tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-06-23T14:32:00+01:00 tag:econsultancy.com,2008:BlogPost/69198 2017-06-23T14:32:00+01:00 2017-06-23T14:32:00+01:00 The funniest digital stories from the last week Ben Davis <p><strong>It's a cultured roundup of funnies this week, including Venn diagrams, sumo wrestling and Tinder.</strong></p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/69198-the-funniest-digital-stories-from-the-last-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69200 2017-06-23T13:47:33+01:00 2017-06-23T13:47:33+01:00 10 sizzling digital marketing stats from this week Nikki Gilliland <p><strong>What better way to round off this week than with a sizzling set of digital marketing stats? Best enjoyed with an ice-cold beverage, that is, just in case you get <em>too</em> overheated.</strong></p> <p>This one includes news about Netflix, email marketing, social habits, and much more. You can also download the <a href="https://econsultancy.com/search/?locale=uk&amp;q=internet%2Bstatistics">Internet Statistics Compendium</a> for a tonne of extra facts and figures. </p><p><a href="https://econsultancy.com/blog/69200-10-sizzling-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69191 2017-06-23T12:58:09+01:00 2017-06-23T12:58:09+01:00 Five lessons retailers can learn from Wayfair’s Instagram channel Nikki Gilliland <p><strong>Wayfair, the US-based home ecommerce retailer, has enjoyed continuous growth over the past couple of years. It recently announced a 32% increase in direct retail sales year-on-year for Q1 2017. </strong></p> <p>Another significant point of growth for Wayfair has been its presence on social media.</p><p><a href="https://econsultancy.com/blog/69191-five-lessons-retailers-can-learn-from-wayfair-s-instagram-channel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69133 2017-06-23T11:23:31+01:00 2017-06-23T11:23:31+01:00 An email personalisation planning template (with brand examples) Kath Pay <p><strong>There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.</strong></p> <p>It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."</p> <p>In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.</p><p><a href="https://econsultancy.com/blog/69133-an-email-personalisation-planning-template-with-brand-examples/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69197 2017-06-23T09:24:15+01:00 2017-06-23T09:24:15+01:00 “It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement Nicolas Chabot <p><strong>I recently had a fascinating conversation with the CMO for a global multi-brand consumer goods company on the measurement of social media performance and in particular about EMV (Earned Media Value).</strong></p> <p>Here is a fairly accurate transcript of that conversation.</p><p><a href="https://econsultancy.com/blog/69197-it-was-a-great-campaign-it-cost-me-2m-a-discussion-on-emv-and-social-media-measurement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69193 2017-06-22T16:02:26+01:00 2017-06-22T16:02:26+01:00 Using data to improve your mobile conversion: A simple but effective approach Steve Borges <p><strong>Delivering a step-change in mobile revenue isn’t easy, but a clear understanding of your user journey gives you a head start.</strong></p> <p>The key? Break the journey down into meaningful micro-conversions, then benchmark these to prioritise and unlock the biggest opportunities.</p><p><a href="https://econsultancy.com/blog/69193-using-data-to-improve-your-mobile-conversion-a-simple-but-effective-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69164 2017-06-22T14:13:00+01:00 2017-06-22T14:13:00+01:00 Should sales be used to measure the ROI of influencer marketing? James Collins <p><strong>As influencer marketing gets more sophisticated (and expensive), the demand for reliable measurement of ROI is increasing rapidly.</strong></p> <p>Are you measuring the value of your efforts the right way?