tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2018-06-21T15:49:40+01:00 tag:econsultancy.com,2008:BlogPost/70113 2018-06-21T15:49:40+01:00 2018-06-21T15:49:40+01:00 Four trends driving conversion rate optimisation (CRO) Jeff Rajeck <p><strong>Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.</strong></p><p><a href="https://econsultancy.com/blog/70113-four-trends-driving-conversion-rate-optimisation-cro/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70111 2018-06-21T13:06:00+01:00 2018-06-21T13:06:00+01:00 First we defined modern marketing, now we can train you in it Ashley Friedlein <p><strong>If you’re interested in what marketing is today, you may have already seen our Modern Marketing Model (M3).</strong></p><p><a href="https://econsultancy.com/blog/70111-first-we-defined-modern-marketing-now-we-can-train-you-in-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70109 2018-06-21T09:46:17+01:00 2018-06-21T09:46:17+01:00 A day in the life of... Director of Marketing & Strategy at Cognifide Ben Davis <p><strong>Let's chat to Kieron McCann from Cognifide, a WPP marketing technology consultancy.</strong></p> <p>What's it like to tackle client strategy and work in the fast-paced agency world?</p><p><a href="https://econsultancy.com/blog/70109-a-day-in-the-life-of-director-of-marketing-strategy-at-cognifide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70108 2018-06-21T09:12:00+01:00 2018-06-21T09:12:00+01:00 Five social media lessons marketers can learn from Love Island Nikki Gilliland <p><strong>Whether you love it or hate it, there’s no denying that Love Island is a smash hit success. </strong></p> <p>With a record-breaking number of viewers tuning in to this year’s opener, and a whole host of celebs confessing their addiction on social media – the show has generated the type of buzz than most brands dream of.  </p><p><a href="https://econsultancy.com/blog/70108-five-social-media-lessons-marketers-can-learn-from-love-island/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70037 2018-06-20T15:29:00+01:00 2018-06-20T15:29:00+01:00 Six basics of planning a paid social campaign Sean Cole <p dir="ltr"><strong>With GlobalWebIndex reporting that 93% of internet users have at least one social media account, therein lays a huge opportunity for marketers to target their audiences.</strong></p> <p dir="ltr">Advertising on social media is, of course, now widely utilised. With Econsultancy recently refreshing its <a href="https://www.econsultancy.com/reports/paid-social-media-advertising">Paid Social Media Advertising Best Practice Guide</a>, let's look at six specific areas for beginners to consider when designing a paid social campaign.</p><p><a href="https://econsultancy.com/blog/70037-six-basics-of-planning-a-paid-social-campaign/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70106 2018-06-20T14:24:00+01:00 2018-06-20T14:24:00+01:00 We tried Alexa as a project management tool. This is what happened. Jenny Bernarde <p><strong>Home assistants are becoming increasingly popular. Amazon’s Alexa device was the <a href="http://uk.businessinsider.com/amazon-alexa-top-ios-android-app-christmas-day-echo-sales-2017-12">top selling gift</a> last Christmas.</strong></p> <p>While she might still be seen as a <a href="https://www.techadvisor.co.uk/how-to/digital-home/funny-things-ask-alexa-3649019/">novelty</a> by some, there are those who can see the <a href="https://www.techradar.com/news/alexaphone-what-does-the-future-hold">potential of Alexa</a> and how, perhaps in 30 years’ time, we won’t remember a time without her.</p> <p>TV adverts show Alexa taking control of everyday tasks, controlling a <a href="https://www.irobot.com/For-the-Home/Vacuuming/Roomba.aspx">smart vacuum</a>, calling relatives and making purchases. But how does Alexa fare in the workplace, and can we trust her to manage our projects?</p><p><a href="https://econsultancy.com/blog/70106-we-tried-alexa-as-a-project-management-tool-this-is-what-happened/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70104 2018-06-20T12:23:55+01:00 2018-06-20T12:23:55+01:00 What marketers can learn from the resurgence of vinyl Dr Geraint Evans <p><strong>The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials -  it’s the new normal, and therefore true brand innovation needs to come elsewhere.</strong></p> <p>While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.