tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-04-27T10:54:14+01:00 tag:econsultancy.com,2008:BlogPost/69029 2017-04-27T10:54:14+01:00 2017-04-27T10:54:14+01:00 MealPal review: Are Londoners hungry for a lunch subscription service? Nikki Gilliland <p><strong>Lunch time in London usually involves paying £8 for the privilege of a soggy wrap. If you manage to avoid the temptation of a Boots meal deal, that is.</strong></p> <p>MealPal is a new service that’s aiming to make lunch times both more enjoyable <em>and</em> affordable. </p><p><a href="https://econsultancy.com/blog/69029-mealpal-review-are-londoners-hungry-for-a-lunch-subscription-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69036 2017-04-27T10:52:19+01:00 2017-04-27T10:52:19+01:00 Six ways Aldo’s new mobile site streamlines the shopping experience Nikki Gilliland <p><strong>Aldo is a footwear retailer with a heavy presence in shopping centres and high streets, but while in-store revenue climbed 5% in 2016, online revenue increased by 15%.</strong></p> <p>With clear demand from online consumers, Aldo decided it was time to freshen up its digital presence, recently redesigning its online and mobile website as well as launching ecommerce in 10 additional countries.</p><p><a href="https://econsultancy.com/blog/69036-six-ways-aldo-s-new-mobile-site-streamlines-the-shopping-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69038 2017-04-26T15:30:00+01:00 2017-04-26T15:30:00+01:00 Shea Moisture's customer backlash was caused by poor brand management, not bad advertising Patricio Robles <p><strong>Natural beauty brand Shea Moisture was forced to apologize after a new ad campaign sparked a social media backlash among some of the company's customers.</strong></p> <p>But this backlash wasn't really the result of a bad ad.</p><p><a href="https://econsultancy.com/blog/69038-shea-moisture-s-customer-backlash-was-caused-by-poor-brand-management-not-bad-advertising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69034 2017-04-26T12:24:21+01:00 2017-04-26T12:24:21+01:00 Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions Patricio Robles <p><strong>Amazon's effort to take over the world continues unabated. </strong></p> <p>This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.</p><p><a href="https://econsultancy.com/blog/69034-amazon-launches-subscribe-with-amazon-to-help-companies-sell-subscriptions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69032 2017-04-26T11:09:39+01:00 2017-04-26T11:09:39+01:00 Lastminute.com partners with Spotify to target music-loving travellers Nikki Gilliland <p><strong>There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.  </strong></p> <p>This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. </p><p><a href="https://econsultancy.com/blog/69032-lastminute-com-partners-with-spotify-to-target-music-loving-travellers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69018 2017-04-26T10:20:02+01:00 2017-04-26T10:20:02+01:00 How airline brands are improving customer experience in-flight Nikki Gilliland <p><strong>Cramped seats and stale peanuts used to be the hallmark of most airlines.</strong> </p> <p>Today, the state of air travel isn’t <em>quite</em> so depressing – even if some budget airlines stand by their dedication to no-frills ‘efficiency’. </p><p><a href="https://econsultancy.com/blog/69018-how-airline-brands-are-improving-customer-experience-in-flight/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69033 2017-04-26T01:00:00+01:00 2017-04-26T01:00:00+01:00 Five essential mobile moments and how brands can take part in them Jeff Rajeck <p><strong>In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.</strong>  </p> <p>But what are 'mobile moments'?  And what can brands do to be a part of them?</p><p><a href="https://econsultancy.com/blog/69033-five-essential-mobile-moments-and-how-brands-can-take-part-in-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69007 2017-04-25T15:00:00+01:00 2017-04-25T15:00:00+01:00 Allergan Facebook initiative shows the risks of social media for pharma marketers Patricio Robles <p><strong>To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.