tag:econsultancy.com,2008:/blog Posts from the Econsultancy blog 2017-01-20T14:14:22+00:00 tag:econsultancy.com,2008:BlogPost/68727 2017-01-20T14:14:22+00:00 2017-01-20T14:14:22+00:00 10 of the best digital marketing stats we’ve seen this week Nikki Gilliland <p><strong>There are lots of fine stats to enjoy this week.</strong></p> <p>You’ll find news about online search, consumer behaviour, email, apps and even more.</p><p><a href="https://econsultancy.com/blog/68727-10-of-the-best-digital-marketing-stats-we-ve-seen-this-week-4/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68726 2017-01-20T14:12:40+00:00 2017-01-20T14:12:40+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's digital news pales into insignificance against the backdrop of today's inauguration.</strong></p> <p>However, we've still rounded up the best bites, including a Zuckerberg 'burn', Twitter's ecommerce functionality and that schoolboy dream, the flying car.</p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/68726-all-the-digital-news-stories-you-missed-this-week-21/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68724 2017-01-20T11:27:00+00:00 2017-01-20T11:27:00+00:00 Marketers plan Facebook audits following metrics faux pas Patricio Robles <p><strong>With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.</strong></p> <p><a href="http://adage.com/article/digital/marketers-facebook-audits-digital-ad-trust/307539/">According to</a> a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.</p><p><a href="https://econsultancy.com/blog/68724-marketers-plan-facebook-audits-following-metrics-faux-pas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68717 2017-01-20T10:11:00+00:00 2017-01-20T10:11:00+00:00 What exactly is marketing ops? Ben Davis <p><strong>What is marketing ops?</strong></p> <p>In Ashley Friedlein's recent <a href="https://econsultancy.com/blog/68706-ashley-friedlein-s-marketing-and-digital-trends-for-2017/">2017 digital trends essay</a>, he identifies marketing transformation as a hot topic.</p> <p>Ashley says that this could include the (re)integration of digital marketing, the introduction of a CCO (chief customer officer), bringing teams back in house, assessing supplier relationships, zero-based budgeting and marketing ops.</p><p><a href="https://econsultancy.com/blog/68717-what-exactly-is-marketing-ops/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68702 2017-01-20T01:00:00+00:00 2017-01-20T01:00:00+00:00 Three bold marketing technology predictions for 2017 Jeff Rajeck <p><strong>As the old proverb goes,</strong> <strong>it's difficult to make predictions, especially about the future.</strong></p> <p>Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.</p><p><a href="https://econsultancy.com/blog/68702-three-bold-marketing-technology-predictions-for-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68711 2017-01-19T13:01:00+00:00 2017-01-19T13:01:00+00:00 Storytelling might boost your product page conversion rates: stats Patricio Robles <p><strong><em>Storytelling</em> is a popular marketing buzzword, and there are <a href="https://econsultancy.com/blog/65698-six-brand-case-studies-that-proved-the-value-of-storytelling">numerous examples</a> demonstrating how brands that engage in storytelling derive value from the exercise.</strong></p> <p>Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but <a href="http://www.adweek.com/news/advertising-branding/infographic-how-storytelling-helping-brands-sell-more-products-175524">according to</a> a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. </p><p><a href="https://econsultancy.com/blog/68711-storytelling-might-boost-your-product-page-conversion-rates-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68716 2017-01-19T11:50:18+00:00 2017-01-19T11:50:18+00:00 Four common mistakes brands make with influencer marketing Nikki Gilliland <p><strong>As more brands turn to social media to reach and engage consumers, many naturally choose to work with influencers to front campaigns.</strong></p> <p>The process isn’t always easy, of course.</p><p><a href="https://econsultancy.com/blog/68716-four-common-mistakes-brands-make-with-influencer-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68715 2017-01-19T10:39:00+00:00 2017-01-19T10:39:00+00:00 What does a community manager do and what skills do they need? Nikki Gilliland <p><strong>If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. </strong></p> <p>For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.