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Research

 
1. Online Advertising Networks Buyer's Guide 2007, 5 Dec 2006
Organisation: E-consultancy, Price: Paid-for
Description: Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly.....
2. Email Marketing - Roundtable Briefing, October 2006, 31 Oct 2006
Organisation: E-consultancy, Price: Free
Description: This 10-page briefing is a summary of an E-consultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. Among the topics discussed were: measuring effectiveness of campaigns, list re-engagement, importance of email hierarchy, newsletters, deliverability and future trends. Attendees included internet marketing experts from the following organisations: Argos, Alchemy Worx, CheetahMail, e-Dialog, ExactTarget, Fidelity, MCC, RedEye, Rocketseed and Signet......
3. Paid Search Marketing (PPC) - Best Practice Guide, 10 Jun 2008
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: Paid Search Marketing (aka PPC / pay-per-click) networks such as Google Adwords and Yahoo Search Marketing are becoming increasingly complex to optimise, and it isn’t getting any easier. Many billions are spent around the world by advertisers seeking to maximise search engine visibility, but when your competitors have deeper pockets than you how can you possibly compete? And where do you start? You start here, that’s where. Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment. Compiled over a matter of months and peer reviewed by PPC experts, the guide is comprehensive (250+ pages) and covers all aspects of paid search. We think it is an incredible resource for internet marketi.....
4. Paid Search Marketing: A Beginner's Guide, 21 Apr 2008
Organisation: E-consultancy, Price: Free
... Paid Search Marketing: A Beginner's Guide E-consultancy E-consultancy ... consultancy E-consultancy Paid Search Marketing: A Beginner's Guide 0kb ... Beginner's Guide 0kb PDF 2008 paid, search, ppc, pay-per-click, engine, ... click, engine, beginner, guide, tips , General, Search Engine Marketing ...
5. Search Engine Optimization (SEO) - Best Practice Guide 2007, 5 Oct 2007
Organisation: E-consultancy.com, Price: Worth at least ten times more than its cover price
Description: This comprehensive SEO Best Practice Guide will help you understand search marketing like never before! At over 200 pages, it contains everything you need to know about search engine optimization, whether you work for an in-house client team or for an agency. The SEO Best Practice Guide is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency. Why you need this guide to SEO… Only 16% of search engine marketing budget is allocated to organic search. Why? Well, paid-search is easier for marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money each time somebody visits your website, and click costs are rising in many sectors… Remember that consumers and.....
6. Construction Industry - Search Engine Keywords Report, 30 Jul 2007
Organisation: ClickThrough Search Marketing, Price: Free
... Industry - Search Engine Keywords Report ClickThrough Search Marketing Phil ... looks at the opportunities for search engine marketing in the construction ... clickthrough, construction, industry , General, Search Engine Marketing ...
7. Internet Statistics Compendium - October 2008, 20 Oct 2008
Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on conversion rates, broadband penetration and mobile search. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, online customer service and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....
8. RealMarket.com Collected CRM White Papers
Organisation: RealMarket.com, Price: Free
... 0kb , General / Other, E-mail Marketing, Search Engine Marketing ...
9. Turn Your Website into a Marketing Powerhouse with Content Management, Site Search and Analytics
Organisation: CrownPeak, Price: Free
... Turn Your Website into a Marketing Powerhouse with Content Management, ... Powerhouse with Content Management, Site Search and Analytics CrownPeak Many ... making your content and search work in tandem. Search engine optimization ... tricks: you've got to appeal to both the search engines, and your users. <p> ...