</p><p><a href="https://econsultancy.com/blog/69164-should-sales-be-used-to-measure-the-roi-of-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69184 2017-06-22T13:59:10+01:00 2017-06-22T13:59:10+01:00 Five successful brands on YouTube: From Adidas to Sarson's vinegar Nikki Gilliland <p><strong>When you think of brands on YouTube, you might automatically think of pre-roll ads or sponsored vlogs. </strong></p> <p>But this is just part of the story. Many big brands now recognise the power of creating an effective video marketing campaign specifically for the platform, with the best examples helping to build brand communities, further engagement across all social channels, and increase sales. </p><p><a href="https://econsultancy.com/blog/69184-five-successful-brands-on-youtube-from-adidas-to-sarson-s-vinegar/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69172 2017-06-22T12:28:00+01:00 2017-06-22T12:28:00+01:00 10 supermarkets with 10 very different email opt-in/opt out strategies Andy Favell <p><strong>In this post we examine the hotchpotch of opt-in and opt-out methods deployed by the leading supermarkets in the UK and globally used to obtain customer consent to add them to their email marketing lists during registration and checkout.</strong></p> <p>As retailers reassess their consent strategy, it would be prudent to examine the methods used by competitors, ideally incorporating customer feedback and testing, to adopt the best approach.</p><p><a href="https://econsultancy.com/blog/69172-10-supermarkets-with-10-very-different-email-opt-in-opt-out-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69189 2017-06-22T10:09:00+01:00 2017-06-22T10:09:00+01:00 A closer look at WWF’s social strategy Nikki Gilliland <p><strong>On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. </strong></p> <p>But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?</p><p><a href="https://econsultancy.com/blog/69189-a-closer-look-at-wwf-s-social-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69185 2017-06-20T15:24:00+01:00 2017-06-20T15:24:00+01:00 Low cost IoT will redefine the consumer purchase path Karl Havard <p><strong>We're on the edge of a new wave of connectivity.</strong></p> <p>One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they serve and interact with their customers. The 'Innovators' are already out there rapidly prototyping, testing, learning and changing their businesses to embrace it.</p><p><a href="https://econsultancy.com/blog/69185-low-cost-iot-will-redefine-the-consumer-purchase-path/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69190 2017-06-20T15:08:00+01:00 2017-06-20T15:08:00+01:00 A complete guide to partnership marketing: Part two James Cristal <p><strong>Welcome to part two of our complete guide to partnership marketing.</strong></p> <p><a href="https://econsultancy.com/blog/69182-a-complete-guide-to-partnership-marketing-part-one/">Part one</a> covered the first five types of partnerships - affiliation, content partnerships, distribution partnerships, charitable partnerships and joint products.</p> <p>In this article, we'll be looking at numbers six through 10, including:</p><p><a href="https://econsultancy.com/blog/69190-a-complete-guide-to-partnership-marketing-part-two/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69182 2017-06-20T14:07:00+01:00 2017-06-20T14:07:00+01:00 A complete guide to partnership marketing: Part one James Cristal <p><strong>Marketing as a subject comprises of everything from digital marketing to out-of-home advertising, including models such as McCarthy’s Marketing Mix and Porter’s Five Forces.</strong></p> <p>All the while the idea of brand collaborations seems to have been lost within these theories and practices. Why is that? Is it because it is simply not a useful marketing technique? </p><p><a href="https://econsultancy.com/blog/69182-a-complete-guide-to-partnership-marketing-part-one/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69186 2017-06-20T11:24:36+01:00 2017-06-20T11:24:36+01:00 Is the Whole Foods acquisition the beginning of Amazon's endgame? Patricio Robles <p><strong>On Friday, Amazon sent shockwaves through the world of retail by announcing its intention to buy upscale grocery chain Whole Foods for $13.7bn.</strong></p> <p>The deal, which came as a surprise to the markets, knocked nearly $40bn off the market caps of other retails. Kroger, Costco, Target, Walgreens and Wal-Mart each saw their stocks drop by more than 4% following the announcement, and their declines accounted for over $23bn of the market cap losses.</p><p><a href="https://econsultancy.com/blog/69186-is-the-whole-foods-acquisition-the-beginning-of-amazon-s-endgame/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69137 2017-06-20T10:28:00+01:00 2017-06-20T10:28:00+01:00 Livestreaming in China: Everything you need to know Ben Davis <p><strong>Livestreaming has been growing rapidly since 2015 in China, thanks to a slew of social apps and better mobile networks.