</p><p><a href="https://econsultancy.com/blog/70104-what-marketers-can-learn-from-the-resurgence-of-vinyl/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70105 2018-06-20T10:10:00+01:00 2018-06-20T10:10:00+01:00 Five benefits of using gamification in email marketing (with examples) Nikki Gilliland <p><strong>When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. </strong></p> <p>Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. </p><p><a href="https://econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70096 2018-06-19T15:50:00+01:00 2018-06-19T15:50:00+01:00 Four reasons marketers should build a business case for training Sean Cole <p><strong>According to Econsultancy's <a href="https://www.econsultancy.com/reports/how-marketers-learn">How Marketers Learn report</a>, over half (55%) of marketers haven’t completed a marketing related qualification or training programme.</strong></p> <p>This is a relatively big proportion, considering the noise about personal and professional development in the workplace.</p><p><a href="https://econsultancy.com/blog/70096-four-reasons-marketers-should-build-a-business-case-for-training/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70101 2018-06-19T13:52:15+01:00 2018-06-19T13:52:15+01:00 Lego to BMW: How brands have used co-creation to earn consumer trust Nikki Gilliland <p><strong>Trust and transparency are key components of brand success. However, in an era of fake news and fractured consumer behaviour, cynicism towards brands seems more intense than ever before. </strong></p> <p>So, what can companies do in response?</p><p><a href="https://econsultancy.com/blog/70101-lego-to-bmw-how-brands-have-used-co-creation-to-earn-consumer-trust/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70103 2018-06-19T11:33:28+01:00 2018-06-19T11:33:28+01:00 How product-led digital advertising is evolving Oren Stern <p><strong>Last year for the first time <a href="https://www.adweek.com/digital/digital-advertising-revenue-grew-21-and-surpassed-tv-ad-spend-last-year/">data</a> for the US indicated that ad spend on digital surpassed that on TV. </strong></p> <p>There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.</p><p><a href="https://econsultancy.com/blog/70103-how-product-led-digital-advertising-is-evolving/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70102 2018-06-19T09:44:02+01:00 2018-06-19T09:44:02+01:00 Unilever gets serious about influencer fraud Patricio Robles <p><strong>For years, brands have continued to up their spend on influencer marketing despite risks such as <a href="https://econsultancy.com/blog/69697-is-the-influencer-marketing-bubble-set-to-burst">fraud</a> and <a href="https://econsultancy.com/blog/69709-will-influencer-marketing-take-a-hit-after-the-logan-paul-firestorm">scandal</a> and, arguably, they have had good reason to do so.</strong></p> <p>After all, consumers, particularly young consumers, are often most easily reached via social media, where they've embraced and made stars of a new generation of celebrities.</p><p><a href="https://econsultancy.com/blog/70102-unilever-gets-serious-about-influencer-fraud/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70095 2018-06-18T15:12:00+01:00 2018-06-18T15:12:00+01:00 Frontline contact with the consumer is still the foundation of good marketing Christopher Harris <p><strong>Today’s marketer has ever more choices to make, detail to master and technical skills to be on top of, in terms of how they execute their plans.</strong></p> <p>From the the myriad of clever ways in which you can use use the internet to conduct fast, large-scale quantitative customer research and then sophisticated analytical techniques to cut up the data, through the micro-targeting of online campaigns, to the demand for instant measurement of results, the complexity is mind-boggling.</p> <p>It’s a far cry from my start in marketing in the early 1990s at a pre-internet P&amp;G.</p><p><a href="https://econsultancy.com/blog/70095-frontline-contact-with-the-consumer-is-still-the-foundation-of-good-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70100 2018-06-18T14:29:27+01:00 2018-06-18T14:29:27+01:00 Venmo doubles down on mobile: Is it a smart move? Patricio Robles <p><strong>Popular P2P payments service Venmo, which is owned by PayPal, handled over $12bn in payments in the first quarter of 2018, but going forward, its users will have one less option when they go to send money to a friend.</strong></p><p><a href="https://econsultancy.com/blog/70100-venmo-doubles-down-on-mobile-is-it-a-smart-move/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70099 2018-06-18T11:37:02+01:00 2018-06-18T11:37:02+01:00 A day in the life of... head of ecommerce at a fine art retailer Ben Davis <p><strong>Matt Lamb is head of ecommerce for Castle Galleries.