</p><p><a href="https://econsultancy.com/blog/68715-what-does-a-community-manager-do-and-what-skills-do-they-need/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68708 2017-01-19T02:00:00+00:00 2017-01-19T02:00:00+00:00 Three key marketing skills for 2017 Jeff Rajeck <p><strong>Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up. </strong></p> <p>As we can't be researching <em>everything</em> all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.</p><p><a href="https://econsultancy.com/blog/68708-three-key-marketing-skills-for-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68714 2017-01-18T15:03:20+00:00 2017-01-18T15:03:20+00:00 12 evergreen resources for content managers Ben Davis <p><strong>There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.</strong></p> <p>Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.</p><p><a href="https://econsultancy.com/blog/68714-12-evergreen-resources-for-content-managers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68713 2017-01-18T14:06:44+00:00 2017-01-18T14:06:44+00:00 62% of businesses have no data analytics strategy: report David Moth <p><strong>Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.</strong></p> <p>It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.</p><p><a href="https://econsultancy.com/blog/68713-62-of-businesses-have-no-data-analytics-strategy-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68712 2017-01-18T11:12:00+00:00 2017-01-18T11:12:00+00:00 I beg you, retailers, don't digitize the in-store customer experience Ben Davis <p><strong>Online shopping is eating into physical store visits - that much is obvious if you watch any news bulletin about Black Friday.</strong></p> <p>Footfall for Black Friday 2016 in the UK was down 0.7% on 2015, <a href="https://www.ipsos-retailperformance.com/resources/blog/black-friday-results/">according to IPSOS</a>.</p> <p>Look at <a href="https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/nov2016">the latest ONS retail sales figures</a> (for November 2016), and you'll see that in the UK, online sales made up 15.8% of total retail sales. That's almost 25% year-on-year growth.</p><p><a href="https://econsultancy.com/blog/68712-i-beg-you-retailers-don-t-digitize-the-in-store-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68710 2017-01-18T09:49:32+00:00 2017-01-18T09:49:32+00:00 Lack of resources and budget still the main barriers to CRO: report David Moth <p><strong>Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.</strong></p> <p>While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.</p><p><a href="https://econsultancy.com/blog/68710-lack-of-resources-and-budget-still-the-main-barriers-to-cro-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68680 2017-01-17T14:41:07+00:00 2017-01-17T14:41:07+00:00 23 examples of duotones and colour filters in web design Ben Davis <p><strong>Duotones were one of the trends we identified in web design for 2017.</strong></p> <p>I've rounded up 23 examples of websites using duotones (or sometimes gradients, colour filters or a classy monotone / grayscale).</p> <p>There are various reasons these effects abound, notably allowing informational websites to use authentic photography without distracting from navigational elements or important copywriting.</p><p><a href="https://econsultancy.com/blog/68680-23-examples-of-duotones-and-colour-filters-in-web-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68692 2017-01-17T14:20:12+00:00 2017-01-17T14:20:12+00:00 Online merchandising: The importance of showing products in context Nikki Gilliland <p><strong><a href="https://www.thinkwithgoogle.com/articles/comparison-shopping-mobile.html" target="_blank">According to research</a>, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.</strong></p> <p>It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.</p><p><a href="https://econsultancy.com/blog/68692-online-merchandising-the-importance-of-showing-products-in-context/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68709 2017-01-17T11:54:00+00:00 2017-01-17T11:54:00+00:00 UK online retail sales hit £133bn in 2016, up 16% year-on-year: stats David Moth <p><strong>UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.</strong></p> <p>Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.</p><p><a href="https://econsultancy.com/blog/68709-uk-online-retail-sales-hit-133bn-in-2016-up-16-year-on-year-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68706 2017-01-17T10:00:01+00:00 2017-01-17T10:00:01+00:00 Ashley Friedlein's marketing and digital trends for 2017 Ashley Friedlein <p><strong>Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead. </strong></p><p><a href="https://econsultancy.com/blog/68706-ashley-friedlein-s-marketing-and-digital-trends-for-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68681 2017-01-16T14:29:43+00:00 2017-01-16T14:29:43+00:00 Mapping the customer journey doesn't have to be difficult Ben Davis <p><strong>Mapping the customer journey is not exactly a science.