kelkoo, price comparison, pricegrabber, pricerunner, shopping comparison
 |
Comparison Engines Buyer's Guide 2008 Comparison Engines are becoming increasingly popular among consumers and merchants alike, particularly in sectors such as retail, travel, financial services and utilities. This buyer's guide is aimed at those investigating the market, with profiles of 16 leading comparison websites, and including detail on the issues and trends affecting this sector, plus tips and pitfalls for merchants about how to maximise their returns from this channel. Like all our buyer's guides, the report starts with a look at trends in the marketplace. Trends covered in this report include: - Comparison engines respond to challenges and remain upbeat as sector matures. - Consumers and merchants call for greater transparency and industry standards. - Comparison sites branch out into new sectors and reposition themselves as shopping portals. - Innovate or die: competition and threat of new entrants increases need for differentiation. - Integration of Web 2.0 technologies and emergence of social shopping. |
|
This DoubleClick-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping engines.
Cheapflights, Ciao, Confused com, Genie Group, Gocompare, Kayak, Kelkoo, Moneysupermarket, Motley Fool, MSN Shopping, Pangora, PriceGrabber, PriceRunner, Shop com, Shopping com, Shopzilla, Twenga, uswitch
Shopping and Product Comparison - Roundtable, 25 September 2008, London
PPC search engine marketing by Browser Media
Proactive hosting and
managed services provided by
Netstore Plc
Login