tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2016-12-09T15:00:00+00:00 tag:econsultancy.com,2008:BlogPost/68622 2016-12-09T15:00:00+00:00 2016-12-09T15:00:00+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news couldn't be more on trend.</strong></p> <p>Yes, it's wearing its best garb from Saks (bought on a VR shopping trip) and is deciding which new semi-autonomous ride-hailing service to use.</p> <p>Catch up on everything you missed this week...</p><p><a href="https://econsultancy.com/blog/68622-all-the-digital-news-stories-you-missed-this-week-16/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68623 2016-12-09T12:57:34+00:00 2016-12-09T12:57:34+00:00 10 juicy digital marketing stats from this week Nikki Gilliland <p><strong>After our <a href="https://econsultancy.com/blog/68587-black-friday-cyber-monday-2016-ecommerce-stats-bonanza" target="_blank">Black Friday bonanza</a>, it's business as normal this week.</strong></p> <p>We’ve got shed loads of good stats for you, including news about effective abandonment emails, smartphone use, retail strategy and more.</p><p><a href="https://econsultancy.com/blog/68623-10-juicy-digital-marketing-stats-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68613 2016-12-09T11:41:06+00:00 2016-12-09T11:41:06+00:00 Argos's 'Christmas Wishlist’ app: Clever Christmas marketing for kids Nikki Gilliland <p><strong>The days when kids used to flick through the Argos catalogue for Christmas inspiration might be over.</strong></p> <p>Now, there's a handy little app for that.</p><p><a href="https://econsultancy.com/blog/68613-argos-s-christmas-wishlist-app-clever-christmas-marketing-for-kids/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68593 2016-12-09T11:03:00+00:00 2016-12-09T11:03:00+00:00 It’s the little things: Google advancements in 2016 Tom Bailey <p><strong>Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting. </strong></p> <p>2016 has seen lots, especially on the mobile side, and this is a look at the impact of some of the tiny yet mighty updates Google has made this year. </p><p><a href="https://econsultancy.com/blog/68593-it-s-the-little-things-google-advancements-in-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68521 2016-12-09T10:07:28+00:00 2016-12-09T10:07:28+00:00 How to create a culture of design in your organisation Ben Davis <p><strong>I've recently been writing about design thinking, a hot topic this year.</strong></p> <p>So far, I've done some reading to try to define <a href="https://econsultancy.com/blog/68503-what-is-design-thinking/">what design thinking is</a>, <a href="https://econsultancy.com/blog/68509-why-is-design-thinking-suddenly-so-important/">why it's so important</a>, and <a href="https://econsultancy.com/blog/68510-how-can-marketers-apply-design-thinking/">how marketers can apply it</a>.</p> <p>Now I want to ask, how should an organisation embed a culture of design?</p><p><a href="https://econsultancy.com/blog/68521-how-to-create-a-culture-of-design-in-your-organisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68617 2016-12-09T01:00:00+00:00 2016-12-09T01:00:00+00:00 Three factors driving the future of customer engagement Jeff Rajeck <p><strong>While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.</strong></p> <p>According to recent reports, contact centres <a href="http://www.economist.com/news/international/21690041-call-centres-have-created-millions-good-jobs-emerging-world-technology-threatens">currently employ millions of people globally</a> and are set to <a href="http://www.technavio.com/report/global-ito-and-bpo-contact-center-market?utm_source=T1&amp;utm_medium=BW&amp;utm_campaign=Media">grow by 10% annually until 2019</a> at least.</p><p><a href="https://econsultancy.com/blog/68617-three-factors-driving-the-future-of-customer-engagement/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68608 2016-12-08T14:46:13+00:00 2016-12-08T14:46:13+00:00 Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing? Nikki Gilliland <p><strong>Social media influencers have continued to be a hot commodity for brands in recent years, with interest in ‘influencer marketing’ majorly increasing since 2013.</strong></p> <p>However, according to L’Oréal Paris, many brands are getting it wrong by focusing on short-term exposure rather than long-term gain.</p><p><a href="https://econsultancy.com/blog/68608-could-l-oreal-s-beauty-squad-mark-a-shift-for-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68612 2016-12-08T14:21:54+00:00 2016-12-08T14:21:54+00:00 How the Internet of Things will fundamentally change marketing Seán Donnelly <p><strong>A few weeks ago I wrote a post that looked at <a href="https://econsultancy.com/blog/68526-why-marketers-need-to-pay-attention-to-the-internet-of-things/">why marketers need to pay attention to the Internet of Things (IoT)</a>. </strong></p> <p>An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.