News

 
1. Digital marketing agency Guava signs Mars Drinks for search marketing, 28 July 2008
... marketing agency Guava signs Mars Drinks for search marketing Pan-European digital ... its client portfolio by signing a search marketing deal with FMCG giant Mars ... responsible for all of the company’s search marketing for multiple websites ... for Guava's search marketing experts who already handle search marketing ...
2. London hosts international online marketing expo, 15 October 2008
... international online marketing expo Search engine marketing experts from ... place in London this November. Search Marketing Exp (SMX) will be held ... wide range of search marketing topics including global search marketing, linking ... speakers scheduled to attend is Internet marketing guru Kristjan Mar Hauksson ...
3. Bigmouthmedia promotes search marketing as career option, 19 November 2008
... Bigmouthmedia promotes search marketing as career option Bigmouthmedia ... Bigmouthmedia, independent digital marketing agency, has launched a new ... campaign to promote a career in Search and digital marketing to university graduates ... world. Despite the fact that search marketing has grown from nothing ...
4. Mike Grehan named Global Keyword-Driven Marketing Officer by Acronym Media, 10 March 2008
... Grehan named Global Keyword-Driven Marketing Officer by Acronym Media ... Driven Marketing Officer by Acronym Media, Global Search and Keyword Marketing ... Acronym Media, Inc. ( , a global search and keyword marketing agency headquartered ... quipped. “The idea behind Keyword-Driven Marketing™ is elegantly simple yet powerful ...
5. Bigmouthmedia reveal Scottish universities not connecting students to real world, 13 November 2008
... little about opportunities in digital marketing and felt that universities ... should have been told more about the search marketing sector during their time ... learned more about search engine optimisation ( ) and online marketing reading ... of industry blogs such as Search Engine Land and Search Engine Watch. ...
6. E-consultancy reveals Innovation Awards shortlist, 17 November 2008
... shortlist Innovation in Affiliate Marketing AMWSO Co Ltd Digital ... TradeDoubler Innovation in Email Marketing Argos Database Group ... VideoEgg Innovation in Multichannel Marketing lastminute.com Manning ... co.uk Innovation in SEO & Natural Search Guava Linkdex.com Quirk ...
7. Keyword creativity – the smart way to connect with online consumers, 6 November 2008
... way to connect with online consumers Search marketers and traditional marketers ... the words that people type when they search. That’s the message in a creative ... Keyword Creativity ( is aimed at search marketers, web-based creatives ... Keyword research is a rich source of marketing ideas – ideas that can be ...

Forum

 
1. RE: SEO friendly translation service, Internet Marketing Forum, Ashley, today at 06:40
... lot of the search agencies featured in our ( Search Engine Marketing Buyers ... Oban - ( WebCertain - ( Search Laboratory WebCertain also ...
2. E-marketing Essentials - May 2006, Internet Marketing Forum, DaveChaffey, 2 May 06
... E-marketing Essentials - May 2006 E-marketing Essentials - May 2006 These ... delegates to Dave Chaffey's Internet marketing workshops who have opted-in ... Practice Guide As my second article on search behaviour shows, it is becoming ... prominently in the natural listings of the search engines. This report, with ...
3. Is extreme SEO specialisation important?, Internet Marketing Forum, Anthonys, 27 Sep 08
... recommendations with no regard to related marketing disciplines include web design ... copywriting, usability, paid search, email and affiliate marketing, however, as ... established disciplines (aside from paid search) I would argue that it's more ... professional status. We claim to be search marketing specialists, and employ ...
4. Is really search engine optimization needed?, Internet Marketing Forum, EdStivala, 27 Aug 08
... Is really search engine optimization needed? Is really search engine optimization ... given search terms in the organic search results on Google (or other major search ... you. However as the world of online marketing starts to mature, you won ... have to look far to find professional marketing companies that understand ...
5. Online Marketing Management, Internet Marketing Forum, JonathanDavey, 29 May 06
... Online Marketing Management Online Marketing Management At Business in ... preach a no nonsense approach to online marketing management. At the end ... end of the day the most successful search engine will be the one that finds ... best results for the person doing the search. If the users come back again ...
6. E-marketing Essentials - July 2006, Internet Marketing Forum, DaveChaffey, 10 Jul 06
... marketing Essentials - July 2006 E-marketing Essentials - July 2006 5 topics ... Get Testing, E-mail Authentication, E-marketing Strategy Note: These ... delegates to Dave Chaffey's Internet marketing workshops who have opted-in ... these articles or news items. 1. E-marketing jobs sites ----------- ...
7. Natural search agencies / consultants, Internet Marketing Forum, duncanbloor, 5 May 07
... Natural search agencies / consultants Natural search agencies / consultants ... We are a relatively small search engine marketing agency based within ... agency based within a larger design and marketing agency in the west midlands ... midlands.  We manage a range of clients marketing campaigns from small budget ...