</strong></p> <p>It can be, but more often that not it's a collaborative exercise that draws on some data and some qualitative and anecdotal insight from customers and staff.</p> <p>The objective is to encourage customer-led and design-led thinking in a group, using the results to prioritise challenges and opportunities.</p><p><a href="https://econsultancy.com/blog/68681-mapping-the-customer-journey-doesn-t-have-to-be-difficult/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68705 2017-01-16T14:14:50+00:00 2017-01-16T14:14:50+00:00 Why Oprah’s endorsement could be the key to success for Weight Watchers Nikki Gilliland <p><strong>I recently wrote about how Iceland is turning its back on celebrity marketing <a href="https://econsultancy.com/blog/68691-why-iceland-has-replaced-celebrities-with-micro-influencers/" target="_blank">in favour of micro-influencers</a>.</strong></p> <p>However, with shares in Weight Watchers growing 20% after Oprah revealed the results of her new diet, it appears high-profile personalities might still hold the power.</p><p><a href="https://econsultancy.com/blog/68705-why-oprah-s-endorsement-could-be-the-key-to-success-for-weight-watchers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68701 2017-01-16T11:47:44+00:00 2017-01-16T11:47:44+00:00 The impact of the sharing economy on retail Nikki Gilliland <p><strong>From hospitality to transportation – the sharing economy has had a huge impact on many industries. </strong></p> <p>Now, a lot of consumers use the likes of Uber and <a href="https://econsultancy.com/blog/68375-airbnb-how-its-customer-experience-is-revolutionising-the-travel-industry/" target="_blank">Airbnb</a> before even considering traditional taxis or hotels.</p><p><a href="https://econsultancy.com/blog/68701-the-impact-of-the-sharing-economy-on-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68700 2017-01-16T10:12:00+00:00 2017-01-16T10:12:00+00:00 A day in the life of... marketing director at a social agency Ben Davis <p><strong>What goes on in the wonderful world of social media agencies?</strong></p> <p>We find out this week by spending a day in the life of <a href="https://www.linkedin.com/in/lucy-clarke-13976543">Lucy Clarke</a>, business development and marketing director at Social Chain.</p><p><a href="https://econsultancy.com/blog/68700-a-day-in-the-life-of-marketing-director-at-a-social-agency/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68704 2017-01-13T13:27:41+00:00 2017-01-13T13:27:41+00:00 10 mind-boggling digital marketing stats from this week Nikki Gilliland <p><strong>We’ve got a bumper edition of stats for you this week.</strong></p> <p>Well, just the standard set of ten, but there’s lots to enjoy.</p><p><a href="https://econsultancy.com/blog/68704-10-mind-boggling-digital-marketing-stats-from-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68703 2017-01-13T12:11:00+00:00 2017-01-13T12:11:00+00:00 All the digital news stories you missed this week Ben Davis <p><strong>Some funny and nostalgic news this week.</strong></p> <p>Here are the digital stories you might have missed, with added doll's house, peeing and Snapchat.</p><p><a href="https://econsultancy.com/blog/68703-all-the-digital-news-stories-you-missed-this-week-20/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68588 2017-01-13T11:35:44+00:00 2017-01-13T11:35:44+00:00 Ecommerce, uncertainty and 500 working days until Brexit Philip Rooke <p><strong>2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.</strong></p> <p>But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.</p><p><a href="https://econsultancy.com/blog/68588-ecommerce-uncertainty-and-500-working-days-until-brexit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68694 2017-01-13T10:36:22+00:00 2017-01-13T10:36:22+00:00 Four crucial elements you need to build a valuable online community Katie Kelly <p><strong><a href="http://www.pnas.org/content/113/8/2134">Evolutional research</a> suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human. </strong></p><p><a href="https://econsultancy.com/blog/68694-four-crucial-elements-you-need-to-build-a-valuable-online-community/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68668 2017-01-13T01:00:00+00:00 2017-01-13T01:00:00+00:00 Five issues which keep ecommerce managers up at night Jeff Rajeck <p><strong>Ecommerce is a scary business. </strong></p> <p>Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.