built the Jo Malone London brand before selling to Estée Lauder in 1999, will share her branding expertise as well as her entrepreneurial journey.

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The digital deluge is making a case for just-in-time marketing

Some of today’s most successful marketers can attribute their achievements to decade-old wisdom dating back to post-war Japan’s ‘just-in-time’ approach.

In those days, manufacturing organizations learned to trim their inventory and produce only what their customers demanded, at the right time, and with the highest level of quality. 

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10 outstanding digital marketing stats from this week

This week’s digital marketing roundup includes news about online search, Snapchat use, ad spend and brand loyalty.

If you want even more statistical goodness, you can also download the Internet Statistics Compendium for further insight.

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Get a free taste of Econsultancy training at London's Marketing Week Live

Marketing Week Live hits London on March 8/9 this year, and Econsultancy will be there to offer a taster of our training courses.

The event is free for marketing practitioners, who can register on the Marketing Week Live website, and features five stages, 75 speakers and almost 100 exhibitors.

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How brands are targeting business travellers

Travel brands typically focus on leisure travellers – the type of person looking for adventure and escape.

But what about those looking for basic comfort and convenience?

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Loyalty programs are losing their sway: here's what brands can do about it

Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.

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How utilities brands use social media for reputation management

Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.

Because of this, it is important for brands to have a proper online reputation management strategy in place. 

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