Supplier Directory

 
1. smartFOCUS DIGITAL (formerly Email Reaction), Chiswick, London
Areas of Expertise: Developer of email marketing technology: build and manage email lists, personalise content, run surveys, build customer profiles, SMS marketing (WAN2TLK?).....
Clients: Honda, Barclays Bank, ASOS.com, Chelsea FC
2. Web Gravity, London
Areas of Expertise: Search Engine Optimisation (SEO), Pay Per Click Management, Trusted Feed Solutions, SEO & PPC On Site Training, Link Building Solutions, IQ Web Gravity Analytics & Report Tracking Solutions, Online Marketing Consultancy......
Clients: Sample of Search Clients include:, AVIS, easyJet, Teletext Holidays
3. SiteVisibility Ltd, Brighton, South East
Areas of Expertise: Search engine optimisation (SEO), search engine marketing, pay per click (PPC) advertising, link building, social media marketing.....
Clients: Cafe Direct, Chelsea Football Club, Lexis Nexis Connect, Centaur Media
4. VKI Studios, Vancouver, British Columbia, Unknown
Areas of Expertise: Search Engine Marketing, SEO (Search Engine Optimization), Web Usability, User Testing, Internet Marketing, Link Building, Directory Submissions, Email Marketing, Pay Per Click Advertising, Google AdWords & AdSense, Yahoo Search Market.....
Clients: --Genesys Conferencing-- The world's leading conferencing specialists (VKI Studios provides ongoing search engine marketing services), --Bingo.com-- The world’s largest online bingo hall (VKI Studios provides ongoing web usability & search engine marketing services), --Gaults Hospitality-- A national wholesaler (VKI Studios provides web development and programming), --InTheSwim.com-- A leading US retailer of swimming pool accessories (VKI Studios provides ongoing search engine marketing services)
5. AccuraCast Search Engine Marketing, East Finchley, London
... AccuraCast Search Engine Marketing 64 Elmshurst Crescent East Finchley ... London's leading search engine marketing agency, providing search engine optimisation ... click advertising, RSS marketing and mobile search marketing services in ... successfully implemented bespoke search engine marketing campaigns for customers ...
6. Clicks2Customers, Clerkenwell, London
Areas of Expertise: Paid Search Marketing.....
Clients: 7 Top 500 US retailers (3 in Top 50), 2 Top 10 Travel (UK and Australasia)
7. Search Marketing People, Unknown
... Search Marketing People Not given. Unknown via form on website John Lewis ... Lloyds TSB Yell.com 0845 602 7427 Search Marketing People is a niche recruitment ... specialising in the recruitment of online marketing and e-commerce professionals ... offering to include online marketing roles, Search Marketing People was established ...

Events

 
1. Search Engine Optimisation - Manchester Training, 25 Nov 2008
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
2. Search Engine Optimisation - London Training, 10 Dec 2008
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
3. Search Engine Optimisation - Manchester Training, 2 Jul 2009
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
4. Search Engine Optimisation - London Training, 16 Jul 2009
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....
5. Search Engine Optimisation - London Training, 10 Sep 2009
Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunit.....

Glossary

 
1. above the fold
Description: The part of a marketing message that is immediately visible. In print media, this is the part above the first fold, or perhaps even on the envelope itself. In an e-zine or a website, it is the regio.....
2. cloaking
Description: The practice of sending keyword-optimized webpage content to a search engine spider when it visits. It is called "cloaking" because it hides the real content of the page from the search engines......
3. doorway page
Description: A web page designed to earn high rankings on search engines and act as a doorway into the "real" website. Doorway pages usually make little sense to humans, as they are crammed with so many keywords .....
4. Google Dance
Description: The fluctuation in search results between different Google servers. Before Google updates its database and individual page rankings, different results are tested on the servers. When the results sta.....
5. PageRank
Description: A measure of a website's popularity, as determined by the algorithm used by Google. PageRank has become such an accurate and important indicator of a site's importance that other search engines have .....
6. trusted feed
Description: A service allowing businesses to submit content directly into the database of an internet search engine. It is intended for bulk submissions (500 pages or more), but it is also used to provide altern.....
7. googlewhacking
Description: Searching Google for keywords that give only one search result......

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