</strong></p> <p>Is it all wine and canapés, just another ecommerce job, or somewhere in between? Here's Matt to tell us more...</p><p><a href="https://econsultancy.com/blog/70099-a-day-in-the-life-of-head-of-ecommerce-at-a-fine-art-retailer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70097 2018-06-18T10:54:29+01:00 2018-06-18T10:54:29+01:00 Financial services companies tap personalisation & CX in 2018 [stats] Rebecca Sentance <p><strong>The financial services sector in 2018 is more competitive than it has ever been before.</strong></p> <p>From innovative <a href="https://econsultancy.com/blog/68981-could-established-financial-services-firms-lose-a-quarter-of-their-revenue-to-fintechs">fintech companies</a> revolutionising the way that banking and payments are carried out, to Amazon and Facebook foraying into financial services, the pressure is on for traditional financial institutions to be more agile, more modern, and provide a better service in order to stay in the game.</p><p><a href="https://econsultancy.com/blog/70097-financial-services-companies-tap-personalisation-cx-in-2018-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70098 2018-06-15T15:09:22+01:00 2018-06-15T15:09:22+01:00 The best digital marketing stats we've seen this week Ben Davis <p><strong>There's a whiff of AI and automation in this week's digital stats roundup, as well as a bit of World Cup crowbarred in.</strong></p> <p>Of course, there's more available in Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/70098-the-best-digital-marketing-stats-we-ve-seen-this-week-26/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70069 2018-06-15T12:46:00+01:00 2018-06-15T12:46:00+01:00 A day in the life of... an Econsultancy trainer & consultant Sean Cole <p><strong>Michelle Goodall is a social media and digtial marketing consultant, as well as esteemed Econsultancy trainer for our <a href="https://econsultancy.com/training/courses/topics/social/">social media courses</a> and our <a href="https://econsultancy.com/training/fast-track/">Fast Track Digital Marketing</a> course.</strong></p> <p>This is a day in her life...</p><p><a href="https://econsultancy.com/blog/70069-a-day-in-the-life-of-an-econsultancy-trainer-consultant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70073 2018-06-15T12:05:00+01:00 2018-06-15T12:05:00+01:00 What is a customer data platform? How is it different from a DMP or CRM? Jordie van Rijn <p><strong>Modern marketing relies on data, we can all agree.</strong></p> <p>So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. </p><p><a href="https://econsultancy.com/blog/70073-what-is-a-customer-data-platform-how-is-it-different-from-a-dmp-or-crm/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70092 2018-06-15T08:05:00+01:00 2018-06-15T08:05:00+01:00 How can struggling high street retailers step up their online strategies? Rebecca Sentance <p><strong>News headlines in 2018 have been full of woe for UK high street retailers.</strong></p> <p>A few days ago, House of Fraser became the latest high street name to seek a Company Voluntary Arrangement (CVA), a type of insolvency process which will see 31 of its stores closed and some 6,000 jobs cut in a bid to save the struggling business.</p><p><a href="https://econsultancy.com/blog/70092-how-can-struggling-high-street-retailers-step-up-their-online-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70053 2018-06-14T14:00:00+01:00 2018-06-14T14:00:00+01:00 Beyond 'contact us': Six website features hotels can use to increase engagement & bookings Tom Dibble <p><strong>Every hotel website has a 'contact us' page, a page where people can find the most basic details.</strong></p> <p>Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.</p> <p><a href="https://econsultancy.com/blog/70053-beyond-contact-us-six-website-features-hotels-can-use-to-increase-engagement-bookings/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70093 2018-06-14T11:00:00+01:00 2018-06-14T11:00:00+01:00 Blockchain: Three ways to enhance the social media ecosystem Nicole Sprenger <p><strong>As if augmented reality and machine-learning strategies aren’t enough to plan for, in walks blockchain.