tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-08-18T14:21:49+01:00 tag:econsultancy.com,2008:BlogPost/69351 2017-08-18T14:21:49+01:00 2017-08-18T14:21:49+01:00 10 superior digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Welcome to your weekly roundup of stats. </strong></p> <p>It's slightly retail-heavy this week, but don’t worry, there’s lots more good stuff on travel, search and mobile ads to enjoy. Oh, and don't forget there's always our <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>, for the real die-hard digital stats fans out there.</p> <p>Let's hop to it.</p><p><a href="https://econsultancy.com/blog/69351-10-superior-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69350 2017-08-18T12:52:32+01:00 2017-08-18T12:52:32+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>It's been a horrible week.</strong></p> <p>But that doesn't mean we shouldn't round up the most joyous stories in tech. Here's your lot (plenty of gems in this edition)...</p><p><a href="https://econsultancy.com/blog/69350-the-most-joyful-digital-news-stories-from-the-last-week-6/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69348 2017-08-18T11:00:00+01:00 2017-08-18T11:00:00+01:00 Five examples of brands that succeed with word-of-mouth marketing Nikki Gilliland <p><strong>If you have a positive experience with a brand, you might mention it to a friend or family member. </strong></p> <p>With <a href="http://digitalintelligencetoday.com/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/" target="_blank">92% of consumers</a> now trusting a recommendation from friends and family more than any other form of marketing – chances are they might then check it out for themselves.</p><p><a href="https://econsultancy.com/blog/69348-five-examples-of-brands-that-succeed-with-word-of-mouth-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69349 2017-08-18T09:45:00+01:00 2017-08-18T09:45:00+01:00 Why marketers are failing to track 87% of their content shares Kevin Gibbons <p><strong>Although most brands confine their analysis of social sharing to share buttons and email newsletter tracking, our latest experiment shows that 87% of all shares are made through copy-and-paste direct from the address bar.</strong></p> <p>Unfortunately, there hasn’t been an easy way to track this data, until now.</p><p><a href="https://econsultancy.com/blog/69349-why-marketers-are-failing-to-track-87-of-their-content-shares/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69345 2017-08-17T13:00:00+01:00 2017-08-17T13:00:00+01:00 An introduction to customer research (a 3,000-word guide) Nicholas Villani <p><strong>Whether you work in marketing, sales, product or even finance, getting out to speak with your customers is invaluable.</strong></p> <p>Regardless of if you work in a multinational FMCG company, the financial sector, a not-for-profit or a start-up, the customer is the most important stakeholder in every decision your business makes, so talking to a few of them seems like a pretty smart idea.</p><p><a href="https://econsultancy.com/blog/69345-an-introduction-to-customer-research-a-3-000-word-guide/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69338 2017-08-17T10:00:00+01:00 2017-08-17T10:00:00+01:00 Five companies using robots and AI to make a difference Nikki Gilliland <p><strong>We’re constantly hearing about the downsides of artificial intelligence. </strong></p> <p>According to <a href="http://www.pwc.co.uk/services/economics-policy/insights/uk-economic-outlook.html" target="_blank">PwC</a>, 30% of UK jobs are potentially under threat from breakthroughs in AI, while 38% of US jobs have a ‘high risk’ of being entirely wiped out by 2030.</p><p><a href="https://econsultancy.com/blog/69338-five-companies-using-robots-and-ai-to-make-a-difference/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69343 2017-08-16T15:03:00+01:00 2017-08-16T15:03:00+01:00 Are marketers underestimating the fraud threat to influencer marketing? Patricio Robles <p><strong><a href="https://econsultancy.com/blog/69125-despite-losses-of-6-5bn-there-is-some-good-news-in-the-fight-against-ad-fraud">Ad fraud</a> is a multi-billion dollar a year problem and <a href="https://econsultancy.com/blog/68067-is-ad-fraud-the-21st-century-drug-trade">according to one estimate</a>, by 2025, the digital ad market could be the second largest revenue source for organized crime behind drug trafficking.