</strong></p> <p>In this article, we'll take a look at:</p> <ul> <li>the stats behind the rise of livestreaming</li> <li>some brand campaigns</li> <li>important ivestreaming platforms</li> <li>Alibaba's investment in the trend</li> </ul><p><a href="https://econsultancy.com/blog/69137-livestreaming-in-china-everything-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69176 2017-06-20T09:45:00+01:00 2017-06-20T09:45:00+01:00 A day in the life of... Head of CRM at Gumtree Ben Davis <p><strong>This week's Day in the Life introduces us to Matt Button, Head of CRM at Gumtree.</strong></p> <p>Matt gives us some sage advice on finding out what it is you want to do with your career (after you've checked the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a> of course).</p><p><a href="https://econsultancy.com/blog/69176-a-day-in-the-life-of-head-of-crm-at-gumtree/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69177 2017-06-16T15:10:25+01:00 2017-06-16T15:10:25+01:00 Change is coming for digital agencies Katie Kelly <p><strong>Rather than a clickbait headline and unfounded predictions, I'm going to make some educated suggestions based on wider market insight about how the digital/advertising industry is likely to change.</strong> </p> <p>So, clichés aside, I’ll cover some of the key trends and market forces behind the changes, and crucially what it will mean for businesses in this industry.</p><p><a href="https://econsultancy.com/blog/69177-change-is-coming-for-digital-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69179 2017-06-16T14:44:19+01:00 2017-06-16T14:44:19+01:00 10 interesting digital marketing stats from this week Ben Davis <p><strong>A real mix of digital marketing stats for you this week, each addressing some major concerns for marketers.</strong></p> <p>Whether it's mobile, your IT department or GDPR, there's at least some solace to be had here. Remember to check out the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> for more.</p><p><a href="https://econsultancy.com/blog/69179-10-interesting-digital-marketing-stats-from-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69178 2017-06-16T11:58:58+01:00 2017-06-16T11:58:58+01:00 Facebook adds value optimization to ad bidding & Lookalike Audiences Patricio Robles <p><strong>By some estimates, upwards of 85 cents of every new dollar spent on digital ads today is going to Google or Facebook.</strong></p> <p>That's not just a result of the fact that both companies have massive audiences, but also a result of the fact that both companies continue to offer marketers more and more options for targeting those audiences.</p><p><a href="https://econsultancy.com/blog/69178-facebook-adds-value-optimization-to-ad-bidding-lookalike-audiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69180 2017-06-16T10:37:00+01:00 2017-06-16T10:37:00+01:00 10 silly digital things we've enjoyed in the last week Ben Davis <p><strong>Here it is, our revised weekly roundup which includes the silliest things in digital.</strong></p> <p>It's a barnstormer this week and not for the fainthearted...</p><p><a href="https://econsultancy.com/blog/69180-10-silly-digital-things-we-ve-enjoyed-in-the-last-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69161 2017-06-16T09:11:52+01:00 2017-06-16T09:11:52+01:00 Micro-influencers: How to find the right fit for your brand Nikki Gilliland <p><strong>The world of influencer marketing has changed considerably over the past couple of years. While early examples were all about using influencers with the biggest audiences – it now seems to be a case of less is more. </strong></p> <p>Many brands are using micro-influencers – people with a smaller number of followers on social media, but who create a much bigger impact. Yet with an endless pool of micro-influencers to choose from - and a much lengthier planning process - how can brands ensure they find the right fit? </p><p><a href="https://econsultancy.com/blog/69161-micro-influencers-how-to-find-the-right-fit-for-your-brand/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69165 2017-06-15T15:30:00+01:00 2017-06-15T15:30:00+01:00 Brand as publisher: Is Anheuser-Busch InBev's investment in beer magazines savvy or risky? Patricio Robles <p><strong>Brands are increasingly getting into the storytelling business, and that means that content has arguably never been more important to them.