</strong></p> <p>The company, with the help of its agencies, launched a Facebook Page. <a href="http://www.fiercepharma.com/marketing/allergan-s-restasis-campaign-facebook-drives-big-results-showcases-pharma-evolution">According to</a> Fierce Pharma, the effort has largely been a success. </p><p><a href="https://econsultancy.com/blog/69007-allergan-facebook-initiative-shows-the-risks-of-social-media-for-pharma-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69016 2017-04-25T13:00:00+01:00 2017-04-25T13:00:00+01:00 Why beauty brands are betting on augmented reality Nikki Gilliland <p><strong>I recently wrote about how consumers are increasingly <a href="https://econsultancy.com/blog/68992-three-ways-mobile-is-impacting-the-beauty-industry/" target="_blank">turning to their smartphones</a> to search, browse and buy beauty products. </strong></p> <p>One thing I failed to mention, however, is the fact that many are testing beauty products via their mobiles, too.</p><p><a href="https://econsultancy.com/blog/69016-why-beauty-brands-are-betting-on-augmented-reality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69021 2017-04-25T11:00:00+01:00 2017-04-25T11:00:00+01:00 What is a customer mental model? Ben Davis <p><strong>What is a customer mental model?</strong></p> <p>Simply put, a mental model is what the user believes about a particular system. This system doesn't have to be a digital product or service, it could be anything from a supermarket store to the entire end-to-end journey of buying a car.</p><p><a href="https://econsultancy.com/blog/69021-what-is-a-customer-mental-model/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69023 2017-04-25T10:00:00+01:00 2017-04-25T10:00:00+01:00 A review of HomeHero: The energy-switching chatbot Nikki Gilliland <p><strong>There are a whole host of energy switching apps out there, all designed to help consumers find a cheaper tariff.</strong></p> <p>A little while ago, I explained why <a href="https://econsultancy.com/blog/68872-five-excellent-features-of-uswitch-s-energy-switching-app/" target="_blank">uSwitch is one of the very best</a>. However, I recently came across HomeHero – a new comparison service that works via Facebook Messenger.</p><p><a href="https://econsultancy.com/blog/69023-a-review-of-homehero-the-energy-switching-chatbot/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69019 2017-04-25T01:00:00+01:00 2017-04-25T01:00:00+01:00 Three ways marketers improve customer experience from within Jeff Rajeck <p><strong>Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand.</strong></p> <p>What internal initiatives do marketers feel are essential for improving customer experience from within the company?</p><p><a href="https://econsultancy.com/blog/69019-three-ways-marketers-improve-customer-experience-from-within/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68986 2017-04-24T15:00:00+01:00 2017-04-24T15:00:00+01:00 How AI is bound to change B2B sales and marketing forever Maz Nadjm <p><strong>We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways. </strong></p> <p>When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).</p><p><a href="https://econsultancy.com/blog/68986-how-ai-is-bound-to-change-b2b-sales-and-marketing-forever/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69012 2017-04-24T12:58:00+01:00 2017-04-24T12:58:00+01:00 A day in the life of... marketing manager for a boutique hotels website Ben Davis <p><strong>Haven't we all wondered what is must be like to work in luxury travel, putting in the hard graft to review secret hideaways across the world?</strong></p> <p>Is it all white beaches and daiquiris for travel marketing teams? Clair O'Neill, marketing manager at i-escape, tells us about a typical day in her working life.</p><p><a href="https://econsultancy.com/blog/69012-a-day-in-the-life-of-marketing-manager-for-a-boutique-hotels-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69000 2017-04-24T11:00:00+01:00 2017-04-24T11:00:00+01:00 What Farfetch's 'Store of the Future' tech says about the state of luxury retail Nikki Gilliland <p><strong>Do you ever find yourself in desperate need of designer clobber? If so, Farfetch recently a solution for the ultimate #firstworldproblem – a super-fast delivery service for luxury fashion.</strong></p> <p>Launching in partnership with Gucci, F90 promises to hand-deliver Gucci clothes and accessories within 90 minutes, all thanks to a team of dedicated couriers. </p><p><a href="https://econsultancy.com/blog/69000-what-farfetch-s-store-of-the-future-tech-says-about-the-state-of-luxury-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68995 2017-04-24T10:00:00+01:00 2017-04-24T10:00:00+01:00 Big data: the golden prospect of machine learning on business analytics Rose Barnett <p><strong>The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz.</strong></p><p><a href="https://econsultancy.com/blog/68995-big-data-the-golden-prospect-of-machine-learning-on-business-analytics/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69028 2017-04-21T15:10:00+01:00 2017-04-21T15:10:00+01:00 10 tremendous digital marketing stats from this week Nikki Gilliland <p><strong>This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…</strong></p> <p>We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/69028-10-tremendous-digital-marketing-stats-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69027 2017-04-21T13:57:14+01:00 2017-04-21T13:57:14+01:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news has been awash with augmented reality updates, from Facebook to Snapchat and even PornHub.</strong></p> <p>Elsewhere, there's some interesting work from Google in the healthcare sector and an ongoing row about an internet-enabled juicer.</p><p><a href="https://econsultancy.com/blog/69027-all-the-digital-news-stories-you-missed-this-week-31/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69017 2017-04-21T10:25:00+01:00 2017-04-21T10:25:00+01:00 Get a free copy of our report on how marketers learn by completing this short survey Seán Donnelly <p><strong>Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn. </strong></p> <p>The link to the survey is available <a href="http://bit.ly/HML-2017">here</a>. The first 50 people to complete the survey will get a free copy of the report.</p><p><a href="https://econsultancy.com/blog/69017-get-a-free-copy-of-our-report-on-how-marketers-learn-by-completing-this-short-survey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68982 2017-04-21T09:59:55+01:00 2017-04-21T09:59:55+01:00 Five keys to managing your online reputation in Google search Marcus Tober <p><strong>Managing your online reputation in search is not something you can leave to chance. What are the key things you should consider?</strong></p> <p>UC Davis (part of the University of California) is an example of what happens when things go wrong: the school was <a href="http://www.sacbee.com/news/local/article71659992.html">reportedly forced to spend $175,000</a> to help clean up negative references about it that appeared online after an incident when student protesters were sprayed with pepper spray by campus police.</p><p><a href="https://econsultancy.com/blog/68982-five-keys-to-managing-your-online-reputation-in-google-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69006 2017-04-20T15:00:00+01:00 2017-04-20T15:00:00+01:00 What publishers and advertisers need to know about Princeton and Stanford's new super ad blocker Patricio Robles <p><strong>Researchers at Princeton and Stanford University have created a super ad blocker that could deliver a devastating blow to the efforts of publishers and advertisers to block the <a href="https://econsultancy.com/blog/67076-the-rise-and-rise-of-ad-blockers-stats">now widely-used</a> ad blockers.</strong></p> <p>Here's what publishers and advertisers need to know about it.</p><p><a href="https://econsultancy.com/blog/69006-what-publishers-and-advertisers-need-to-know-about-princeton-and-stanford-s-new-super-ad-blocker/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69001 2017-04-20T14:06:00+01:00 2017-04-20T14:06:00+01:00 Digital leadership: why change management is key to ecommerce success James Hammersley <p><strong>When the then CEO of Marks &amp; Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, <a href="https://econsultancy.com/blog/65244-where-did-the-marks-spencer-website-relaunch-go-wrong/">where did the Marks &amp; Spencer website launch go wrong?</a></strong></p> <p>Our view in situations like these is that the answer lies in how the organisation works.</p><p><a href="https://econsultancy.com/blog/69001-digital-leadership-why-change-management-is-key-to-ecommerce-success/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69009 2017-04-20T11:31:51+01:00 2017-04-20T11:31:51+01:00 Can Wells Fargo's new brand platform help it restore consumer trust? Patricio Robles <p><strong>Wells Fargo has paid a hefty price for <a href="https://econsultancy.com/blog/68407-the-five-things-every-company-can-learn-from-the-wells-fargo-scandal/">its fake account scandal</a>.