</p><p><a href="https://econsultancy.com/blog/68668-five-issues-which-keep-ecommerce-managers-up-at-night/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68695 2017-01-12T14:50:39+00:00 2017-01-12T14:50:39+00:00 How brands are using WhatsApp for marketing Nikki Gilliland <p><strong>With 1bn users worldwide, WhatsApp presents a massive opportunity for marketers, enabling</strong> <strong>instant customer service and highly targeted marketing.  </strong></p> <p>Finding a balance between engaging and intrusive is not always easy, but since the platform <a href="https://blog.whatsapp.com/10000627/Looking-ahead-for-WhatsApp" target="_blank">updated its privacy policy</a> last August, more businesses have been getting involved.</p><p><a href="https://econsultancy.com/blog/68695-how-brands-are-using-whatsapp-for-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68697 2017-01-12T14:10:00+00:00 2017-01-12T14:10:00+00:00 Four food brands with delicious copywriting Nikki Gilliland <p><strong>They say that most people eat with their eyes, which is why food brands tend to rely on high quality imagery and design to sell their products. </strong></p> <p>While they are tricky to get right, words can be just as important, with the most successful examples triggering both an emotional response and a physical craving.</p><p><a href="https://econsultancy.com/blog/68697-four-food-brands-with-delicious-copywriting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68679 2017-01-12T11:22:00+00:00 2017-01-12T11:22:00+00:00 Seven ways Google helps you unlock the secrets to creating killer content Marcus Tober <p><strong>For content ideas and inspiration, most content creators depend on a number of techniques.</strong></p> <p>They might develop buyer personas, talk with the sales team (to get first-hand insights about customer challenges), conduct customer research (which can get expensive) and regularly brainstorm new topics. Plus they rely on a very highly developed ‘gut feel’ that tells them when a topic or idea will work. </p><p><a href="https://econsultancy.com/blog/68679-seven-ways-google-helps-you-unlock-the-secrets-to-creating-killer-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68687 2017-01-12T10:03:18+00:00 2017-01-12T10:03:18+00:00 My nightmare trying to understand header bidding Ben Davis <p><strong>I tried to understand header bidding in programmatic advertising, but I hit a brick wall of incomprehension.</strong></p> <p>I got completely confused reading about how real-time bidding (RTB) works.</p><p><a href="https://econsultancy.com/blog/68687-my-nightmare-trying-to-understand-header-bidding/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68696 2017-01-11T15:05:00+00:00 2017-01-11T15:05:00+00:00 Digital transformation in the Premier League: Southampton FC's fan-first strategy David Moth <p><strong>Premier League football clubs tend to have dreadful websites.</strong></p> <p>Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.</p><p><a href="https://econsultancy.com/blog/68696-digital-transformation-in-the-premier-league-southampton-fc-s-fan-first-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68693 2017-01-11T14:46:00+00:00 2017-01-11T14:46:00+00:00 The importance of the blockchain: The second generation of the internet Nick Hammond <p><strong>Last week the high and rapidly changing price of bitcoin brought the digital currency to the top of the news, reaching an all-time trading high, at about $1,150 per coin.</strong></p> <p>It has since fluctuated considerably; the cause of this being statements and actions taken by the Chinese government. The clear majority of bitcoin trading (more than 95%) takes place in China, giving events there an enormous influence on the price.</p><p><a href="https://econsultancy.com/blog/68693-the-importance-of-the-blockchain-the-second-generation-of-the-internet/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68691 2017-01-11T11:37:38+00:00 2017-01-11T11:37:38+00:00 Why Iceland has replaced celebrities with micro-influencers Nikki Gilliland <p><strong>If there’s one person who can sell frozen pizza, you’d think it’d be Peter Andre.</strong></p> <p>However, you might have noticed that Iceland, the UK’s frozen supermarket chain, has stopped airing TV adverts featuring the overly-enthusiastic Aussie.</p><p><a href="https://econsultancy.com/blog/68691-why-iceland-has-replaced-celebrities-with-micro-influencers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68689 2017-01-11T10:07:00+00:00 2017-01-11T10:07:00+00:00 How the beauty industry is embracing the Internet of Things Nikki Gilliland <p><strong>It’s fair to say that connected devices are fairly commonplace these days. </strong><strong>Many people own a smart TV or use a smartwatch.