</p><p><a href="https://econsultancy.com/blog/68612-how-the-internet-of-things-will-fundamentally-change-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68607 2016-12-08T11:33:00+00:00 2016-12-08T11:33:00+00:00 The art of the emoji: How and when brands should use them Rebecca Baines <p><strong>The emoji has had a super-charged journey into our digital lives.</strong> </p> <p>Despite being rooted in ancient Egyptian hieroglyphics, they’re said to have been first invented in 90s Japan.</p><p><a href="https://econsultancy.com/blog/68607-the-art-of-the-emoji-how-and-when-brands-should-use-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68610 2016-12-08T10:00:00+00:00 2016-12-08T10:00:00+00:00 How six retailers are using gift guides to inspire online shoppers Nikki Gilliland <p><strong>If you're struggling to find the perfect gift for that weird uncle you only see once a year - don't worry.</strong></p> <p>Many of the UK’s biggest retailers are currently promoting gift guides and finders, conveniently designed to help you discover the ideal present for all.</p><p><a href="https://econsultancy.com/blog/68610-how-six-retailers-are-using-gift-guides-to-inspire-online-shoppers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68609 2016-12-08T01:30:00+00:00 2016-12-08T01:30:00+00:00 Four things to consider before marketing on a new digital channel Jeff Rajeck <p><strong>Marketers face the challenge of a constantly changing media landscape. </strong></p> <p>According to <a href="http://www.mckinsey.com/industries/high-tech/our-insights/brand-success-in-an-era-of-digital-darwinism">a recent study</a> by McKinsey &amp; Company the number of digital touchpoints is increasing by 20% annually and consumer activity is shifting rapidly to these new digital channels.</p><p><a href="https://econsultancy.com/blog/68609-four-things-to-consider-before-marketing-on-a-new-digital-channel/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68583 2016-12-07T15:00:00+00:00 2016-12-07T15:00:00+00:00 10 common traits of bad copywriters Ben Davis <p><strong>The phrase 'people in glass houses shouldn't throw stones' has never been more pertinent.</strong></p> <p>I present for you, 10 common traits of bad copywriters.</p><p><a href="https://econsultancy.com/blog/68583-10-common-traits-of-bad-copywriters/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68594 2016-12-07T14:00:00+00:00 2016-12-07T14:00:00+00:00 SEO trends in 2017: What do the experts predict? Ben Davis <p><strong>What will 2017 bring for SEO?</strong></p> <p>Our experts have already weighed in on the <a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/">biggest trends that happened in 2016</a>, now they look to the future.</p><p><a href="https://econsultancy.com/blog/68594-seo-trends-in-2017-what-do-the-experts-predict/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68603 2016-12-07T11:04:00+00:00 2016-12-07T11:04:00+00:00 Five ways luxury brands attempt to increase conversions online Nikki Gilliland <p><strong>Luxury shopping tends to be more of an understated affair than on the high street.</strong></p> <p>Instead of persuading customers to buy, some high-end retailers even have a reputation for putting people off.</p><p><a href="https://econsultancy.com/blog/68603-five-ways-luxury-brands-attempt-to-increase-conversions-online/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68510 2016-12-07T09:57:29+00:00 2016-12-07T09:57:29+00:00 How can marketers employ design thinking? Ben Davis <p><strong>In a previous article, '<a href="https://econsultancy.com/blog/68503-what-is-design-thinking/">What is design thinking?</a>', I discussed the Fjord methodology for service design.</strong></p> <p>This methodology looks at people, products, place, process and performance, and is a framework on to which design thinking can be applied. </p> <p>Marketing meets design most often in branding and service design, but not only here. Design thinking can be applied more broadly by the marketing team.</p><p><a href="https://econsultancy.com/blog/68510-how-can-marketers-employ-design-thinking/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68605 2016-12-07T02:00:00+00:00 2016-12-07T02:00:00+00:00 Six things every email marketer should be doing now Jeff Rajeck <p><strong>Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. </strong></p> <p>Most people's lives are so entangled with their emails that living without them would be unthinkable.