</strong></p> <p>While this has fuelled the rise of spend in content marketing, some brands are taking their content investments a step further by investing in content-focused websites that serve their markets.</p><p><a href="https://econsultancy.com/blog/69165-brand-as-publisher-is-anheuser-busch-inbev-s-investment-in-beer-magazines-savvy-or-risky/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69153 2017-06-15T13:00:00+01:00 2017-06-15T13:00:00+01:00 How big brands coped with social media crises Nikki Gilliland <p><strong>You can tell a lot about someone by how they cope in a crisis.</strong></p> <p>The same goes for brands. Some rise to the challenge like a champion, coolly brushing off the possibility of any long-term damage to reputation, while others flounder in the face of public outrage – sent with their tail between their legs onto Twitter’s version of the naughty step.</p><p><a href="https://econsultancy.com/blog/69153-how-big-brands-coped-with-social-media-crises/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69131 2017-06-15T11:43:00+01:00 2017-06-15T11:43:00+01:00 How shopping malls are enticing consumers offline Nikki Gilliland <p><strong>I recently listened in on a meeting of Econsultancy’s Digital Advisory Board </strong>– <strong>attended by an invite-only group of C-Suite marketers.</strong></p> <p>As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. </p><p><a href="https://econsultancy.com/blog/69131-how-shopping-malls-are-enticing-consumers-offline/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69171 2017-06-15T10:30:00+01:00 2017-06-15T10:30:00+01:00 10 ingredients for email signup success for retailers Andy Favell <p><strong>Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be tricky.</strong></p> <p>This article will look at the different techniques used by websites – predominantly retailers – to improve signup rates above the magic 2%. And remember, Econsultancy subscribers can download our <a href="https://econsultancy.com/reports/the-fundamentals-of-email-marketing/">Fundamentals of Email Marketing</a> report.</p><p><a href="https://econsultancy.com/blog/69171-10-ingredients-for-email-signup-success-for-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69174 2017-06-15T09:44:00+01:00 2017-06-15T09:44:00+01:00 Four brands pushing the boundaries of content strategy Richard Jones <p><strong>With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.</strong></p> <p>The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.</p><p><a href="https://econsultancy.com/blog/69174-four-brands-pushing-the-boundaries-of-content-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69139 2017-06-13T15:38:00+01:00 2017-06-13T15:38:00+01:00 Will healthy fast-food restaurant Leon succeed in the US? Nikki Gilliland <p><strong>Healthy fast food chain Leon recently announced it is to expand into the US market after receiving a £25m boost in funding.</strong></p> <p>When its first store opened in London’s Carnaby Street in 2004, there was a clear gap in the market for fresh, healthy and over-the-counter food in the UK – so it’s not hard to see why Leon has since enjoyed such growth. It now has nearly 50 restaurants in locations including Brighton and Nottingham. </p><p><a href="https://econsultancy.com/blog/69139-will-healthy-fast-food-restaurant-leon-succeed-in-the-us/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69170 2017-06-13T15:01:02+01:00 2017-06-13T15:01:02+01:00 Survey reveals the most disliked ad formats Patricio Robles <p><strong>In 2004, Neilsen Norman Group (NNG) conducted a survey to determine which ad formats internet users in the U.S. disliked the most.</strong></p> <p>More than a decade later, it decided to revisit its survey and see what has changed given the considerable changes in the digital advertising ecosystem.</p><p><a href="https://econsultancy.com/blog/69170-survey-reveals-the-most-disliked-ad-formats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69160 2017-06-13T13:51:55+01:00 2017-06-13T13:51:55+01:00 Mobile conversion rates: How does your site compare? Steve Borges <p><strong>With conversion on mobile much lower then desktop, improving it is a priority for retailers.</strong></p> <p>How does your mobile conversion measure up?