</strong></p> <p>We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how this technology can change the world of social media – where centralized channels and user-produced content consumed by platforms is the norm. </p><p><a href="https://econsultancy.com/blog/70093-blockchain-three-ways-to-enhance-the-social-media-ecosystem/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70094 2018-06-14T09:00:00+01:00 2018-06-14T09:00:00+01:00 LinkedIn is the hottest B2C social media platform in town (yes, I said B2C) Dr Geraint Evans <p><strong>It was just your average Saturday afternoon with a young child.</strong></p> <p>You’ve done the ‘I can’t believe it’s only 12.23’ time check on your watch. You’ve done at least one class, one park visit, some dishes and maybe, just maybe are thinking about pouring a ‘it’s the weekend’ glass of wine (other drinks are available). You are also maybe sitting surfing on your phone, and you might happen to open up LinkedIn.. and if you do, you might be in for a big surprise.</p><p><a href="https://econsultancy.com/blog/70094-linkedin-is-the-hottest-b2c-social-media-platform-in-town-yes-i-said-b2c/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70089 2018-06-13T15:37:00+01:00 2018-06-13T15:37:00+01:00 The digital transformation of Accent Group: A retail case study (part 3) Jeff Rajeck <p><strong>Accent Group, which operates 445 stores across nine different retail brands in Australia has recent and wide-ranging experience of digital transformation. </strong></p> <p>Mark Teperson, Chief Digital Officer of Accent Group shared many details of their journey in a recent interview with Econsultancy and revealed the challenges the group encountered along the way.</p><p><a href="https://econsultancy.com/blog/70089-the-digital-transformation-of-accent-group-a-retail-case-study-part-3/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70090 2018-06-13T14:42:00+01:00 2018-06-13T14:42:00+01:00 How the World Cup can surprisingly help us understand attribution James Cristal <p><strong>With the World Cup now in full swing what better topic to discuss than digital attribution.</strong></p> <p>If you think there is no link between the World Cup and attribution you’d be entirely wrong.</p><p><a href="https://econsultancy.com/blog/70090-how-the-world-cup-can-surprisingly-help-us-understand-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70086 2018-06-13T12:16:39+01:00 2018-06-13T12:16:39+01:00 What’s behind the success of China’s social commerce app Pinduoduo? Rebecca Sentance <p><strong>For most of us in the marketing and technology industries, the term ‘social commerce’ is a byword for ‘<a href="https://econsultancy.com/blog/69041-social-commerce-why-basic-bots-and-buy-buttons-are-not-enough">a bit of a flop</a>’.</strong></p> <p>The initial dreams of a perfect harmony between social networks and ecommerce have gradually faded into a reality of <a href="https://econsultancy.com/blog/67887-twitter-ditches-its-buy-button-puts-focus-on-retargeting">unsuccessful Buy buttons</a> and niche communities that failed to catch on, and with the exception of some recent positive press in <a href="https://econsultancy.com/blog/70071-the-future-of-ecommerce-according-to-mary-meeker/">Mary Meeker’s Internet Trends Report</a> for 2018, that doesn't show much sign of changing.</p><p><a href="https://econsultancy.com/blog/70086-what-s-behind-the-success-of-china-s-social-commerce-app-pinduoduo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70091 2018-06-13T09:59:13+01:00 2018-06-13T09:59:13+01:00 A day in the life of... an executive creative director Ben Davis <p><strong>Shnoosee Bailey is the executive creative director at behavioural communications agency, HeyHuman.</strong></p> <p>This is a day in her life...</p><p><a href="https://econsultancy.com/blog/70091-a-day-in-the-life-of-an-executive-creative-director/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70088 2018-06-12T14:29:00+01:00 2018-06-12T14:29:00+01:00 The digital transformation of Accent Group: A retail case study (part 2) Jeff Rajeck <p><strong>In <a href="https://econsultancy.com/blog/70087-the-digital-transformation-of-accent-group-a-retail-case-study-part-1/">part one of this case study</a>, Mark Teperson, Chief Digital Officer of Accent Group spoke about the company's digital transformation journey and some of the characteristics of a successful transformation.</strong></p> <p>In part two, we discuss the motivations for digital transformation, some of the challenges the company faced and how to measure success.