tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-03-23T15:00:00+00:00 tag:econsultancy.com,2008:BlogPost/69898 2018-03-23T15:00:00+00:00 2018-03-23T15:00:00+00:00 What are the key digital trends in IT in 2018? Nikki Gilliland <p><strong>For customer-focused companies, the role of the IT department has never been more important. </strong></p> <p>Last year, 2017, Econsultancy's Digital Trends in IT report highlighted how cybersecurity and achieving a single customer view were two pressing priorities for leaders in the field.</p><p><a href="https://econsultancy.com/blog/69898-what-are-the-key-digital-trends-in-it-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69900 2018-03-23T13:00:00+00:00 2018-03-23T13:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s been a fine week for digital marketing stats.</strong></p> <p>If you’re in the market for news about digital audio, data silos, and voice-assisted devices – your luck might just be in. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more too.</p><p><a href="https://econsultancy.com/blog/69900-the-best-digital-marketing-stats-we-ve-seen-this-week-14/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69899 2018-03-23T11:00:00+00:00 2018-03-23T11:00:00+00:00 What ‘data’ competencies does a modern marketing function need? Ashley Friedlein <p><strong>In our <a href="https://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3">Modern Marketing Model (M3)</a>, ‘Data &amp; Measurement’ is arguably the only completely new element introduced compared to previous models like the 4Ps. As it is new it is the least well understood and scoped. </strong></p><p><a href="https://econsultancy.com/blog/69899-what-data-competencies-does-a-modern-marketing-function-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69896 2018-03-23T09:30:00+00:00 2018-03-23T09:30:00+00:00 Shelter Scotland’s chatbot had >4,000 interactions in its first four months, freeing up time for helpline staff Nikki Gilliland <p><strong>Chatbots present a number of exciting <a href="https://www.econsultancy.com/blog/69808-five-examples-of-charity-chatbots" target="_blank">opportunities for charities</a></strong>. </p> <p>Not only can AI streamline customer service – taking away the need for human interaction – but bots can also help to boost engagement, increase empathy in consumers, and even drive fundraising.</p><p><a href="https://econsultancy.com/blog/69896-shelter-scotland-s-chatbot-had-4-000-interactions-in-its-first-four-months-freeing-up-time-for-helpline-staff/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69887 2018-03-22T14:00:00+00:00 2018-03-22T14:00:00+00:00 Chinese marketing trends in 2018: What Western brands need to know Ashley Galina Dudarenok <p><strong>With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market.</strong></p> <p>China has a unique digital landscape, consumers have distinctive purchasing behaviours and there’s intense competition between homegrown and foreign brands.</p><p><a href="https://econsultancy.com/blog/69887-chinese-marketing-trends-in-2018-what-western-brands-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69893 2018-03-22T11:30:00+00:00 2018-03-22T11:30:00+00:00 Is healthcare ready for AI, potentially the biggest innovation since the vaccine? Louis Meletiou <p><strong>Artificial intelligence (AI) has permeated into many parts of everyday life, if you look hard enough you can see it in unassuming places; from the facial recognition of Google photos to the spam filter in your favourite email app. But perhaps it is in areas of commerce and industry where we can see its value the most.</strong></p> <p><a href="https://www.themanufacturer.com/articles/power-artificial-intelligence-manufacturing/">Manufacturing operations are being optimised</a>, data is being collated and analysed at an ever increasing rate, and <a href="https://www.technologyreview.com/s/513696/deep-learning/">deep learning</a> enables 'intelligent' machines to make independent decisions without human guidance.</p><p><a href="https://econsultancy.com/blog/69893-is-healthcare-ready-for-ai-potentially-the-biggest-innovation-since-the-vaccine/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69889 2018-03-22T09:45:00+00:00 2018-03-22T09:45:00+00:00 What is customer experience? How can it be measured? And who should own it? Nikki Gilliland <p><strong>Customer experience is an oft-talked about topic in digital and marketing circles. What brands offer the best, what the benefits are… we’re always <a href="https://econsultancy.com/blog/69269-17-stats-that-show-why-cx-is-so-important/" target="_blank">going on about CX</a>.