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Latest B2B Research

		Managing an E-commerce Team: Integrating Digital Marketing into your Organisation Put simply, this superb guide is a must-read for any company with an internet / e-commerce / digital marketing team. First it looks into: Common issues and challenges faced by managers responsible for digital marketing Different strategies and best practice approaches to meet these challenges Practical solutions to these challenges Then we give you: A 5 stage capability maturity model for E-commerce has been defined which enables organisations to benchmark their E-commerce capability with other organisations 20 best practice recommendations have been identified with detailed checklists of approaches to consider And along the way we answer the following questions: How important is E-commerce as a channel now, and in 5 years? What is the potential for capability improvements? How is E-commerce organisationally located and controlled? How should you structure an digital marketing team? How do companies plan for E-commerce? How much do companies spend on E-commerce as a % of their marcomms budgets?

Future of B2B Online Marketing Briefing, Sept 2007
The document contains a write-up of the Roundtable discussion and a section on useful resources. Topics discussed were: How different are B2B and B2C?; B2C online marketing trends - Impact on B2B online strategy; How does the future look?

Internet Statistics Compendium
E-consultancy's comprehensive guide includes proprietary and third-party data from around the world, which can be used in pitches and presentations. Regularly updated. A great time-saver.
 

Business to Business Events

We have a one day conference running on 4th November, 2008, to help B2B organisation acquire, convert and retain customers online. Please see the outline for our B2B Digital Marketing Conference for more information and an agenda.