</p><p><a href="https://econsultancy.com/blog/68605-six-things-every-email-marketer-should-be-doing-now/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68601 2016-12-06T14:54:31+00:00 2016-12-06T14:54:31+00:00 What are progressive web apps (PWAs)? Ben Davis <p><strong>You may have heard of <a href="https://econsultancy.com/blog/68490-google-s-accelerated-mobile-pages-12-pros-and-cons/">Accelerated Mobile Pages</a> but what about Progressive Web Apps (PWAs)?</strong></p> <p>If you need a primer, this should help.</p><p><a href="https://econsultancy.com/blog/68601-what-are-progressive-web-apps-pwas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68599 2016-12-06T14:09:41+00:00 2016-12-06T14:09:41+00:00 Facebook Live has become must-see TV for healthcare marketers Dave Wieneke <p><strong>If you look through Periscope to see how healthcare marketers might use personal video, the picture is still fuzzy.</strong></p> <p>But if you look at this through Facebook Live, it’s crystal clear why many are adding Facebook Live to the innovative edge of their brand’s digital engagement strategies.</p><p><a href="https://econsultancy.com/blog/68599-facebook-live-has-become-must-see-tv-for-healthcare-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68604 2016-12-06T11:20:00+00:00 2016-12-06T11:20:00+00:00 Why UGC is the future of social media in travel and tourism marketing Ian McKee <p><strong>Relying on user generated content (UGC) in social media marketing can be a gamble. </strong></p> <p><a href="https://econsultancy.com/blog/67547-10-excellent-examples-of-user-generated-content-in-marketing-campaigns/">It can work</a> if you have a great creative idea, a sizeable existing audience and a brand that people want to engage with.</p> <p>But if you’re lacking any one of these elements, you could find it’s a steep hill to climb.  </p><p><a href="https://econsultancy.com/blog/68604-why-ugc-is-the-future-of-social-media-in-travel-and-tourism-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68606 2016-12-06T10:47:00+00:00 2016-12-06T10:47:00+00:00 Six examples of Christmas email marketing from fashion retailers Nikki Gilliland <p><strong>We’re hurtling head first into December now, which means Christmas emails are in full swing.</strong></p> <p>So, how are fashion brands executing this year?</p><p><a href="https://econsultancy.com/blog/68606-six-examples-of-christmas-email-marketing-from-fashion-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68595 2016-12-05T15:19:01+00:00 2016-12-05T15:19:01+00:00 Three musts for online retailers to prepare for the last-minute rush Bart Mroz <p dir="ltr"><strong>The busiest month of the year is now upon us, and brands and retailers of all sizes have prepared for the massive surge in sales that takes place during this time.</strong></p> <p dir="ltr"><a href="https://nrf.com/resources/holiday-headquarters/holiday-faqs">According to the National Retail Federation</a>, the holiday season can represent as much as 30% of retailers’ annual sales.</p><p><a href="https://econsultancy.com/blog/68595-three-musts-for-online-retailers-to-prepare-for-the-last-minute-rush/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68602 2016-12-05T13:59:00+00:00 2016-12-05T13:59:00+00:00 Brand Commerce: Navigating through online customer indecision Michael Sandstrom <p><strong>Congratulations! So you’ve done a great job and attracted some visitors to your website.</strong></p> <p>Unfortunately now the really hard part begins, convincing said visitors to part with their hard earned money and turning them into customers.</p> <p>With <a href="http://baymard.com/lists/cart-abandonment-rate" target="_blank">68.8% of online baskets being abandoned</a>, this is no small feat.</p><p><a href="https://econsultancy.com/blog/68602-brand-commerce-navigating-through-online-customer-indecision/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68558 2016-12-05T11:21:04+00:00 2016-12-05T11:21:04+00:00 Start Me Up! PresenceKit builds mobile apps in 48 hours Ben Davis <p><strong>Start Me Up is our regular feature profiling startups in ecommerce and marketing.</strong></p> <p>This week, we've been speaking to PresenceKit, a new platform for app development.</p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68558-start-me-up-presencekit-builds-mobile-apps-in-48-hours/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68592 2016-12-05T10:30:00+00:00 2016-12-05T10:30:00+00:00 What were the biggest SEO trends of 2016? Ben Davis <p><strong>It's that time of year again; time to take stock of everything that's happened in marketing since January.