</strong></p> <p>But can you define what customer experience actually is?</p><p><a href="https://econsultancy.com/blog/69889-what-is-customer-experience-how-can-it-be-measured-and-who-should-own-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69890 2018-03-21T14:15:00+00:00 2018-03-21T14:15:00+00:00 Saving language: How will the rise of AI affect linguistics? Hannes Ben <p><strong>Language isn’t an exact science. Often, there is no "perfect" answer.</strong></p> <p>While much is logical, many elements are harder to explain, untethered as they are to any fixed set of rules. For instance, when is a thought expressed with an <a href="https://www.englishgrammar101.com/module-3/verbs/lesson-12/moods-of-verbs">indicative vs a subjunctive mood</a>? When to use polite vs casual phrasing in languages such as Korean or Japanese? How to articulate an expression that doesn’t exist in a target language?</p><p><a href="https://econsultancy.com/blog/69890-saving-language-how-will-the-rise-of-ai-affect-linguistics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69875 2018-03-21T12:00:00+00:00 2018-03-21T12:00:00+00:00 10 brands with hilariously funny product page copy Nikki Gilliland <p><strong>Quality product descriptions can make a huge difference to the ecommerce user experience. </strong></p> <p>Not only can good copy nudge consumers and increase conversion rates, but it can also help to differentiate a brand. Humour is one effective way that brands can make product descriptions stand out, with an increasing number choosing to be quirky and fun rather than just informative.</p><p><a href="https://econsultancy.com/blog/69875-10-brands-with-hilariously-funny-product-page-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69882 2018-03-21T09:30:00+00:00 2018-03-21T09:30:00+00:00 How do you market a city? Why place marketers have to be smarter than ever with digital content Matthew Davis <p><strong>How do you market a city?</strong></p> <p>Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous 'brands' and reach customers in a crowded market?</p><p><a href="https://econsultancy.com/blog/69882-how-do-you-market-a-city-why-place-marketers-have-to-be-smarter-than-ever-with-digital-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69883 2018-03-20T14:30:00+00:00 2018-03-20T14:30:00+00:00 How the blockchain can be applied in healthcare Patricio Robles <p><strong>While Bitcoin and other cryptocurrencies face dramatic price swings and are still the focus of controversy, interest continues to grow in the blockchain technology behind cryptocurrencies.</strong></p> <p>From <a href="https://econsultancy.com/blog/69764-kodak-demonstrates-why-brands-should-tread-carefully-with-blockchain-initiatives">digital asset rights management</a> to <a href="https://econsultancy.com/blog/69712-four-ways-the-blockchain-could-be-applied-to-digital-advertising">advertising</a>, there are many industries in which entrepreneurs and established companies are looking to apply the blockchain.</p><p><a href="https://econsultancy.com/blog/69883-how-the-blockchain-can-be-applied-in-healthcare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69880 2018-03-20T12:15:00+00:00 2018-03-20T12:15:00+00:00 What are rich search results and how can you get them? Andy Rich <p><strong>Search engines have for some time been making it easier for us to find answers using helpful features on the results page.</strong></p> <p>Google’s featured snippets provide instant answers to your queries. Map snippets lead you to a physical location such as a shop or restaurant. Google Shopping ads provide all the information you need to make a buying decision. And Google even uses video results to help with ‘how to’ searches.</p><p><a href="https://econsultancy.com/blog/69880-what-are-rich-search-results-and-how-can-you-get-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69881 2018-03-20T09:39:00+00:00 2018-03-20T09:39:00+00:00 Four common misconceptions about the GDPR for marketers Donna-Marie Bohan <p><strong>Econsultancy’s latest research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR.</strong></p><p><a href="https://econsultancy.com/blog/69881-four-common-misconceptions-about-the-gdpr-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69876 2018-03-19T15:30:00+00:00 2018-03-19T15:30:00+00:00 Marketing a challenger brand: Four strategy tips Lori Goldberg <p><strong>Challenger brands have always existed, however, the label is new.