</p><p><a href="https://econsultancy.com/blog/70088-the-digital-transformation-of-accent-group-a-retail-case-study-part-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70079 2018-06-12T11:45:00+01:00 2018-06-12T11:45:00+01:00 How beauty brands have evolved their influencer marketing Nikki Gilliland <p><strong>The beauty industry had adopted influencer marketing more fervently than any other industry. </strong></p> <p>With big budgets and a less tangible product than, say, fashion or homeware – influencers (or digital talent) can bring products to life, and help to create a link between social media and ecommerce.</p><p><a href="https://econsultancy.com/blog/70079-how-beauty-brands-have-evolved-their-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70084 2018-06-12T09:32:09+01:00 2018-06-12T09:32:09+01:00 Considering colour blindness in UX design (with five examples) Lizzy Hillier <p><strong>Despite it affecting approximately one in 12 men and one in 200 women, colour blindness is often disregarded when designing for optimum user experience and accessibility.</strong> </p><p><a href="https://econsultancy.com/blog/70084-considering-colour-blindness-in-ux-design-with-five-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70076 2018-06-12T08:17:03+01:00 2018-06-12T08:17:03+01:00 What happened to social communities? Do brands and businesses still care? Michelle Goodall <p><strong>Do brands and businesses really care about creating communities in social media?</strong></p> <p>I posed this purposefully provocative question to our contributing social media experts from client, vendor and agency side whilst compiling the newly-updated Econsultancy social media report bundle.<br></p><p><a href="https://econsultancy.com/blog/70076-what-happened-to-social-communities-do-brands-and-businesses-still-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70087 2018-06-11T15:00:00+01:00 2018-06-11T15:00:00+01:00 The digital transformation of Accent Group: A retail case study (part 1) Jeff Rajeck <p><strong>In a recent Econsultancy report, <a href="https://econsultancy.com/reports/digital-transformation-in-the-retail-sector">Digital Transformation in the Retail Sector</a>, most retailers indicated that they were well on their way toward achieving key goals of digital transformation.</strong></p> <p>More than half of the respondents stated that they were at least working on a 'single customer view' (59%) and 'customer journey analysis' (56%).</p><p><a href="https://econsultancy.com/blog/70087-the-digital-transformation-of-accent-group-a-retail-case-study-part-1/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70074 2018-06-11T12:02:00+01:00 2018-06-11T12:02:00+01:00 The potential of AI therapy bots in mental health care Nikki Gilliland <p><strong>Artificial intelligence is having a marked impact on the pharma and healthcare industries. From streamlining paperwork to scanning X-Rays – it is slowly transforming the way people are diagnosed and treated.</strong></p> <p>One area within the industry that has potential to be disrupted by AI is mental health care, specifically with the use of chatbots for therapy and general wellbeing.</p><p><a href="https://econsultancy.com/blog/70074-the-potential-of-ai-therapy-bots-in-mental-health-care/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70085 2018-06-11T11:05:08+01:00 2018-06-11T11:05:08+01:00 ‘Created value’: How agencies can increase client retention Ben Potter <p><strong>We’ve all been there. The team have put together the monthly stats report. The numbers are all going in the right direction. In fact, since you started working with the client, results have been fantastic. </strong></p> <p>High fives all round. Head to the pub for much backslapping and a celebratory pint.</p><p><a href="https://econsultancy.com/blog/70085-created-value-how-agencies-can-increase-client-retention/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69906 2018-06-11T10:27:36+01:00 2018-06-11T10:27:36+01:00 A day in the life of... VP Marketing at a video tech company Ben Davis <p><strong>We're visiting Wirewax today, an interactive video platform (which enables shoppable video, amongst other things), to find out what their VP Marketing does with his time.</strong></p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/69906-a-day-in-the-life-of-vp-marketing-at-a-video-tech-company/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70082 2018-06-11T08:28:15+01:00 2018-06-11T08:28:15+01:00 The best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>It’s a rather hefty round-up of stats this week, so do get comfortable.</strong></p> <p>There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> should this leave you wanting more!