</strong></p> <p>Ad fraud comes in numerous forms. There's <a href="https://econsultancy.com/blog/10448-facebook-advertiser-80-of-our-ad-clicks-may-be-bots">click fraud</a>, for example, which for years has been a thorn in the side of marketers using pay-per-click advertising channels.</p><p><a href="https://econsultancy.com/blog/69343-are-marketers-underestimating-the-fraud-threat-to-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69340 2017-08-16T14:20:00+01:00 2017-08-16T14:20:00+01:00 B2B marketing automation software is underused and symptomatic of the industry Ben Davis <p><strong>Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.</strong></p> <p>This is symptomatic of B2B marketing right now, with lots of great tech available but not enough skills to make the most of it.</p><p><a href="https://econsultancy.com/blog/69340-b2b-marketing-automation-software-is-underused-and-symptomatic-of-the-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69334 2017-08-16T11:03:00+01:00 2017-08-16T11:03:00+01:00 Lessons in brand building from Deliciously Ella Nikki Gilliland <p><strong>There aren’t many people that have created an entire business on the back of a blog, but Ella Mills (aka Deliciously Ella) has done just that.</strong></p> <p>With four books, three London-based delis, and a range of food products – Deliciously Ella is now a fully-fledged brand in its own right.</p><p><a href="https://econsultancy.com/blog/69334-lessons-in-brand-building-from-deliciously-ella/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69342 2017-08-16T10:03:28+01:00 2017-08-16T10:03:28+01:00 Focus on GDPR, but ignore e-Privacy at your peril Tim Roe <p><strong>With so much noise surrounding the General Data Protection Regulation (GDPR), the equally impactful e-Privacy regulation seems to have been forgotten about.</strong></p> <p>It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? </p><p><a href="https://econsultancy.com/blog/69342-focus-on-gdpr-but-ignore-e-privacy-at-your-peril/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69337 2017-08-15T12:11:25+01:00 2017-08-15T12:11:25+01:00 How to get the most out of audience data in programmatic Daniel Gilbert <p><strong>One of the great advantages of programmatic is access to audience data.</strong></p> <p>On top of the first-party data a business might hold, there is an enormous supply of third-party data that can be added to enhance targeting. Despite this, a CIM report this year <a href="https://www.enterprisetimes.co.uk/2017/04/24/irrelevant-marketing-hits-50-of-public/">found</a> that 50% of all marketing is deemed ‘irrelevant’ by the audience it reaches.</p><p><a href="https://econsultancy.com/blog/69337-how-to-get-the-most-out-of-audience-data-in-programmatic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69333 2017-08-15T10:00:00+01:00 2017-08-15T10:00:00+01:00 New Look sees profits fall: What can turn it around? Nikki Gilliland <p><strong>UK fashion chain New Look has seen another fall in profits, announcing a 4.4% drop in sales during the first quarter of 2017. </strong></p> <p>With the recent news that UK retailers have witnessed a general slowdown in spending growth – New Look’s bad fortune could be put down to wider factors like high inflation or dwindling consumer confidence. </p><p><a href="https://econsultancy.com/blog/69333-new-look-sees-profits-fall-what-can-turn-it-around/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69324 2017-08-14T15:05:00+01:00 2017-08-14T15:05:00+01:00 10 companies with a digital culture Ben Davis <p><strong>Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.</strong></p> <p>This was his attempt: "The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture."</p><p><a href="https://econsultancy.com/blog/69324-10-companies-with-a-digital-culture/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69302 2017-08-14T10:59:24+01:00 2017-08-14T10:59:24+01:00 Personalization is nothing without creative empathy Glen Hartman <p><strong>Marketers have the newest technologies at our fingertips that allow us to create and personalize experiences that are truly centered around individuals – a mix of data, artificial intelligence and machine learning capabilities are constantly expanding the experience possibilities.