</strong></p> <p>While the bank has fired more than 5,000 employees implicated in the scandal, clawed back $75m in compensation from executives it blamed for the fraud, and agreed to pay $110m to settle a class action lawsuit over its opening of more than a million unauthorized customer accounts, consumers apparently aren't willing to forgive the company, at least not yet.</p><p><a href="https://econsultancy.com/blog/69009-can-wells-fargo-s-new-brand-platform-help-it-restore-consumer-trust/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69013 2017-04-20T10:00:08+01:00 2017-04-20T10:00:08+01:00 What do Facebook's new VR and AR platforms mean for marketers? Ben Davis <p><strong>At Facebook's F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.</strong></p> <p>Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.</p> <p>In this article, I'm going to look at some of the key functionality and what it could mean for marketers.</p><p><a href="https://econsultancy.com/blog/69013-what-do-facebook-s-new-vr-and-ar-platforms-mean-for-marketers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69008 2017-04-20T01:01:00+01:00 2017-04-20T01:01:00+01:00 Which channels do marketers really use? Jeff Rajeck <p><strong>All of this talk about rogue YouTube ads, fake Likes on Facebook, and <a href="https://econsultancy.com/blog/68763-can-snapchat-survive-instagram-s-aggressive-copycat-tactics/">Snapchat vs. Instagram is fascinating</a>, but how much of it is relevant to a marketer's daily job?</strong></p> <p>To find out, we surveyed hundreds of marketers and asked them which channels they are <em>really</em> using these days.</p><p><a href="https://econsultancy.com/blog/69008-which-channels-do-marketers-really-use/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69011 2017-04-19T15:00:00+01:00 2017-04-19T15:00:00+01:00 Jumping on the bandwagon: How brands capitalised on Coachella Nikki Gilliland <p><strong>While good old Glastonbury is still more about bands than brands, other festivals are increasingly becoming overshadowed by commercial involvement. </strong></p> <p>Case in point: Coachella.</p><p><a href="https://econsultancy.com/blog/69011-jumping-on-the-bandwagon-how-brands-capitalised-on-coachella/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69015 2017-04-19T14:10:00+01:00 2017-04-19T14:10:00+01:00 Three key findings from the 2017 Email Marketing Census David Moth <p><strong>Automation, personalisation and device optimisation are three of the key themes covered in the <a href="https://econsultancy.com/reports/email-census">2017 Email Marketing Industry Census</a>, published today by Econsultancy in partnership with <a href="http://www.adestra.com/">Adestra</a>.</strong></p> <p>Exactly 1,200 marketers took part in the 11th edition of our industry bellwether report that contains a comprehensive review of the email practices being adopted, the resources being dedicated to email, and the channel’s effectiveness compared to other types of marketing.</p><p><a href="https://econsultancy.com/blog/69015-three-key-findings-from-the-2017-email-marketing-census/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68990 2017-04-19T11:00:00+01:00 2017-04-19T11:00:00+01:00 Why brands should be bothered about (voice)bots Nick Hammond <p><strong>Let me start off with a disclaimer. </strong></p> <p>I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.</p><p><a href="https://econsultancy.com/blog/68990-why-brands-should-be-bothered-about-voice-bots/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68999 2017-04-19T10:00:00+01:00 2017-04-19T10:00:00+01:00 Eight ways to kill email bureaucracy in your organisation Ben Davis <p><strong>We've hated internal email for so long, but only a few businesses have got rid of it altogether.</strong></p> <p>Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient.</p><p><a href="https://econsultancy.com/blog/68999-eight-ways-to-kill-email-bureaucracy-in-your-organisation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68991 2017-04-19T01:00:00+01:00 2017-04-19T01:00:00+01:00 Three reasons why brands should improve their cross-channel marketing Jeff Rajeck <p><strong>It is always a challenge for brand marketers to optimize campaigns, even in a single channel.</strong></p> <p>Coordinating campaigns across many channels is even harder, though, according to a <a href="https://econsultancy.com/reports/cross-channel-marketing-in-australia-and-new-zealand">recent Econsultancy research report</a>, produced in association with IBM Marketing Cloud.