</p><p><a href="https://econsultancy.com/blog/70082-the-best-digital-marketing-stats-we-ve-seen-this-week-25/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70072 2018-06-08T14:44:24+01:00 2018-06-08T14:44:24+01:00 How brands can use social media polling Nikki Gilliland <p><strong>Twitter polls have been around for a while, but with Facebook Messenger and Instagram more recently adding similar features to their respective platforms – polls are having a bit of a resurgence. </strong></p> <p>This also looks to be due to the rise of teen polling app, Polly, which gained huge popularity on Snapchat last year.</p><p><a href="https://econsultancy.com/blog/70072-how-brands-can-use-social-media-polling/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70083 2018-06-08T11:37:07+01:00 2018-06-08T11:37:07+01:00 19% of retailers cite data-driven marketing as top opportunity in 2018 Nikki Gilliland <p><strong>In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead. </strong></p> <p>This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).</p><p><a href="https://econsultancy.com/blog/70083-19-of-retailers-cite-data-driven-marketing-as-top-opportunity-in-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70047 2018-06-08T09:37:13+01:00 2018-06-08T09:37:13+01:00 10 more examples of welcome emails from retailers Nikki Gilliland <p><strong>As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. </strong></p> <p>A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. </p><p><a href="https://econsultancy.com/blog/70047-10-more-examples-of-welcome-emails-from-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70081 2018-06-07T15:18:00+01:00 2018-06-07T15:18:00+01:00 B2B email creative doesn't have to be all bells and whistles Ben Davis <p><strong>The worlds of B2B and B2C marketing are more alike than they have ever been, from freemium model software such as Dropbox and Slack, to lookalike marketing or retargeting.</strong></p> <p>Sadly that means some B2B email marketers attempt clever, quirky or fun copy (like that more suited to smoothie packaging) and often fail to get their complex message across. One recent example I saw springs to mind – design studio Nucco Brain's GDPR repermissioning email (shown below and taken from our <a href="https://econsultancy.com/blog/69966-gdpr-15-good-bad-examples-of-repermissioning-emails-campaigns/">repermissioning roundup</a>), which flogs an analogy to death.</p><p><a href="https://econsultancy.com/blog/70081-b2b-email-creative-doesn-t-have-to-be-all-bells-and-whistles/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70044 2018-06-07T11:50:00+01:00 2018-06-07T11:50:00+01:00 How can employee advocacy boost brand marketing? Nikki Gilliland <p><strong>When it comes to finding people to promote or champion a brand, companies typically look outwards in search of happy customers. </strong></p> <p>However, this means many could be overlooking a far more valuable internal asset – their own employees.</p><p><a href="https://econsultancy.com/blog/70044-how-can-employee-advocacy-boost-brand-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70080 2018-06-07T09:12:00+01:00 2018-06-07T09:12:00+01:00 What do the latest trends in video mean for marketers? [Stats] Rebecca Sentance <p><strong>If one trend in content publishing and social media has been constant over the past few years, it’s the huge and growing popularity of online video.</strong></p> <p>Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built up a tremendous amount of buzz in the marketing industry for its ability to engage and entertain, with brands increasingly making it a core part of their marketing strategies.</p><p><a href="https://econsultancy.com/blog/70080-what-do-the-latest-trends-in-video-mean-for-marketers-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70070 2018-06-06T15:55:00+01:00 2018-06-06T15:55:00+01:00 The best Asia-Pacific digital marketing stats from May 2018 Ben Davis <p><strong>It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.</strong></p> <p>For more, you can check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy Stats Compendium</a>. Let's get cracking...</p><p><a href="https://econsultancy.com/blog/70070-the-best-asia-pacific-digital-marketing-stats-from-may-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70077 2018-06-06T13:24:00+01:00 2018-06-06T13:24:00+01:00 A day in the life of... VP Global Privacy at a customer data platform Ben Davis <p><strong>We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.</strong></p> <p>Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.