</strong></p> <p>But “challengers” are more than just an underdog category of brands trying harder to topple their market leader.</p><p><a href="https://econsultancy.com/blog/69876-marketing-a-challenger-brand-four-strategy-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69877 2018-03-19T13:30:00+00:00 2018-03-19T13:30:00+00:00 Mobile retail apps are beating out mobile websites Patricio Robles <p><strong>According to Criteo's recently released <a href="https://criteo-2421.docs.contently.com/v/global-commerce-review-q4-2017-united-states-en">Global Commerce Review for Q4 2017</a>, retailers in North America who have both a mobile website and a <a href="https://econsultancy.com/blog/64136-mobile-apps-in-retail-who-needs-them">mobile app</a> generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren't created equal. </strong></p> <p>That's because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.</p><p><a href="https://econsultancy.com/blog/69877-mobile-retail-apps-are-beating-out-mobile-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69878 2018-03-19T11:00:00+00:00 2018-03-19T11:00:00+00:00 How machine learning can improve conversion rate & optimise performance Matt Lacey <p><strong>84 Per cent of marketing organisations are using machine learning, according to industry <a href="https://www.amplero.com/blog/tags/infographic/">sources</a>.</strong></p> <p>One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s easy to see why, considering the value machine learning can add to the performance optimisation process. </p><p><a href="https://econsultancy.com/blog/69878-how-machine-learning-can-improve-conversion-rate-optimise-performance/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69635 2018-03-19T09:30:00+00:00 2018-03-19T09:30:00+00:00 A day in the life of... a motion designer Ben Davis <p><strong>We're in the land of the creative for this week's 'day in the life'.</strong></p> <p>Lisa Ferrari is head of motion design at Silver Agency, a B2B specialist. We caught up with here to ask about her motivations and inspirations.</p><p><a href="https://econsultancy.com/blog/69635-a-day-in-the-life-of-a-motion-designer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69872 2018-03-16T15:40:31+00:00 2018-03-16T15:40:31+00:00 Why Kate Spade's superb video content strategy is a lesson to all fashion marketers Nikki Gilliland <p><strong>US fashion brand Kate Spade has wholeheartedly embraced video content in the past few years.</strong></p> <p>While some treat social as a customer service vehicle or a secondary marketing tool, the retailer sees social as the key to success, creating an entertainment-driven strategy to drive engagement and increase sales across the globe.</p><p><a href="https://econsultancy.com/blog/69872-why-kate-spade-s-superb-video-content-strategy-is-a-lesson-to-all-fashion-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69874 2018-03-16T15:32:47+00:00 2018-03-16T15:32:47+00:00 Capital One's new browser extension is a great example of common-sense fintech innovation Patricio Robles <p><strong>Last year, Capital One, one of the United States' largest commercial banks and credit card issuers, launched <a href="https://www.capitalone.com/applications/eno/">Eno</a>, a digital assistant that allows customers to manage their accounts conversationally through SMS.</strong></p> <p>Now, Capital One has brought Eno to the browser through a new Chrome and Firefox extension that could prove very useful to Capital One cardholders.</p><p><a href="https://econsultancy.com/blog/69874-capital-one-s-new-browser-extension-is-a-great-example-of-common-sense-fintech-innovation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69879 2018-03-16T13:21:37+00:00 2018-03-16T13:21:37+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There’s a lot to sink your teeth into in this week’s roundup, including news about mobile commerce, marketing budgets, GDPR and more. </strong></p> <p>The <a href="https://econsultancy.com/reports/internet-statistics-compendiumhttps://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> is also ready and waiting as always.