</p><p><a href="https://econsultancy.com/blog/68991-three-reasons-why-brands-should-improve-their-cross-channel-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69004 2017-04-18T14:55:00+01:00 2017-04-18T14:55:00+01:00 As Facebook cracks down on a major spam operation, USA Today loses millions of Likes Patricio Robles <p><strong>While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.</strong></p> <p>Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week <a href="https://www.facebook.com/notes/facebook-security/improvements-in-protecting-the-integrity-of-activity-on-facebook/10154323366590766">it detailed</a> how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.</p><p><a href="https://econsultancy.com/blog/69004-as-facebook-cracks-down-on-a-major-spam-operation-usa-today-loses-millions-of-likes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68989 2017-04-18T13:00:00+01:00 2017-04-18T13:00:00+01:00 Three ways language can affect conversion rates on travel sites Nikki Gilliland <p><strong>From cheap flights to positive reviews - there are a number of obvious factors that can influence whether or not someone books a trip online.</strong></p> <p>One thing that might not spring to mind is the language used by the travel brand in question.</p><p><a href="https://econsultancy.com/blog/68989-three-ways-language-can-affect-conversion-rates-on-travel-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68957 2017-04-18T11:15:00+01:00 2017-04-18T11:15:00+01:00 The future of content is marketplaces, not AI Ben Davis <p><strong>Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.</strong></p> <p>This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.</p><p><a href="https://econsultancy.com/blog/68957-the-future-of-content-is-marketplaces-not-ai/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68993 2017-04-18T10:00:00+01:00 2017-04-18T10:00:00+01:00 A day in the life of... head of marketing at a private healthcare clinic Ben Davis <p><strong>Mark Lea is Commercial Manager at London Doctors Clinic and his remit involves heading up the marketing function of the private clinic chain.</strong></p> <p>We caught up with him to find out what he does every day.</p><p><a href="https://econsultancy.com/blog/68993-a-day-in-the-life-of-head-of-marketing-at-a-private-healthcare-clinic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68998 2017-04-18T09:15:00+01:00 2017-04-18T09:15:00+01:00 How financial services can keep up with the digital investor Jeremy Fawcett <p><strong>Bank of Scotland, Halifax, Lloyds and Natwest have just announced over 200 branch closures collectively. Natwest says it’s a result of the ‘dramatic shift’ from face-to-face to online and mobile transactions.</strong></p> <p>Nothing new there... 32 of its branches went last year because of ‘increased use of digital banking’ and 300 as far back as 1996, as it rolled out new technology.</p><p><a href="https://econsultancy.com/blog/68998-how-financial-services-can-keep-up-with-the-digital-investor/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68996 2017-04-13T15:22:31+01:00 2017-04-13T15:22:31+01:00 10 cracking digital marketing stats from this week Nikki Gilliland <p><strong>It’s the Easter weekend, which might mean you’re knee-deep in chocolate eggs, hot cross buns and beer by now. But hold up – why not take a break from all that lovely stuff and get stuck into some even lovelier stats?</strong></p> <p>This week’s roundup includes news about digital ad spend, brand communications and personalisation. You can head on over to the <a href="https://econsultancy.com/reports/internet-statistics-compendium" target="_blank">Internet Statistics Compendium</a> for lots more too.</p><p><a href="https://econsultancy.com/blog/68996-10-cracking-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68994 2017-04-13T14:13:03+01:00 2017-04-13T14:13:03+01:00 All the digital news stories you missed this week Ben Davis <p><strong>Robert Graves in an addendum to his autobiography said that people like to read about food and drink, murders, ghosts and, most of all, battles.</strong></p> <p>While I can't claim they all feature in this week's digital news roundup, it's nevertheless a corker.