</strong></p> <p>Let's start by looking at the big talking points in SEO, with the help of some our industry's esteemed search experts.</p><p><a href="https://econsultancy.com/blog/68592-what-were-the-biggest-seo-trends-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68582 2016-12-05T02:00:00+00:00 2016-12-05T02:00:00+00:00 The best APAC digital marketing stats from November 2016 Ben Davis <p><strong>We've got some really interesting APAC stats from November 2016.</strong></p> <p>Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.</p> <p>Dig in.</p><p><a href="https://econsultancy.com/blog/68582-the-best-apac-digital-marketing-stats-from-november-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68545 2016-12-02T14:27:26+00:00 2016-12-02T14:27:26+00:00 Five ways subscription box services can increase customer retention Nikki Gilliland <p><strong>According to <a href="http://www.shorr.com/packaging-news/2016-10/likes-dislikes-subscription-box-shoppers" target="_blank">recent research</a>, the average length of time a consumer keeps a subscription service is just 125 days.</strong></p> <p>With the majority focusing on acquisition instead of retention, this stat is hardly surprising.</p><p><a href="https://econsultancy.com/blog/68545-five-ways-subscription-box-services-can-increase-customer-retention/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68591 2016-12-02T14:03:22+00:00 2016-12-02T14:03:22+00:00 All the digital news stories you missed this week Ben Davis <p><strong>There's a rather childish feel to this week's digital news roundup, but it is <em>nearly</em> Christmas, after all.</strong></p> <p>Stories this week include games, toys and base humour. All of it, essential.</p><p><a href="https://econsultancy.com/blog/68591-all-the-digital-news-stories-you-missed-this-week-15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68590 2016-12-02T10:31:15+00:00 2016-12-02T10:31:15+00:00 10 dazzling digital marketing stats from this week Nikki Gilliland <p><strong>It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.</strong></p> <p>Are you ready? Are ya?</p><p><a href="https://econsultancy.com/blog/68590-10-dazzling-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68589 2016-12-02T01:01:00+00:00 2016-12-02T01:01:00+00:00 Five essential ingredients for digital marketing success Jeff Rajeck <p><strong>The world of digital marketing is so vast that marketers find it difficult to prioritise.</strong>  </p> <p>There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.</p><p><a href="https://econsultancy.com/blog/68589-five-essential-ingredients-for-digital-marketing-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68587 2016-12-01T14:56:00+00:00 2016-12-01T14:56:00+00:00 Black Friday & Cyber Monday 2016 ecommerce stats bonanza Nikki Gilliland <p><strong>We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.</strong></p> <p>Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.</p><p><a href="https://econsultancy.com/blog/68587-black-friday-cyber-monday-2016-ecommerce-stats-bonanza/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68572 2016-12-01T14:33:00+00:00 2016-12-01T14:33:00+00:00 12 tips to help find the right UX and design supplier Ben Davis <p><strong>If you're looking for an organisational guide to user experience and interaction design, look no further.</strong></p> <p>Econsultancy has just published <a href="https://econsultancy.com/reports/user-experience-and-interaction-design-for-mobile-and-web/">User Experience and Interaction Design for Mobile and Web</a>, a best practice guide available to subscribers.</p><p><a href="https://econsultancy.com/blog/68572-12-tips-to-help-find-the-right-ux-and-design-supplier/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68578 2016-12-01T12:12:39+00:00 2016-12-01T12:12:39+00:00 The Weather Company on programmatic, ad fraud, and how extreme conditions affect business Olivia Solon <p><strong>Jeremy Hlavacek heads up programmatic advertising sales at The Weather Company, where he is VP of Global Automated Monetization.</strong></p> <p>I recently spoke to him about innovation in programmatic ad sales, how major weather events like Hurricane Matthew affect business and the challenges posed by ad fraud. </p><p><a href="https://econsultancy.com/blog/68578-the-weather-company-on-programmatic-ad-fraud-and-how-extreme-conditions-affect-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68586 2016-12-01T10:58:00+00:00 2016-12-01T10:58:00+00:00 The 10 most shared video adverts of 2016 Ben Davis <p><strong>Video ad tech company Unruly has revealed the most shared ads of 2016.</strong></p> <p>Here are the top 10...