</strong></p> <p>What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.</p><p><a href="https://econsultancy.com/blog/68689-how-the-beauty-industry-is-embracing-the-internet-of-things/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68667 2017-01-11T02:55:00+00:00 2017-01-11T02:55:00+00:00 Five things to include in your digital transformation playbook Jeff Rajeck <p><strong>In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.</strong></p> <p>How did Disney pull itself out this and achieve record revenues in 2016? <a href="https://econsultancy.com/training/digital-transformation/">Digital transformation</a>.</p><p><a href="https://econsultancy.com/blog/68667-five-things-to-include-in-your-digital-transformation-playbook/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68690 2017-01-10T14:42:41+00:00 2017-01-10T14:42:41+00:00 How three travel brands deliver superior customer service Nikki Gilliland <p><strong>According to a recent report by KPMG Nunwood, levels of customer service in the UK are <a href="http://www.thisismoney.co.uk/money/news/article-3802419/First-Direct-regains-title-best-brand-customer-experience.html" target="_blank">on the up</a>.</strong></p> <p>Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.</p><p><a href="https://econsultancy.com/blog/68690-how-three-travel-brands-deliver-superior-customer-service/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68655 2017-01-10T14:23:00+00:00 2017-01-10T14:23:00+00:00 Cart abandonment emails: Creating content that maximises conversions Greg Randall <p><strong>Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions. </strong></p> <p>Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take.  </p><p><a href="https://econsultancy.com/blog/68655-cart-abandonment-emails-creating-content-that-maximises-conversions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68549 2017-01-10T11:53:09+00:00 2017-01-10T11:53:09+00:00 How will fintech lenders cope with an economic downturn? Patricio Robles <p><strong>Fintech startups are disrupting established financial institutions, and nowhere is that more evident than in the market for loans.</strong></p> <p>In the wake of the financial crisis and Great Recession of 2008, a new generation of financial services startups took advantage of the fact that banks, once a primary provider of loans to consumers and businesses, largely stopped lending.</p><p><a href="https://econsultancy.com/blog/68549-how-will-fintech-lenders-cope-with-an-economic-downturn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68674 2017-01-10T09:43:11+00:00 2017-01-10T09:43:11+00:00 Four websites that have reduced their primary navigation options Ben Davis <p><strong>In 2017, more websites will be reducing their primary navigation options.</strong></p> <p>But why, and who has done this already?</p><p><a href="https://econsultancy.com/blog/68674-four-websites-that-have-reduced-their-primary-navigation-options/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68688 2017-01-09T14:42:12+00:00 2017-01-09T14:42:12+00:00 Four key features to appreciate about Google Trips Nikki Gilliland <p><strong>Google has been increasing its focus on travel for a while now.</strong></p> <p>Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector. </p><p><a href="https://econsultancy.com/blog/68688-four-key-features-to-appreciate-about-google-trips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68678 2017-01-09T14:07:00+00:00 2017-01-09T14:07:00+00:00 The impact of artificial intelligence on the travel industry Nikki Gilliland <p><strong>At the end of last year, we asked a few experts to predict the social media trends we’ll be <a href="https://econsultancy.com/blog/68630-social-media-in-2017-what-do-the-experts-predict/" target="_blank">seeing in 2017</a>. </strong></p> <p><a href="https://econsultancy.com/blog/68640-why-live-video-was-the-biggest-social-trend-of-2016/" target="_blank">Live video</a> was a running theme, as was virtual reality. However, we thought we’d take the opportunity to explore another interesting topic - artificial intelligence (or AI).</p><p><a href="https://econsultancy.com/blog/68678-the-impact-of-artificial-intelligence-on-the-travel-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68682 2017-01-09T11:19:08+00:00 2017-01-09T11:19:08+00:00 Programmatic 101: What are user scoring and propensity modelling? Ben Davis <p><strong>Essentially, user scoring and propensity modelling are the same thing and they also go by a number of other subtly different synonyms, just to make everything more confusing.