</p><p><a href="https://econsultancy.com/blog/68994-all-the-digital-news-stories-you-missed-this-week-30/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68992 2017-04-13T11:13:00+01:00 2017-04-13T11:13:00+01:00 Three ways mobile is impacting the beauty industry Nikki Gilliland <p><strong>According to new research, beauty buyers in the UK check Instagram an average of 21 times each day. What’s more, 67% of these are said to take further action when they see an interesting post. That means clicking a link, doing more research, or you guessed it – buying a product.</strong></p> <p>Unsurprisingly, this is music to the ears of beauty brands, and the very reason why many are taking the role of mobile - <a href="https://econsultancy.com/blog/67884-seven-ways-social-media-is-shaping-the-beauty-industry/" target="_blank">alongside social</a> - more seriously than ever before. </p><p><a href="https://econsultancy.com/blog/68992-three-ways-mobile-is-impacting-the-beauty-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68947 2017-04-13T10:27:40+01:00 2017-04-13T10:27:40+01:00 Automating SEO: An introduction to Python Ben Davis <p><strong>One of the most practical and inspiring talks at last week's <a href="http://www.brightonseo.com/">Brighton SEO</a> came from Anita Valentinova, on the topic of using Python to automate SEO.</strong></p> <p>Valentinova is a senior SEO specialist at VistaPrint, a company that runs 21 websites with over 40,000 webpages.</p> <p>Unsurprisingly, automation is an attractive prospect when working at that scale and though Valentinova is a relative newcomer to Python, she explained how excited she was to try out new scripts in her day-to-day role.</p><p><a href="https://econsultancy.com/blog/68947-automating-seo-an-introduction-to-python/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68978 2017-04-13T01:00:00+01:00 2017-04-13T01:00:00+01:00 Three brands recently 'shamed' in China and how others can avoid a similar fate Jeff Rajeck <p><strong>Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.</strong></p> <p>Here are three recent stories of brands that 'lost face' in China and how others can avoid the same fate.</p><p><a href="https://econsultancy.com/blog/68978-three-brands-recently-shamed-in-china-and-how-others-can-avoid-a-similar-fate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68987 2017-04-12T14:42:34+01:00 2017-04-12T14:42:34+01:00 Why Instagram is the ideal platform for fitness brands Nikki Gilliland <p><strong>The new year might see a surge in gym memberships, but spring time is when things start to get serious. </strong></p> <p>Thanks to social media, there’s a constant stream of motivation to draw on, with a plethora of fitness and sports brands capitalising on our ongoing quests for self-improvement.</p> <p>While other industries might concentrate on a multi-platform approach, also using the likes of Facebook and YouTube to reach an audience, fitness brands seem to typically concentrate on Instagram to drive social strategy.</p><p><a href="https://econsultancy.com/blog/68987-why-instagram-is-the-ideal-platform-for-fitness-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68988 2017-04-12T14:37:00+01:00 2017-04-12T14:37:00+01:00 Crocs aims to turn around fortunes with celebrity-driven campaign: Will it work? Nikki Gilliland <p><strong>Never has a brand of shoes been the source of such derision as Crocs. </strong></p> <p>You know the ones. The rubbery, foam-like clogs with holes in them – usually worn by people who work on their feet all day long or laugh in the face of what’s ‘cool’. </p><p><a href="https://econsultancy.com/blog/68988-crocs-aims-to-turn-around-fortunes-with-celebrity-driven-campaign-will-it-work/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68973 2017-04-12T10:47:00+01:00 2017-04-12T10:47:00+01:00 13 examples of dark patterns in ecommerce checkouts Ben Davis <p><strong>Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.</strong></p> <p><a href="https://darkpatterns.org/">Darkpatterns.org</a> is a terrific website conceived by Harry Brignull as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.</p><p><a href="https://econsultancy.com/blog/68973-13-examples-of-dark-patterns-in-ecommerce-checkouts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68974 2017-04-12T09:21:13+01:00 2017-04-12T09:21:13+01:00 Four examples of brands using educational content marketing Nikki Gilliland <p><strong>Education can be a powerful marketing tool for brands. Knowledge <em>is</em> power, after all.</strong></p> <p>Interestingly, research has shown two thirds of consumers prefer content marketing that educates and informs them about a subject or product, meaning it could be even more effective than pure entertainment.