</p><p><a href="https://econsultancy.com/blog/69879-the-best-digital-marketing-stats-we-ve-seen-this-week-13/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69870 2018-03-16T10:20:44+00:00 2018-03-16T10:20:44+00:00 GDPR: Why the opportunities far outweigh the costs Kieran Flanagan <p><strong>Instilling trust in users can be a significant challenge for marketers. Every one of us has at one time been fooled by a mis-sold product, over-hyped service, or B.S. guarantee. </strong></p> <p>These lies are annoying and could lead to a financial loss. However, they all pale in comparison to a far more serious trust issue. One which is forefront in the consumer’s mind every time they have to hand over their email address, telephone number, or personal details.</p><p><a href="https://econsultancy.com/blog/69870-gdpr-why-the-opportunities-far-outweigh-the-costs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69873 2018-03-15T15:24:00+00:00 2018-03-15T15:24:00+00:00 A brief introduction to second-party data Ben Davis <p><strong>Econsultancy has just published a handy <a href="https://econsultancy.com/reports/second-party-data/">guide to second-party data</a>, in association with Salesforce.</strong></p> <p>Here's a quick intro to the subject, along with some brief discussion of why second-party data is growing in importance.</p><p><a href="https://econsultancy.com/blog/69873-a-brief-introduction-to-second-party-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69871 2018-03-15T10:46:00+00:00 2018-03-15T10:46:00+00:00 Five quick content opportunities for time-poor B2B marketers Matthew Davis <p><strong>B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.</strong></p> <p>I’ve put together some simple tips for time-conscious B2B content creators.</p><p><a href="https://econsultancy.com/blog/69871-five-quick-content-opportunities-for-time-poor-b2b-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69869 2018-03-15T09:23:37+00:00 2018-03-15T09:23:37+00:00 How brands have used satire in advertising Nikki Gilliland <p><strong>Beer brand BrewDog recently released its ‘Pink IPA: Beer for Girls’ – a parody product designed to highlight pay and gender inequality in the UK.</strong></p> <p>The joke was not well-received. In fact, the campaign was labelled as lazy and poorly executed, even serving to exemplify the issue of sexism in marketing rather than expose it. </p><p><a href="https://econsultancy.com/blog/69869-how-brands-have-used-satire-in-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69867 2018-03-14T14:30:00+00:00 2018-03-14T14:30:00+00:00 How healthcare companies are getting creative to acquire data Patricio Robles <p><strong>Data is the black gold of the 21st century. This is perhaps no truer than in the healthcare industry, where data has the potential to help address some of the biggest challenges individuals face.</strong></p> <p>As in just about every industry, the companies that need data the most aren't always the ones that collect it. In some cases, valuable data is generated and owned by third parties; in others, companies need tools and technologies offered by third parties to collect data that they have the potential to generate.</p><p><a href="https://econsultancy.com/blog/69867-how-healthcare-companies-are-getting-creative-to-acquire-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69865 2018-03-14T11:30:00+00:00 2018-03-14T11:30:00+00:00 What is 'dark martech' and what challenges does it present? Nikki Gilliland <p><strong>An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.</strong></p> <p>While many organisations might choose to go down this route, there are big challenges to consider. </p><p><a href="https://econsultancy.com/blog/69865-what-is-dark-martech-and-what-challenges-does-it-present/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69866 2018-03-14T09:30:00+00:00 2018-03-14T09:30:00+00:00 How UX makes Cookpad's app the best antidote to Instagram for foodies Nikki Gilliland <p><strong>Recipe sharing has come a long way from hand-me-down cookbooks. Now, you can find out how to make anything from roast beef to ramen with just a quick search online.</strong></p> <p>CookPad, Japan’s largest recipe-sharing network, now has global headquarters here in the UK in Bristol (where they are <a href="https://www.indeed.co.uk/jobs?q=%22cookpad%22&amp;l=Bristol&amp;radius=25">rapidly growing a data science team</a> to further augment their app and service). With 60 million monthly unique users in Japan and 40 million global users per month – its hungry user-base is rapidly growing. </p><p><a href="https://econsultancy.com/blog/69866-how-ux-makes-cookpad-s-app-the-best-antidote-to-instagram-for-foodies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69868 2018-03-13T13:30:00+00:00 2018-03-13T13:30:00+00:00 Why your headlines are worth almost all your content marketing efforts (and how to improve them) James Carson <p><strong>There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. </strong></p> <p>My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. </p><p><a href="https://econsultancy.com/blog/69868-why-your-headlines-are-worth-almost-all-your-content-marketing-efforts-and-how-to-improve-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69860 2018-03-13T11:02:33+00:00 2018-03-13T11:02:33+00:00 Start Me Up! Metrical – reducing cart abandonment with predictive analytics Ben Davis <p><strong>In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of <a href="https://metric.al/">Metrical</a>, a cart abandonment solution built on predictive analytics.</strong></p> <p>We caught up with Zabe Agha, the Founder &amp; CEO, to ask a few questions.</p> <p><a href="https://econsultancy.com/blog/69860-start-me-up-metrical-reducing-cart-abandonment-with-predictive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69858 2018-03-13T09:07:50+00:00 2018-03-13T09:07:50+00:00 A UX review of Etsy, the most user-friendly mobile website according to Google Nikki Gilliland <p><strong>Any retailer that doesn’t have a mobile-friendly website doesn’t just risk losing out on sales. A poor mobile experience can lead to basket abandonment, or worse - a lost customer for life.</strong> </p> <p>This is because shopping on mobile is now second nature for most people. According to Adobe, <a href="https://www.essentialretail.com/features/retailers-mobile-friendly/" target="_blank">61% of visits</a> to retail sites now stem from mobile devices, while 70% of purchases are predicted to be made on mobile over desktop by the end of the year.</p><p><a href="https://econsultancy.com/blog/69858-a-ux-review-of-etsy-the-most-user-friendly-mobile-website-according-to-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69864 2018-03-12T15:30:00+00:00 2018-03-12T15:30:00+00:00 The best APAC digital marketing stats from the last month Ben Davis <p><strong>We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018.</strong></p> <p>Plenty to get your teeth stuck into here, as well as in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69864-the-best-apac-digital-marketing-stats-from-the-last-month/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69855 2018-03-12T13:30:00+00:00 2018-03-12T13:30:00+00:00 Employer-sponsored healthcare initiatives will create new opportunities for pharmas & medical device companies Patricio Robles <p><strong>Last month, Amazon, Berkshire Hathaway and JPMorgan Chase <a href="https://econsultancy.com/blog/69761-three-huge-employers-are-going-to-try-to-disrupt-healthcare">announced</a> they were teaming up to launch a venture aimed at providing better, more cost-effective healthcare to their employees.</strong></p> <p>And then last week, it was reported that Apple is launching AC Wellness, “an independent medical practice dedicated to delivering compassionate, effective healthcare to the Apple employee population.”</p><p><a href="https://econsultancy.com/blog/69855-employer-sponsored-healthcare-initiatives-will-create-new-opportunities-for-pharmas-medical-device-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69859 2018-03-12T11:00:00+00:00 2018-03-12T11:00:00+00:00 How Now TV is mastering multichannel customer experience Matthew Davis <p><strong>In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.</strong></p> <p>Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).</p><p><a href="https://econsultancy.com/blog/69859-how-now-tv-is-mastering-multichannel-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69692 2018-03-12T09:45:00+00:00 2018-03-12T09:45:00+00:00 A day in the life of... Head of Client Services at an ecommerce agency Ben Davis <p><strong>This week's interview is Head of Client Services at Astound Commerce, Ben Rainbow.</strong></p> <p>Let's find out what his days look like...</p><p><a href="https://econsultancy.com/blog/69692-a-day-in-the-life-of-head-of-client-services-at-an-ecommerce-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69862 2018-03-09T15:00:00+00:00 2018-03-09T15:00:00+00:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Grab a tea, coffee, or a comforting beverage of your choice – it’s time for stats.</strong></p> <p>This week’s roundup includes talk about online sales, search snippets, data privacy and lots more. Be sure to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> too. It’s always jam-packed full of extra info.