</strong></p> <p>You might have heard or seen reference variously to:</p><p><a href="https://econsultancy.com/blog/68682-programmatic-101-what-are-user-scoring-and-propensity-modelling/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68683 2017-01-09T10:33:22+00:00 2017-01-09T10:33:22+00:00 What can marketers learn from Amazon Go's customer experience? Nikki Gilliland <p><strong>Last December, <a href="https://www.amazon.com/b?node=16008589011">Amazon unveiled</a> its first ever bricks-and-mortar grocery store.</strong></p> <p>Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).</p><p><a href="https://econsultancy.com/blog/68683-what-can-marketers-learn-from-amazon-go-s-customer-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68686 2017-01-06T14:40:18+00:00 2017-01-06T14:40:18+00:00 10 stirring digital marketing stats from this week Nikki Gilliland <p><strong>Congratulations are in order. You have survived the first week of January (hopefully without <em>too</em> much complaint or injections of coffee).</strong></p> <p>What better way to reward you than with a jam-packed roundup of digital marketing stats?</p><p><a href="https://econsultancy.com/blog/68686-10-stirring-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68648 2017-01-06T13:40:00+00:00 2017-01-06T13:40:00+00:00 Five predictions for conversion rate optimisation (CRO) in 2017 Paul Rouke <p><strong>2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).</strong></p><p><a href="https://econsultancy.com/blog/68648-five-predictions-for-conversion-rate-optimisation-cro-in-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68685 2017-01-06T12:17:32+00:00 2017-01-06T12:17:32+00:00 All the digital news stories you missed this week Ben Davis <p><strong>This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.</strong></p> <p>Redundancies feature heavily, as do airships and talking cars.</p><p><a href="https://econsultancy.com/blog/68685-all-the-digital-news-stories-you-missed-this-week-19/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68684 2017-01-06T11:34:00+00:00 2017-01-06T11:34:00+00:00 The best social media campaigns and stories from December 2016 Nikki Gilliland <p><strong>In December, we witnessed many brands celebrating Christmas in typically grandiose fashion, as well as happily waving goodbye to the fiasco that was 2016.</strong></p> <p>Here’s a round-up of the best stories and campaigns from the month.</p><p><a href="https://econsultancy.com/blog/68684-the-best-social-media-campaigns-and-stories-from-december-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68663 2017-01-06T10:45:00+00:00 2017-01-06T10:45:00+00:00 Why online publications are ditching comments sections for social Nikki Gilliland <p><strong>Vice is the latest online publication to scrap its comments section.</strong></p> <p>In a statement <a href="https://www.vice.com/en_us/article/were-getting-rid-of-comments-on-vice" target="_blank">announcing the news</a>, Jonathan Smith, Editor in Chief of Vice Media, explained how comments are ‘prone to anarchy’ where the “loudest, most offensive, and stupidest opinions get pushed to the top and the more reasoned responses drowned out in the noise”.</p><p><a href="https://econsultancy.com/blog/68663-why-online-publications-are-ditching-comments-sections-for-social/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68675 2017-01-05T13:51:48+00:00 2017-01-05T13:51:48+00:00 Five examples of meaningful motion in web design Ben Davis <p><strong>At the beginning of the year we take a look at current web design trends.</strong></p> <p>In our summary of <a href="https://econsultancy.com/blog/68600-10-sensible-web-design-trends-for-2017/">what to look out for in 2017</a>, we highlighted meaningful motion in web design. It's a concept defined by Google, as part of <a href="https://econsultancy.com/blog/65966-what-is-material-design-10-pioneering-examples/">Material Design</a>.</p><p><a href="https://econsultancy.com/blog/68675-five-examples-of-meaningful-motion-in-web-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68672 2017-01-05T13:50:27+00:00 2017-01-05T13:50:27+00:00 Four ways to optimise mobile copywriting for a superior UX Nikki Gilliland <p><strong>In the past couple of years, it’s become more important than ever for websites to be mobile-friendly. </strong></p> <p>With two updates to <a href="https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html" target="_blank">Google’s algorithm</a>, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.</p><p><a href="https://econsultancy.com/blog/68672-four-ways-to-optimise-mobile-copywriting-for-a-superior-ux/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>