</p><p><a href="https://econsultancy.com/blog/69160-mobile-conversion-rates-how-does-your-site-compare/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69127 2017-06-13T12:39:30+01:00 2017-06-13T12:39:30+01:00 How hotels are upping the fight against online travel agencies Patricio Robles <p><strong>For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship. </strong></p> <p>But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are more aggressively battling the middlemen who generate billions of dollars in revenue for them but eat their margins and commoditize their brands.</p><p><a href="https://econsultancy.com/blog/69127-how-hotels-are-upping-the-fight-against-online-travel-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69159 2017-06-13T10:15:00+01:00 2017-06-13T10:15:00+01:00 How apprenticeships are fuelling Rentokil's digital transformation Ben Davis <p><strong>Over the past few years, there have been many reports of a digital skills shortage.</strong></p> <p>One way of addressing the volatile digital jobs market is to train up some apprentices who can bring the habits of a digital native and the hunger and loyalty of someone new to the world of work.</p><p><a href="https://econsultancy.com/blog/69159-how-apprenticeships-are-fuelling-rentokil-s-digital-transformation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69152 2017-06-13T09:43:00+01:00 2017-06-13T09:43:00+01:00 A day in the life of... Product Director at Klarna Ben Davis <p><strong>Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.</strong></p> <p>We caught up with Product Director Mat Perkins to find out more about his role.</p> <p><em>(If you're after a new role yourself, check out the <a href="https://jobs.econsultancy.com/?cmpid=EconBlog">Econsultancy jobs board</a>)</em></p><p><a href="https://econsultancy.com/blog/69152-a-day-in-the-life-of-product-director-at-klarna/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69141 2017-06-11T23:59:00+01:00 2017-06-11T23:59:00+01:00 Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming? Jeff Rajeck <p><strong>The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.</strong></p> <p>Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.</p><p><a href="https://econsultancy.com/blog/69141-amazon-scales-up-in-asia-pacific-how-can-local-retailers-prevent-showrooming/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69148 2017-06-09T15:42:04+01:00 2017-06-09T15:42:04+01:00 In-house agency versus on-site agency: Weighing the pros and cons Patricio Robles <p><strong>In-house agency or external agency? </strong></p> <p>Increasingly, brands are finding that they have a third option as a growing number of firms are specializing in setting up on-site agencies staffed with outside agency talent but integrated into the culture and operations of the client brands.</p><p><a href="https://econsultancy.com/blog/69148-in-house-agency-versus-on-site-agency-weighing-the-pros-and-cons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69168 2017-06-09T14:29:14+01:00 2017-06-09T14:29:14+01:00 10 inspiring digital marketing stats from this week Nikki Gilliland <p><strong>This week’s stat roundup includes news about advertising, SMEs, online spend, and – shock horror - UK election drama.</strong></p> <p>You’ll find lots more in the <a href="https://econsultancy.com/reports/internet-statistics-compendium/" target="_blank">Internet Statistics Compendium</a>, too.<strong> </strong>Let’s get to it.</p><p><a href="https://econsultancy.com/blog/69168-10-inspiring-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69169 2017-06-09T12:43:00+01:00 2017-06-09T12:43:00+01:00 10 silly digital things we've enjoyed in the last week Ben Davis <p><strong>We're sick of rounding up serious digital news, so we've decided to concentrate on the fun stuff for this weekly digest.</strong></p> <p>Get stuck in...</p><p><a href="https://econsultancy.com/blog/69169-10-silly-digital-things-we-ve-enjoyed-in-the-last-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69142 2017-06-09T10:46:04+01:00 2017-06-09T10:46:04+01:00 Digital transformation in the FSI sector: A customer experience battleground Lynette Saunders <p><strong>The financial services sector is one where established companies are most vulnerable to disruption from customer experience-focused competitors.