</p><p><a href="https://econsultancy.com/blog/70077-a-day-in-the-life-of-vp-global-privacy-at-a-customer-data-platform/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70078 2018-06-06T11:30:33+01:00 2018-06-06T11:30:33+01:00 Entries are open for the Top 100 Digital Agencies 2018 Ben Davis <p><strong>It's that time of year again – <a href="https://econsultancy.com/hello/top-100/">entries are open</a> for Econsultancy's Top 100 Digital Agencies report.</strong></p> <p>If you're not familiar with our annual Top 100, it's a report that's been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine.</p><p><a href="https://econsultancy.com/blog/70078-entries-are-open-for-the-top-100-digital-agencies-2018/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70066 2018-06-06T10:11:06+01:00 2018-06-06T10:11:06+01:00 How fashion & beauty brands can stand out on Instagram Nikki Gilliland <p><strong>Instagram is about more than just style inspiration. </strong></p> <p>Now, it seems more consumers than ever before are buying what they see on the social media channel, as <a href="https://www.retaildive.com/news/study-instagram-influences-almost-75-of-user-purchase-decisions/503336/" target="_blank">72% of survey respondents</a> say they have made fashion, beauty, or style-related purchases directly after spotting something on Instagram. </p><p><a href="https://econsultancy.com/blog/70066-how-fashion-beauty-brands-can-stand-out-on-instagram/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70054 2018-06-06T08:24:00+01:00 2018-06-06T08:24:00+01:00 The value & future of second-party data in the age of GDPR Rebecca Sentance <p><strong>You’ve heard of <a href="https://econsultancy.com/blog/67674-what-are-first-second-and-third-party-data">first- and third-party data</a>, its much more famous siblings. But how much do you know about second-party data?</strong></p> <p>Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.</p><p><a href="https://econsultancy.com/blog/70054-the-value-future-of-second-party-data-in-the-age-of-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70060 2018-06-05T12:02:46+01:00 2018-06-05T12:02:46+01:00 How brands use colour psychology to reinforce their identities Lizzy Hillier <p><strong>A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers.</strong></p> <p>Some brands are so iconic that it is possible to <a href="http://uk.businessinsider.com/brands-signature-colours-2015-9">identify them from just a single pantone colour</a> without an accompanying logo. Others, including Cadbury, Barbie and UPS, have even gone so far as to <a href="http://mentalfloss.com/article/27396/9-trademarked-colors">trademark their defining shades</a>. So why do brands place such importance on colour and what impact does it have on the way consumers perceive them?<br></p><p><a href="https://econsultancy.com/blog/70060-how-brands-use-colour-psychology-to-reinforce-their-identities/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70034 2018-06-05T09:50:16+01:00 2018-06-05T09:50:16+01:00 Five key skills of the modern marketer Stephanie Miller <p><strong>Great marketing is not hard to define:  great marketing <em>matters</em>. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.</strong></p> <p>That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (<em>Source: Econsultancy's <a href="https://econsultancy.com/reports/a-guide-to-customer-experience-management/">Customer Experience Management report</a></em>).<br></p><p><a href="https://econsultancy.com/blog/70034-five-key-skills-of-the-modern-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/70071 2018-06-05T09:00:00+01:00 2018-06-05T09:00:00+01:00 The future of ecommerce according to Mary Meeker Rebecca Sentance <p><strong>Last Wednesday, Mary Meeker presented the 2018 edition of her annual Internet Trends report – one of the most highly-anticipated pieces of research in the digital world.</strong></p> <p>As ever, the 294-slide deck encapsulates the most pressing and hotly-debated topics in the industry, from data and personalisation to on-demand work, retail innovation, and China’s continued status as a world leader in internet markets.</p> <p>In particular, the report’s section on ecommerce paints a fascinating picture of the trends that are likely to define the future of online retail: social media, personalisation, and subscriptions.</p><p><a href="https://econsultancy.com/blog/70071-the-future-of-ecommerce-according-to-mary-meeker/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>