</p><p><a href="https://econsultancy.com/blog/69862-the-best-digital-marketing-stats-we-ve-seen-this-week-12/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69863 2018-03-09T14:09:00+00:00 2018-03-09T14:09:00+00:00 Why protecting your competitive price position is critical to profitable growth Min-Jee Hwang <p><strong>Do you know where your pricing stands relative to your top competitors?</strong></p> <p>Keeping an eye on how you compare across your most important categories or brands is critical to getting a bird's eye view of the market and capitalizing on where you have pricing power.</p><p><a href="https://econsultancy.com/blog/69863-why-protecting-your-competitive-price-position-is-critical-to-profitable-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69861 2018-03-09T12:02:00+00:00 2018-03-09T12:02:00+00:00 Are you underestimating prototyping for digital services? Paul Boag <p><strong>Prototyping has become an indispensable tool for those designing digital services, but it has broader business benefits too.</strong></p> <p>Mention the term prototyping, and most people think of engineers or designers. Rarely do they see prototyping as a business tool.</p><p><a href="https://econsultancy.com/blog/69861-are-you-underestimating-prototyping-for-digital-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69843 2018-03-09T10:03:14+00:00 2018-03-09T10:03:14+00:00 Econsultancy is looking for a Deputy Editor Ben Davis <p><strong>If you can't work it out from the stock image below, we're looking for a Deputy Editor to join our London content team and work alongside writers, researchers, designers and community managers.</strong></p> <p>The perks are pretty awesome – Fitzrovia/Soho offices, lots of interviews, events and time to explore your own interests within the sprawling marketing, ecommerce tech and digital industries.</p><p><a href="https://econsultancy.com/blog/69843-econsultancy-is-looking-for-a-deputy-editor/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69857 2018-03-09T09:40:16+00:00 2018-03-09T09:40:16+00:00 The GDPR may be good for inbound marketers, but it's no excuse for crap content Maximilian Tatton-Brown <p><strong>A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).</strong></p> <p>This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.</p><p><a href="https://econsultancy.com/blog/69857-the-gdpr-may-be-good-for-inbound-marketers-but-it-s-no-excuse-for-crap-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69852 2018-03-08T13:15:27+00:00 2018-03-08T13:15:27+00:00 Will digital phenotyping ever be applied to pharma marketing? Patricio Robles <p><strong>The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.</strong></p> <p>For example, it's now reasonable to talk about <a href="https://econsultancy.com/blog/69826-could-a-pharma-company-shun-sales-reps-and-be-successful">the possibility of a pharma company shunning sales reps entirely</a> and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.</p><p><a href="https://econsultancy.com/blog/69852-will-digital-phenotyping-ever-be-applied-to-pharma-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69854 2018-03-08T12:30:00+00:00 2018-03-08T12:30:00+00:00 How to choose a B2B PR agency Matthew Davis <p><strong>There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.</strong></p> <p>So how do you pick a PR?</p><p><a href="https://econsultancy.com/blog/69854-how-to-choose-a-b2b-pr-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69853 2018-03-08T10:12:29+00:00 2018-03-08T10:12:29+00:00 Four examples of ‘hard luxury’ brands embracing ecommerce Nikki Gilliland <p><strong>Ecommerce is now a big focus for luxury brands. </strong></p> <p>According to Bain, these efforts are paying off. The global luxury market <a href="http://www.bain.com/publications/articles/luxury-goods-worldwide-market-study-fall-winter-2017.aspx" target="_blank">grew by 5%</a> to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%.</p><p><a href="https://econsultancy.com/blog/69853-four-examples-of-hard-luxury-brands-embracing-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69856 2018-03-08T09:18:00+00:00 2018-03-08T09:18:00+00:00 Overcoming bias in the SEO & PR industries Lexi Mills <p><strong>I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.</strong></p> <p>SEO was/is a male dominated sector; <a href="https://moz.com/blog/2015-online-marketing-industry-survey">70% of employees are men</a>. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.