</p><p><a href="https://econsultancy.com/blog/68974-four-examples-of-brands-using-educational-content-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68959 2017-04-12T01:00:00+01:00 2017-04-12T01:00:00+01:00 Why can't marketers understand the customer journey? Jeff Rajeck <p><strong>'Why?' questions are always difficult to answer, but the current state of customer experience is puzzling.</strong></p> <p>Almost every survey of marketers indicates that improving the customer experience is at the top of the priorities list, yet marketers often lament at their inability to make the changes necessary to do so.</p><p><a href="https://econsultancy.com/blog/68959-why-can-t-marketers-understand-the-customer-journey/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68981 2017-04-11T15:00:00+01:00 2017-04-11T15:00:00+01:00 Could established financial services firms lose a quarter of their revenue to fintechs? Patricio Robles <p><strong>Upstart fintech companies are disrupting established financial services players, namely large banks, but just how serious a threat are these upstarts to firms that collectively control trillions of dollars of capital?</strong></p> <p><a href="http://www.reuters.com/article/us-fintech-outlook-idUSKBN177312">According to</a> a new study conducted by PricewaterhouseCoopers, which polled more than 1,300 executives, established financial services firms could lose nearly a quarter (24%) of their revenue to fintechs in the next three to five years.</p><p><a href="https://econsultancy.com/blog/68981-could-established-financial-services-firms-lose-a-quarter-of-their-revenue-to-fintechs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68983 2017-04-11T13:05:00+01:00 2017-04-11T13:05:00+01:00 You're (still) not tracking CPA properly and here’s why Depesh Mandalia <p><strong>“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922). Are we any closer to answering that fully in 2017?</strong></p> <p>Calculating CPA (cost per acquisition, also referred to as CPL - cost per lead) is a challenge. But tracking the cost of your first acquisition point (which may be a lead or a customer) is essential in understanding marketing channel efficiency and equally marketing-mix efficiency.</p><p><a href="https://econsultancy.com/blog/68983-you-re-still-not-tracking-cpa-properly-and-here-s-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68965 2017-04-11T11:00:00+01:00 2017-04-11T11:00:00+01:00 SME case study: How an auction house added Facebook Live to its digital strategy Nikki Gilliland <p><strong>A regional auction house might not sound like the most obvious example of digital transformation. However, Simon Charles Auctioneers has demonstrated how being digital-first can generate big results - even for the smallest of companies.</strong></p> <p>In the past year, the auction house has transferred its offline marketing activity online, using a combination of video content, social media and email marketing to target consumers. </p><p><a href="https://econsultancy.com/blog/68965-sme-case-study-how-an-auction-house-added-facebook-live-to-its-digital-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68984 2017-04-11T10:00:00+01:00 2017-04-11T10:00:00+01:00 How visual search is helping ecommerce brands Nikki Gilliland <p><strong>It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what you want than describe it.</strong></p> <p>Luckily, visual search is helping to change this, making it much easier for consumers to find exactly what it is they’re looking for.</p><p><a href="https://econsultancy.com/blog/68984-how-visual-search-is-helping-ecommerce-brands/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68985 2017-04-11T09:30:00+01:00 2017-04-11T09:30:00+01:00 Mark Ritson & Byron Sharp to headline Festival of Marketing 2017 David Moth <p><strong>The latest headline attraction for the <a href="http://www.festivalofmarketing.com/welcome">Festival of Marketing 2017</a> has just been announced, with attendees getting two marketing heavyweights for the price of one.</strong></p> <p>Professors Byron Sharp and Mark Ritson will square off in the most important debate you’ll hear this year, offering their own bold visions for the future of our industry.</p><p><a href="https://econsultancy.com/blog/68985-mark-ritson-byron-sharp-to-headline-festival-of-marketing-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>