</strong></p> <p>But here’s what we need to be increasingly careful about: This new technology enables a level of <a href="https://www.econsultancy.com/blog/68339-will-marketers-be-automated-out-of-a-job">automated marketing</a> that puts brands at risk of appearing unthoughtful.</p><p><a href="https://econsultancy.com/blog/69302-personalization-is-nothing-without-creative-empathy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69316 2017-08-14T10:00:00+01:00 2017-08-14T10:00:00+01:00 A day in the life of... head of strategy at an integrated agency Ben Davis <p><strong>Charlotte Bunyan is Head of Strategy at integrated agency Collider. What does she do with her day? We're about to find out.</strong></p><p><a href="https://econsultancy.com/blog/69316-a-day-in-the-life-of-head-of-strategy-at-an-integrated-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69329 2017-08-11T15:35:00+01:00 2017-08-11T15:35:00+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>It's that time of the week, when I rush off a roundup of joyous digital stories, before punching my card and strolling off into Soho.</strong></p> <p>This week is a cracker, and it starts with something to soothe you..</p><p><a href="https://econsultancy.com/blog/69329-the-most-joyful-digital-news-stories-from-the-last-week-5/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69331 2017-08-11T14:16:13+01:00 2017-08-11T14:16:13+01:00 10 stupendous digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>Grab yourself a coffee – it’s stats time once again.</strong></p> <p>This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> includes lots more, so why not head on over and give it a look-see?</p><p><a href="https://econsultancy.com/blog/69331-10-stupendous-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69327 2017-08-11T11:05:43+01:00 2017-08-11T11:05:43+01:00 How brands are using empathy to enhance marketing Nikki Gilliland <p><strong>What makes customers buy into a brand? </strong></p> <p>In the past, we might have said heritage or prestige, and perhaps more recently, instant gratification or entertainment. Now, ‘empathy’ seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. </p><p><a href="https://econsultancy.com/blog/69327-how-brands-are-using-empathy-to-enhance-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69326 2017-08-11T09:17:33+01:00 2017-08-11T09:17:33+01:00 Google to start warning sites about bad ad experiences Patricio Robles <p><strong>Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. </strong></p> <p>This March, based on research derived from surveys of 25,000 consumers, which sought to identify the least preferred ad types, the Coalition published an initial draft of Better Ads Standards for desktop and mobile. </p><p><a href="https://econsultancy.com/blog/69326-google-to-start-warning-sites-about-bad-ad-experiences/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69322 2017-08-10T13:00:00+01:00 2017-08-10T13:00:00+01:00 What are customer personas and why are they so important? Nikki Gilliland <p><strong>Brands often use segmentation to help understand and target an audience. This means taking into consideration general details about the average customer, such as their demographic, gender, socio-economic status and so on.</strong></p> <p>What is <em>less</em> common is the practice of creating customer personas. </p><p><a href="https://econsultancy.com/blog/69322-what-are-customer-personas-and-why-are-they-so-important/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69320 2017-08-10T09:44:00+01:00 2017-08-10T09:44:00+01:00 Six superb social media marketing campaigns from the past 12 months Nikki Gilliland <p><strong>This year’s <a href="https://goo.gl/nJMlTI">Festival of Marketing</a> is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise.</strong></p> <p>To get you in the mood, here’s a look back at some of the finest social media marketing campaigns to pop up in the past year – along with a good gander at what they achieved.</p><p><a href="https://econsultancy.com/blog/69320-six-superb-social-media-marketing-campaigns-from-the-past-12-months/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69314 2017-08-09T13:00:00+01:00 2017-08-09T13:00:00+01:00 Eight effective examples of email sign up forms Nikki Gilliland <p><strong>According to <a href="http://enterprisectr.org/making-the-most-of-your-email-marketing-campaign/" target="_blank">research</a>, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week.