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Blog

pogba

How is Adidas Football using dark social & how did the Pogba signing go so big?

How is Adidas Football using dark social, does TV have a place in the media mix, and how did the Pogba signing go so big?

Florian Alt, Senior Director Global Brand Communications at Adidas Football, answers our questions.

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cornerstone razor

How can startups beat FMCG giants? An interview with Cornerstone's founder

Cornerstone is a classy UK subscriptions business offering shaving supplies.

I caught up with founder Oliver Bridge to discuss, inevitably, Dollar Shave Club, but also how startups are well positioned to disrupt FMCG markets.

Here's what he had to say...

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The 10 things you need to know about Google Penguin 4.0

If you live and breathe SEO, when somebody mentions the word "penguin," you probably don't think about a cute little animal.

And for good reason.  

Now, the penguin is back, as Google announced a major Penguin 4.0 update last Friday.

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What does disruption really mean? We asked the disruptors

Disruption is one of the buzzwords that gets used ad nauseam these days.

All startups hope they’ll be the ones to shake up their industry, but true disruption is hard to find.

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Should marketers be more concerned about Facebook's video metrics faux pas?

Facebook made headlines last week when The Wall Street Journal reported that it had "vastly overestimated average viewing time for video ads on its platform for two years."

It was a rare embarrassment for a company that has built one of the most powerful ad businesses in the world.

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Making the business case for programmatic advertising

The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994.

Since then, the time and attention that consumers have to see and consider advertising has reduced significantly.

This is for a number of reasons.

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Farfetch’s CMO: Why we’re more than just a shopping platform

Stephanie Horton, CMO of ecommerce platform Farfetch, will be speaking at this year's Festival of Marketing.

Ahead of the event next week, I sat down with her to talk a little about Farfetch's branding strategy and what makes it so unique.

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An in-depth analysis of how Expedia converts visitors into customers: Part one

$5.73bn in revenue. Nearly $400m in profit. And a market cap of over $15bn.

That’s Expedia in a nutshell.

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What brands need to know about Snapchat Spectacles

Snapchat is getting into the hardware game.

On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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attribution chart

Marketing attribution: How many are actually doing it?

Though the headline might suggest it, I'm not going to draw a tawdry analogy.

Simply, let's look at a few charts from Econsultancy's new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll.

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A day in the life of... Feefo CCO & co-founder

Our ever-popular Day in the Life feature this week catches up with Matt Eames, CCO and co-founder of Feefo, the reviews specialist.

Let's find out what he does with his time..

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