</p> <p>(Tip: a particular favourite of mine is the terrible Europop on the Cadbury advert.)</p><p><a href="https://econsultancy.com/blog/68586-the-10-most-shared-video-adverts-of-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68581 2016-12-01T10:06:30+00:00 2016-12-01T10:06:30+00:00 10 of the best social media stories from November 2016 Nikki Gilliland <p><strong>We haven’t done a social roundup for a while, so it’s high time we brought it back.</strong></p> <p>Don’t pretend like you haven’t missed it…</p><p><a href="https://econsultancy.com/blog/68581-10-of-the-best-social-media-stories-from-november-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68576 2016-11-30T14:59:00+00:00 2016-11-30T14:59:00+00:00 We take a spin through Clarkson, May & Hammond's DriveTribe network Ben Davis <p><strong>My father had a birthday last week and received an Amazon Fire Stick.</strong></p> <p>That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (<a href="http://www.thedailymash.co.uk/news/arts-entertainment/men-stay-up-all-night-to-watch-twat-drive-car-20161118117330">Men stay up all night to watch twat drive car</a>).</p> <p>What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.</p><p><a href="https://econsultancy.com/blog/68576-we-take-a-spin-through-clarkson-may-hammond-s-drivetribe-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68577 2016-11-30T13:47:42+00:00 2016-11-30T13:47:42+00:00 The Whisky Exchange increased prices on Black Friday: Did it work? Nikki Gilliland <p><strong>Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.</strong></p> <p>But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.</p><p><a href="https://econsultancy.com/blog/68577-the-whisky-exchange-increased-prices-on-black-friday-did-it-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68573 2016-11-30T11:01:07+00:00 2016-11-30T11:01:07+00:00 Seven examples of Black Friday email marketing from retailers Nikki Gilliland <p><strong>Your email inbox was no doubt flooded with Black Friday offers last weekend.</strong></p> <p>But did any of them actually make you want to buy something?</p><p><a href="https://econsultancy.com/blog/68573-seven-examples-of-black-friday-email-marketing-from-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68575 2016-11-30T09:57:00+00:00 2016-11-30T09:57:00+00:00 Start Me Up! Bulb, the green energy company focusing on CX Ben Davis <p><strong>Focusing on <a href="https://econsultancy.com/topics/customer-experience/">customer experience</a> may be all the rage, but you might not associate it with utility companies.</strong></p> <p>Bulb is trying to change that (and for renewable energy, too).</p> <p>We caught up with the team to talk to them about their market.</p><p><a href="https://econsultancy.com/blog/68575-start-me-up-bulb-the-green-energy-company-focusing-on-cx/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68574 2016-11-30T01:00:00+00:00 2016-11-30T01:00:00+00:00 The five pillars of an online to offline tracking programme Jeff Rajeck <p><strong>Marketers have become quite knowledgeable about the online customer journey.</strong>  </p> <p>They collect more digital touchpoint data than ever before and have tools to piece this data together.</p><p><a href="https://econsultancy.com/blog/68574-the-five-pillars-of-an-online-to-offline-tracking-programme/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68570 2016-11-29T16:34:00+00:00 2016-11-29T16:34:00+00:00 Consultancies are buying agencies: What does it mean for marketing? Ben Davis <p><strong>Accenture Interactive <a href="https://newsroom.accenture.com/news/accenture-acquires-creative-agency-karmarama-to-expand-its-brand-strategy-mobile-experience-capabilities-in-the-uk.htm?c=uk_fy16uksmblkd_10000049&amp;n=smc_0216">has announced</a> it has reached a deal to purchase the London-based independent agency Karmarama.</strong></p> <p>It's the latest acquisition from the consultancy, which has also bought independents in Brazil, APAC, the US and Sweden.</p> <p>What does this mean for marketing?</p><p><a href="https://econsultancy.com/blog/68570-consultancies-are-buying-agencies-what-does-it-mean-for-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68571 2016-11-29T14:52:13+00:00 2016-11-29T14:52:13+00:00 Content marketing in financial services: A look at Experian’s use of Facebook Video Nikki Gilliland <p><strong>Financial topics and Facebook are not natural bedfellows.</strong></p> <p>Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.</p><p><a href="https://econsultancy.com/blog/68571-content-marketing-in-financial-services-a-look-at-experian-s-use-of-facebook-video/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68555 2016-11-29T14:14:00+00:00 2016-11-29T14:14:00+00:00 A day in the life of... senior director for strategy & analytics at Zeta Global Ben Davis <p><strong>Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?