</strong></p> <p>But while email marketing remains one of the most effective ways to reach and engage with customers, the problem for most brands is still getting people to sign up in the first place.</p><p><a href="https://econsultancy.com/blog/69314-eight-effective-examples-of-email-sign-up-forms/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69295 2017-08-09T11:43:04+01:00 2017-08-09T11:43:04+01:00 As companies embrace Amazon advertising, some SMBs struggle Patricio Robles <p><strong>For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that <a href="https://econsultancy.com/blog/68628-amazon-could-become-an-ad-tech-force-in-2017">could make it a big force in digital advertising as early as this year</a>.</strong></p> <p>Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.</p><p><a href="https://econsultancy.com/blog/69295-as-companies-embrace-amazon-advertising-some-smbs-struggle/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69303 2017-08-09T10:31:04+01:00 2017-08-09T10:31:04+01:00 GDPR for marketers: Five examples of 'Legitimate Interests' Ben Davis <p><strong>You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer.</strong></p> <p>When the GDPR comes into effect on 25 May 2018, marketers in the EU (or serving people in the EU) will need to be better aware of the privacy rights for individuals and the lawful grounds for processing their personal data.</p><p><a href="https://econsultancy.com/blog/69303-gdpr-for-marketers-five-examples-of-legitimate-interests/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69319 2017-08-09T01:00:00+01:00 2017-08-09T01:00:00+01:00 Analytics approaches every marketer should know #4: Prescriptive analytics Jeff Rajeck <p><strong>One of the vast, underexplored opportunities of digital marketing is that, with the right data, marketing performance can be improved automatically in ways which marketers cannot foresee.</strong></p> <p>To make this happen, though, marketers need to use analytics, specifically prescriptive analytics, which we discuss in our fourth and final post in the series.</p><p><a href="https://econsultancy.com/blog/69319-analytics-approaches-every-marketer-should-know-4-prescriptive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69318 2017-08-08T13:00:00+01:00 2017-08-08T13:00:00+01:00 How do we find a solution to the great shopping-cart abandonment problem? Greg Randall <p><strong>When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.</strong></p> <p>This is not enough to tell the true story of how bad the issue is.</p><p><a href="https://econsultancy.com/blog/69318-how-do-we-find-a-solution-to-the-great-shopping-cart-abandonment-problem/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69311 2017-08-08T09:37:00+01:00 2017-08-08T09:37:00+01:00 Six lessons we can learn from the best stationery brands on Instagram Nikki Gilliland <p><strong>Some people like to follow food brands on Instagram, others are interested in fashion. For some reason, I seem to have a slightly unhealthy obsession with stationery.</strong></p> <p>Niche, I know. But it seems I’m not the only one. The hashtag #stationery has over 2 million posts on Instagram, with big brands including Primark and ASOS also jumping on the ‘stationery porn’ bandwagon.</p><p><a href="https://econsultancy.com/blog/69311-six-lessons-we-can-learn-from-the-best-stationery-brands-on-instagram/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69312 2017-08-07T16:40:00+01:00 2017-08-07T16:40:00+01:00 Google's badges for Image Search offer a new reason to use structured data Patricio Robles <p><strong><a href="https://econsultancy.com/blog/68984-how-visual-search-is-helping-ecommerce-brands/">Visual search</a> is on the rise.</strong></p><p><a href="https://econsultancy.com/blog/69312-google-s-badges-for-image-search-offer-a-new-reason-to-use-structured-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69286 2017-08-07T14:30:00+01:00 2017-08-07T14:30:00+01:00 Five innovators of the in-store customer experience Nikki Gilliland <p><strong>If you’ve ever walked into Zara on a hot, sticky day during the summer sales you’ll know exactly what hell on earth feels like. The combination of poor layout, limited changing rooms, and a distinct lack of staff can often make the in-store experience far from enjoyable.