</strong></p> <p>Customers are demanding the brilliant experiences they see with service providers in other industries and this is putting pressure on companies in the FSI sector to respond. New entrants are coming into the market with services built around a more mobile-friendly interface which focuses on delivering superior customer experiences.</p><p><a href="https://econsultancy.com/blog/69142-digital-transformation-in-the-fsi-sector-a-customer-experience-battleground/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69110 2017-06-09T09:36:00+01:00 2017-06-09T09:36:00+01:00 How behavioural science can alter brand perception and purchase habits Michael Sandstrom <p><strong>For many of us working closely with clients on a day to day basis, receiving a new brief can cause a flurry of activity and excitement.</strong></p> <p>Although many of the briefs we receive are expertly written with deep insight into the business, market and the challenges ahead,<strong> </strong>in other instances a brief doesn’t necessarily specify the root of the problem.</p><p><a href="https://econsultancy.com/blog/69110-how-behavioural-science-can-alter-brand-perception-and-purchase-habits/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69162 2017-06-09T00:01:00+01:00 2017-06-09T00:01:00+01:00 Are there signs of hope for Twitter in Asia-Pacific? Jeff Rajeck <p><strong>Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance.</strong></p> <p>Here are some stats:</p><p><a href="https://econsultancy.com/blog/69162-are-there-signs-of-hope-for-twitter-in-asia-pacific/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69157 2017-06-08T15:28:00+01:00 2017-06-08T15:28:00+01:00 B2B marketers: Share your thoughts on account-based marketing Arliss Coates <p><strong>Econsultancy needs your help! We're undertaking a study into the best practices and pain-points of the account-based approach to customer acquistion and retention, and we'd like your input.</strong></p> <p>Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you'd like answered? Please <a href="http://www.surveygizmo.com/s3/3620403/Interview-Participation-Form">click here</a> to let us know if you're open to a short interview with one of our researchers.</p><p><a href="https://econsultancy.com/blog/69157-b2b-marketers-share-your-thoughts-on-account-based-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69154 2017-06-08T14:00:00+01:00 2017-06-08T14:00:00+01:00 Site search after Google – the clock is ticking to find a replacement Andy Favell <p><strong>Websites big and small are (or should be) re-evaluating their search strategy, as Google turns its back on site search.</strong></p> <p>Both Google Search Appliance (for bigger sites and enterprise search) and Google Site Search (for smaller sites) are now on the way out.</p><p><a href="https://econsultancy.com/blog/69154-site-search-after-google-the-clock-is-ticking-to-find-a-replacement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69146 2017-06-08T11:45:00+01:00 2017-06-08T11:45:00+01:00 Five things we learned from launching a Facebook Messenger chatbot David Moth <p><strong>Back in March we unveiled our very own <a href="https://www.messenger.com/t/Econsultancy">Facebook Messenger chatbot</a>, lovingly created to help promote our forthcoming <a href="http://conferences.marketingweek.com/supercharged">Supercharged event</a> which is all about how AI is impacting marketing.</strong></p> <p>In the intervening months close to 400 people have spoken to our little bot and in general I think it’s coped quite well.</p><p><a href="https://econsultancy.com/blog/69146-five-things-we-learned-from-launching-a-facebook-messenger-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69156 2017-06-08T10:25:00+01:00 2017-06-08T10:25:00+01:00 14 brand PR stunts that successfully created a splash Nikki Gilliland <p><strong>It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube journey.</strong></p> <p>It was a clever PR stunt, and one that resulted in a fair bit of positive chatter on social media.</p><p><a href="https://econsultancy.com/blog/69156-14-brand-pr-stunts-that-successfully-created-a-splash/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69150 2017-06-08T09:45:00+01:00 2017-06-08T09:45:00+01:00 Google Contributor: What you need to know Patricio Robles <p><strong>With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers.</strong></p> <p>Recognizing that <a href="https://econsultancy.com/blog/67076-the-rise-and-rise-of-ad-blockers-stats/">ad blockers are here to stay</a>, Google is trying to make sure it has a seat at the table and can influence the ad blocking ecosystem. For instance, it joined the Coalition for Better Ads last year, and <a href="https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233">just announced</a> it is preparing to build an adblocker into its Chrome browser that will remove ads that don't meet the Coalition's standards.</p><p><a href="https://econsultancy.com/blog/69150-google-contributor-what-you-need-to-know/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69126 2017-06-06T15:45:00+01:00 2017-06-06T15:45:00+01:00 Why did Amazon's online video shopping channel fail? Patricio Robles <p><strong>Last March, Amazon launched <a href="https://econsultancy.com/blog/67627-is-amazon-s-style-code-live-this-generation-s-answer-to-the-tv-shopping-channel/">Style Code Live</a>, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century.</strong></p> <p>But little more than a year later, Amazon apparently decided that Style Code Live was not going to be this generation's answer to TV shopping.</p><p><a href="https://econsultancy.com/blog/69126-why-did-amazon-s-online-video-shopping-channel-fail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69144 2017-06-06T14:10:00+01:00 2017-06-06T14:10:00+01:00 Measuring social media ROI: Case studies & stats that prove it’s possible David Moth <p><strong>This article was inspired by two events that happened recently.</strong></p> <p>Firstly, I was involved in a panel session looking at how marketers can better tie their social media activity back to business goals and prove commercial value. Reading around the topic confirmed to me that social attribution remains a huge problem for a lot of marketers.</p><p><a href="https://econsultancy.com/blog/69144-measuring-social-media-roi-case-studies-stats-that-prove-it-s-possible/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69134 2017-06-06T13:00:00+01:00 2017-06-06T13:00:00+01:00 Amazon Books: What retail can learn from Amazon's new bookstores Patricio Robles <p><strong>Amazon is largely credited with killing the physical bookstore. </strong></p> <p>Its biggest victim, Borders, once the second largest bookstore chain in the U.S., filed for bankruptcy and began closing all of its stores in 2011. Barnes &amp; Noble, the nation's largest bookstore chain, has been downsizing and is expected to continue to do so for the next decade.</p><p><a href="https://econsultancy.com/blog/69134-amazon-books-what-retail-can-learn-from-amazon-s-new-bookstores/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69151 2017-06-06T11:15:00+01:00 2017-06-06T11:15:00+01:00 A day in the life of... senior data scientist at ASOS Ben Davis <p><strong>A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.</strong></p> <p>Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its website and communications.</p><p><a href="https://econsultancy.com/blog/69151-a-day-in-the-life-of-senior-data-scientist-at-asos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69136 2017-06-06T09:57:00+01:00 2017-06-06T09:57:00+01:00 Six emerging retailers with effective strategies Ben Davis <p><strong>I hate powerpoint presentations. But the exception to the rule is always Mary Meeker's annual trends slideshare.</strong></p> <p>This year, <a href="http://www.kpcb.com/internet-trends">Meeker highlights</a> six online retailers as emerging companies with effective strategies. I thought it worthwhile picking them out and adding some more detail.</p><p><a href="https://econsultancy.com/blog/69136-six-emerging-retailers-with-effective-strategies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69149 2017-06-04T23:53:00+01:00 2017-06-04T23:53:00+01:00 Three takeaways for Asia Pacific from Mary Meeker's Internet Trends 2017 report Jeff Rajeck <p><strong>Mary Meeker's <a href="http://www.kpcb.com/internet-trends">Internet Trends report</a> is a highly-anticipated presentation which is now delivered at the annual Code conference.</strong>  </p> <p>In it, the Silicon Valley VC Partner Mary Meeker gives a breathtakingly comprehensive overview of the state of the Internet covering a wide range of topics include online advertising, interactive games, and how digital media is influencing healthcare.</p><p><a href="https://econsultancy.com/blog/69149-three-takeaways-for-asia-pacific-from-mary-meeker-s-internet-trends-2017-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>