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Online PR

This is our online PR channel, which will help anyone make the most out of the internet for PR, as well as understanding the new rules of engagement.

Online PR Research

Roundtable Output   Online PR Roundtable Briefing - May 2008
How can you use the web to spread word about your news? What are the key benefits and challenges of online PR? How can a press release improve SEO?

This is a free 11-page briefing based on E-consultancy's May 2008 roundtable about Online PR (registration required).

The document contains the following:

-) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources
Topics discussed included:

-) Defining Online PR
-) Benefits and costs for brands participating online
-) Measurement of benefits and success
-) Best practice, legal issues and ethics

Attendees included representatives from the following organisations:
AstraZeneca, Cathay Pacific, Dell, Edelman, Estee Lauder, esure, Euler Hermes, Hotwire PR, Liberate Media, Microsoft, Post Office, Propellernet, RBI, Signet, TUI and Yell.
 

Online Reputation and Buzz Monitoring Buyer's Guide 2008
This 142 page buyer's guide has been written for those who are looking for technology and services relating to online reputation monitoring, with profiles of 16 leading suppliers.

The guide also provides detail on the issues and trends relating to social media and "buzz" monitoring, as well as containing tips and pitfalls for companies looking for the most suitable supplier.

Social Media Roundtable Briefing
This 12-page briefing based on E-consultancy's May 2008 roundtable about Social Media, and contains an overview of market trends, write-up of the key points emerging from the discussion, new statistics and useful resources.

Roundtable Output
E-consultancy's first roundtable report on Online PR will help you understand the opportunities in online PR. Includes: community and reputation monitoring, seeding, press releases and search engines, blogs and PR, client-operated forums and blogs, and much more.

Internet Statistics Compendium
E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.
 

Online PR Events

Here's what we have coming up:

Online PR - Roundtable, 27th November 2008, London
A chance to discuss 4 of the most important issues and trends within a particular topic or sector with peers.

Online PR Training

Need help? For in-house and public training events on online PR you need look no further. We will be providing Online PR training courses throughout 2008 in London and Manchester. Visit our online PR training section for more information about our courses.

Other Online PR Resources

BL Ochman's whatsnextblog.com
Excellent source of brainfodder for online PR and marketing folk, by the always-engaging BL Ochman. Includes news and interviews as well as tips and tricks.

Online Public Relations
Frequently updated PR blog that's worth keeping an eye on for developments in online PR.
Subscribe for only €299