</strong></p> <p>Not to single Zara out too much, of course. The fact that I regularly put myself through it shows that the retailer must be doing <em>something</em> right – not to mention the fact that the same experience can be found in plenty of other high street stores. </p><p><a href="https://econsultancy.com/blog/69286-five-innovators-of-the-in-store-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69315 2017-08-07T12:15:00+01:00 2017-08-07T12:15:00+01:00 Love Island 2017: Is this the future of influencer marketing? Dave Trolle <p><strong>If you haven’t caught wind of the show that’s kept the nation gripped over the last seven weeks – with its ‘he said, she said’ drama, witty one liners and collection of beautiful couples who look fresh out of an Essex salon – where have you been hiding?</strong></p><p><a href="https://econsultancy.com/blog/69315-love-island-2017-is-this-the-future-of-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69305 2017-08-07T10:09:27+01:00 2017-08-07T10:09:27+01:00 A day in the life of... Pre-Sales Technical Manager at RedEye Ben Davis <p><strong>Steve McGrath is Presales Technical Manager at RedEye, a martech company that provides customer data platforms, marketing automation and conversion rate optimisation to global ecommerce brands.</strong></p> <p>What does a typical day look like for Steve?</p><p><a href="https://econsultancy.com/blog/69305-a-day-in-the-life-of-pre-sales-technical-manager-at-redeye/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69292 2017-08-06T13:30:00+01:00 2017-08-06T13:30:00+01:00 This online retailer uses AI for product categorisation – here's how Ben Davis <p><strong>Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.</strong></p> <p>I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:</p><p><a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69317 2017-08-04T15:14:55+01:00 2017-08-04T15:14:55+01:00 The most joyful digital news stories from the last week Ben Davis <p><strong>This week's joyful roundup is a little more grumpy than usual.</strong></p> <p>But I'm from the North of England, where grumpy is a synonym for joyful.</p><p><a href="https://econsultancy.com/blog/69317-the-most-joyful-digital-news-stories-from-the-last-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69310 2017-08-04T11:57:14+01:00 2017-08-04T11:57:14+01:00 What is digital transformation? [video] Ashley Friedlein <p><strong>My brother Joe asked to interview me about digital transformation for his '<a href="http://www.browsermedia.co.uk/inbound-marketing-blog/tag/the-digital-brew/">Digital Brew</a>' series. The guests get to choose between tea/coffee or beer. I went with beer. </strong></p><p><a href="https://econsultancy.com/blog/69310-what-is-digital-transformation-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69313 2017-08-04T10:26:00+01:00 2017-08-04T10:26:00+01:00 10 thrilling digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the <a href="https://www.econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a> includes lots more to boot.</strong></p> <p>Now, let’s get stuck in.</p><p><a href="https://econsultancy.com/blog/69313-10-thrilling-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69307 2017-08-04T09:40:18+01:00 2017-08-04T09:40:18+01:00 Eight examples of top-notch copywriting from travel brands Nikki Gilliland <p><strong>The travel industry can be guilty of using a cliché or two.</strong></p> <p>From ‘hidden gem’ to ‘melting pot’, it’s understandably difficult to stay away from bog-standard vernacular when writing about the same places as every other travel brand out there. </p><p><a href="https://econsultancy.com/blog/69307-eight-examples-of-top-notch-copywriting-from-travel-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69304 2017-08-04T01:40:00+01:00 2017-08-04T01:40:00+01:00 The best APAC digital marketing stats from July 2017 Ben Davis <p><strong>A fantastic roundup of stats from the APAC region this month, with data on luxury ecommerce, marketing automation, app usage and mobile payments.</strong></p> <p>If that's not enough, subscribers can head over to Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69304-the-best-apac-digital-marketing-stats-from-july-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69308 2017-08-04T01:00:00+01:00 2017-08-04T01:00:00+01:00 Analytics approaches every marketer should know #3: Predictive analytics Jeff Rajeck <p><strong>According to many of today's advocates for data-driven organisations, predictive analytics sounds the most exciting. It <a href="https://hbr.org/2014/09/a-predictive-analytics-primer">apparently</a> lets us 'predict the future using data from the past'.