</strong></p> <p>Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.</p> <p>Let's see what she gets up to every day...</p><p><a href="https://econsultancy.com/blog/68555-a-day-in-the-life-of-senior-director-for-strategy-analytics-at-zeta-global/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68568 2016-11-29T11:42:12+00:00 2016-11-29T11:42:12+00:00 Three reasons behind Dominos’ digital sales boost Nikki Gilliland <p><strong>Domino’s Pizza is planning to open 400 more stores in the UK following a <a href="http://www.telegraph.co.uk/business/2016/11/24/dominos-delivers-plans-extra-400-pizza-stores/" target="_blank">strong year of digital sales</a>.</strong></p> <p>With 81% of its deliveries so far this year being ordered online and 64% of these being placed through its app or mobile website, the company has seen an overall sales growth of 11.5%.</p><p><a href="https://econsultancy.com/blog/68568-three-reasons-behind-dominos-digital-sales-boost/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68566 2016-11-29T10:43:36+00:00 2016-11-29T10:43:36+00:00 What are the most effective channels for influencer marketing? Nikki Gilliland <p><strong>From YouTube to Snapchat, the biggest social influencers usually have a presence across all social media channels.</strong></p> <p>But what are the most effective?</p><p><a href="https://econsultancy.com/blog/68566-what-are-the-most-effective-channels-for-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68564 2016-11-28T15:13:35+00:00 2016-11-28T15:13:35+00:00 2016: The good, the bad and the future of digital marketing Blake Cahill <p><strong>It’s not quite over yet, but 2016 has been busy. As I predicted <a href="https://www.theguardian.com/media-network/2015/dec/01/blake-cahill-predictions-mobile-marketing-2016-philips">last year</a>, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.</strong></p> <p>I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. </p><p><a href="https://econsultancy.com/blog/68564-2016-the-good-the-bad-and-the-future-of-digital-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68567 2016-11-28T14:24:49+00:00 2016-11-28T14:24:49+00:00 Five things to appreciate about Missguided’s first ever physical store Nikki Gilliland <p><strong>Missguided is all about fast fashion and fast delivery.</strong></p> <p>It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money <em>or</em> time trawling the high street. </p><p><a href="https://econsultancy.com/blog/68567-five-things-to-appreciate-about-missguided-s-first-ever-physical-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68560 2016-11-28T11:31:38+00:00 2016-11-28T11:31:38+00:00 Five compelling reasons to offer free Wi-Fi in-store Nikki Gilliland <p><strong>I recently discovered Anthropologie has Wi-Fi in its London Regent Street store.</strong></p> <p>While this might seem like an insignificant detail, it meant I spent a lot longer in there than I planned, which then resulted in me spending far more money than I should have.</p><p><a href="https://econsultancy.com/blog/68560-five-compelling-reasons-to-offer-free-wi-fi-in-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68565 2016-11-28T09:18:14+00:00 2016-11-28T09:18:14+00:00 Four top digital priorities for B2B marketers: Report Nikki Gilliland <p><strong>Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.</strong></p> <p>So, nearly three years later, have things changed? </p><p><a href="https://econsultancy.com/blog/68565-four-top-digital-priorities-for-b2b-marketers-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68563 2016-11-25T14:29:12+00:00 2016-11-25T14:29:12+00:00 10 exciting digital marketing stats from this week Nikki Gilliland <p><strong>We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.</strong></p> <p>There’s also news on search behaviour, digital natives, dark social and more.</p><p><a href="https://econsultancy.com/blog/68563-10-exciting-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68562 2016-11-25T14:17:02+00:00 2016-11-25T14:17:02+00:00 Why personalisation is key to Trainline’s social media strategy Nikki Gilliland <p><strong>The UK’s rail system has got to be one of the most-complained about services on social media.</strong></p> <p>With delays and cancellations, here there and everywhere – Twitter is usually a firestorm of negativity.</p><p><a href="https://econsultancy.com/blog/68562-why-personalisation-is-key-to-trainline-s-social-media-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>