</p><p><a href="https://econsultancy.com/blog/69856-overcoming-bias-in-the-seo-pr-industries/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69851 2018-03-07T14:52:05+00:00 2018-03-07T14:52:05+00:00 Amazon is looking to partner with a bank to offer checking accounts Patricio Robles <p><strong>Is there any industry that Amazon isn't looking to enter?</strong></p> <p>On Monday, the Wall Street Journal <a href="https://www.wsj.com/articles/are-you-ready-for-an-amazon-branded-checking-account-1520251200">reported</a> that the online retail giant is in talks with a number of large banks, including JPMorgan Chase, about launching a checking account product that would be offered to Amazon customers.</p><p><a href="https://econsultancy.com/blog/69851-amazon-is-looking-to-partner-with-a-bank-to-offer-checking-accounts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69847 2018-03-07T10:35:11+00:00 2018-03-07T10:35:11+00:00 15 marvellous microcopy examples (and how they improve UX) Nikki Gilliland <p><strong>The devil is in the detail, or so they say.</strong></p> <p>When it comes to creating a great user experience, this certainly seems to be the case. From slick pop-ups to real-time social proof – there are many features that can help <a href="https://www.econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow" target="_blank">create user flow</a>.</p><p><a href="https://econsultancy.com/blog/69847-15-marvellous-microcopy-examples-and-how-they-improve-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69850 2018-03-07T09:48:11+00:00 2018-03-07T09:48:11+00:00 How can marketers avoid controversial campaigns? Alex Jones <p><strong>In these polarising times we live in, controversy never seems to be too far away. From day-to-day politics to the world of sport, it appears we have an attraction to things that cause a bit of a stir.</strong></p> <p>Often, these controversial topics can be a marketer’s best friend acting as <a href="https://www.zazzlemedia.co.uk/blog/linkbait-campaign-process/">link bait</a>. After all, if you’re trying to get people talking about your brand, you need to give them something to talk about.</p><p><a href="https://econsultancy.com/blog/69850-how-can-marketers-avoid-controversial-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69844 2018-03-06T13:50:00+00:00 2018-03-06T13:50:00+00:00 Why Nike's refreshed product pages improve CX (& beat Adidas) Ben Davis <p><strong>Nike has recently refreshed its product pages on its ecommerce store.</strong></p> <p>There are some key changes which are worth a look...</p><p><a href="https://econsultancy.com/blog/69844-why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69846 2018-03-06T11:30:00+00:00 2018-03-06T11:30:00+00:00 Celebrity chefs and their Instagram strategies – More than just food porn? Nikki Gilliland <p><strong>Social media is a treasure trove of inspiration for foodies. From amateur cooks to Michelin-star chefs – visual platforms have also changed the way professionals are able to promote and share their talents with the world.</strong></p> <p>So, how exactly do the best chefs harness the power of Instagram? Here’s a run-down of some of the most high-profile chef channels and what they achieve. </p><p><a href="https://econsultancy.com/blog/69846-celebrity-chefs-and-their-instagram-strategies-more-than-just-food-porn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69845 2018-03-06T09:56:49+00:00 2018-03-06T09:56:49+00:00 The five biggest words in advertising right now Dale Lovell <p><strong>I was lucky enough to get to attend the IAB Leadership Summit at Sopwell House, St Albans a few weeks ago. As the name implies it’s a senior level summit of industry bigwigs from brands, agencies, publishers and technology sectors.</strong></p><p><a href="https://econsultancy.com/blog/69845-the-five-biggest-words-in-advertising-right-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69840 2018-03-05T15:29:00+00:00 2018-03-05T15:29:00+00:00 Facebook quietly rolls out new ad placements as Power Editor merges with Ads Manager Depesh Mandalia <p><strong>If you've been closely involved with Facebook ads you'll know that Facebook made <a href="https://www.facebook.com/business/news/introducing-the-updated-ads-manager">an announcement </a>to merge Power Editor and Ads Manager for all advertisers in 2018.</strong></p> <p>The time has now come. But Facebook also sneaked in a massive update, too.</p><p><a href="https://econsultancy.com/blog/69840-facebook-quietly-rolls-out-new-ad-placements-as-power-editor-merges-with-ads-manager/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>