</strong></p> <p>While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.</p><p><a href="https://econsultancy.com/blog/69308-analytics-approaches-every-marketer-should-know-3-predictive-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69309 2017-08-03T14:32:33+01:00 2017-08-03T14:32:33+01:00 How much waste is in the digital ad market? Patricio Robles <p><strong>Growing advertiser focus on <a href="https://www.econsultancy.com/blog/69245-native-ads-gain-as-advertisers-seek-brand-safety-away-from-programmatic">brand safety</a>, <a href="https://www.econsultancy.com/blog/69276-following-youtube-s-brand-safety-backlash-will-ad-relevance-take-center-stage">relevance</a>, <a href="https://econsultancy.com/blog/64194-cpm-is-dead-a-guide-to-viewability-in-online-advertising/">viewability</a> and <a href="https://econsultancy.com/blog/67659-three-things-that-show-the-scale-of-the-ad-fraud-challenge/">ad fraud</a> is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.</strong></p> <p>But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?</p><p><a href="https://econsultancy.com/blog/69309-how-much-waste-is-in-the-digital-ad-market/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69282 2017-08-03T09:55:17+01:00 2017-08-03T09:55:17+01:00 How should non-EU businesses prepare for the GDPR? Paul Hewett <p><strong>On 14 April 2016 something big happened in the European Parliament that will have wide-reaching implications for marketers and businesses across the world. For those in the know here in APAC,  this ‘thing’ is a source of deep concern. </strong></p> <p>A recent survey by Veritas indicates 90% of businesses in Singapore are concerned and of those businesses 20% believe it may result in business failure.</p><p><a href="https://econsultancy.com/blog/69282-how-should-non-eu-businesses-prepare-for-the-gdpr/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69223 2017-08-02T16:50:59+01:00 2017-08-02T16:50:59+01:00 Five ways retailers are helping in-store shoppers using digital channels Patricio Robles <p><strong>2017 has been a tough year for offline retail, but even as a growing number of retailers shutter stores and rethink their strategies, they're continuing to work to improve offline customer experience, including through the use of their digital assets.</strong></p> <p>Here are five ways retailers have improved the in-store shopping experience through digital channels.</p><p><a href="https://econsultancy.com/blog/69223-five-ways-retailers-are-helping-in-store-shoppers-using-digital-channels/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69301 2017-08-02T11:14:52+01:00 2017-08-02T11:14:52+01:00 How 10 online retailers promote free and fast shipping Nikki Gilliland <p><strong>Delivery is one of the most important parts of the ecommerce experience, with cost and convenience impacting whether or not customers shop in-store or online.</strong></p> <p>However, a recent report by Temando suggests that online retailers could be failing to properly promote shipping capabilities and placing greater value on the wrong <em>kind</em> of delivery.</p><p><a href="https://econsultancy.com/blog/69301-how-10-online-retailers-promote-free-and-fast-shipping/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69285 2017-08-02T10:20:38+01:00 2017-08-02T10:20:38+01:00 Five great examples of integrated brand partnerships online James Cristal <p><strong>For some, traditional revenue generation models just don’t work.</strong> </p> <p>For businesses in the digital landscape, particularly those that rely on mobile apps, the answer to monetisation without destroying the consumer experience is integrated partnerships.</p><p><a href="https://econsultancy.com/blog/69285-five-great-examples-of-integrated-brand-partnerships-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69300 2017-08-02T01:00:00+01:00 2017-08-02T01:00:00+01:00 Analytics approaches every marketer should know #2: Diagnostic analytics Jeff Rajeck <p><strong>In the first post in our series on analytics, we <a href="https://econsultancy.com/blog/69298-analytics-approaches-every-marketer-should-know-1-descriptive-analytics/">discussed descriptive analytics</a> which you can use to keep others informed about <em>what</em> has happened.</strong></p> <p>The next step on your analytics journey is to discover <em>why</em> something has happened, and for that you need diagnostic analytics. Here's an overview of the practices including an example, a step-by-step guide and some best practices.</p><p><a href="https://econsultancy.com/blog/69300-analytics-approaches-every-marketer-should-know-2-diagnostic-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69306 2017-08-01T14:52:00+01:00 2017-08-01T14:52:00+01:00 Five must-see talks at the Festival of Marketing 2017 #FOM17 David Moth <p><strong>The full agenda for the <a href="http://www.festivalofmarketing.com/welcome?utm_source=ECON&amp;utm_medium=feature&amp;utm_content=FOMeconFEAT&amp;utm_campaign=FOMeconFEAT">Festival of Marketing 2017</a> was unveiled earlier today.</strong></p> <p>It includes the usual mix of marketing heavyweights, industry icons, innovative startups, and a handful of celebrities.</p><p><a href="https://econsultancy.com/blog/69306-five-must-see-talks-at-the-festival-of-marketing-2017-fom17/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69297 2017-08-01T13:30:00+01:00 2017-08-01T13:30:00+01:00 The best social stories and campaigns from July 2017 Nikki Gilliland <p><strong>Let’s delve back into the world of social, shall we? </strong></p> <p>Here’s a look back at the biggest stories and campaigns to grace us in July, featuring Facebook, Southern Rail, eBay and more.</p><p><a href="https://econsultancy.com/blog/69297-the-best-social-stories-and-campaigns-from-july-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69267 2017-08-01T09:19:00+01:00 2017-08-01T09:19:00+01:00 GDPR: Six examples of privacy notice UX that may need improvement Ben Davis <p><strong>The General Data Protection Regulation (GDPR) is set to change the rights of data subjects (i.e. people), and ergo how companies process and store data, and how they communicate with data subjects at the point of consent and beyond.</strong></p> <p>So far on the Econsultancy blog, we've concentrated on picking out examples of best practice UX for '<a href="https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent">opt-ins</a>' and <a href="https://www.econsultancy.com/blog/69256-gdpr-how-to-create-best-practice-privacy-notices-with-examples">privacy notices</a>. But as much as we can point out good practice, it's often easier to spot those that look like they may be on shaky ground. I thought it would be useful to round up some examples to see what our readers think. </p><p><a href="https://econsultancy.com/blog/69267-gdpr-six-examples-of-privacy-notice-ux-that-may-need-improvement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69283 2017-07-31T12:30:00+01:00 2017-07-31T12:30:00+01:00 10 things agency owners can do to help their Business Development Manager flourish Ben Potter <p><strong>For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.</strong></p> <p>Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.</p><p><a href="https://econsultancy.com/blog/69283-10-things-agency-owners-can-do-to-help-their-business-development-manager-flourish/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69284 2017-07-31T11:37:39+01:00 2017-07-31T11:37:39+01:00 How Wonderbly uses data and personalisation to create a magical ecommerce experience Nikki Gilliland <p><strong>Back in 2014, an appearance on Dragon’s Den resulted in Lost My Name receiving the highest valuation in the show’s history. The product – a personalised children’s book based on the letters of a child’s name – eventually went on to become a global bestseller.</strong></p> <p>Three years later, the company is now hugely successful ecommerce business, recently rebranding with a new name – Wonderbly. </p><p><a href="https://econsultancy.com/blog/69284-how-wonderbly-uses-data-and-personalisation-to-create-a-magical-ecommerce-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69268 2017-07-31T09:59:00+01:00 2017-07-31T09:59:00+01:00 A day in the life of... Consumer Product Manager at Trustpilot Ben Davis <p><strong>Jacob de Lichtenberg is Consumer Product Manager at Trustpilot, the online review community.</strong></p> <p>As the subject of this week's 'Day in the Life', Jacob gives us an insight into the process of taking user data, analysing it and improving the product offering.</p><p><a href="https://econsultancy.com/blog/69268-a-day-in-the-life-of-consumer-product-manager-at-trustpilot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>