Organisation: E-consultancy, Price: Free
Description: This free 11-page briefing is a summary of an E-consultancy roundtable on Online Customer Service and Online Surveys (registration required). The document contains a summary of the discussion, an overview of the marketplace for both markets, plus the latest statistics and a section on useful resources. Topics discussed included: What is the Best Channel to Serve Customer?, Measuring Customer Experience and Virtual Agents. Attendees included representatives from the following organisations: Aardvark Media, Bradford and Bingley, British Council, Clicktools, Creative Virtual, Datalateral, Fidelity, House of Fraser, Legal and General, NET-A-PORTER, Rocketseed and Synthetix......

Organisation: , Price: Free for subscribers
Description: A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures. Our latest version contains numerous updates including new data on conversion rates, broadband penetration and mobile search. The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date. Other recent updates include online ad spend, online customer service and ratings and reviews. There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch. The sections include the following: 1. Usage and Demographics 2. E-commerce 3. Online Marketing .....

Organisation: E-consultancy, Price: Free to registered users
Description: Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this free report. To attend future roundtables you need to be talking to Peter Abraham (peter@e-consultancy.com)......

Organisation: E-consultancy, Price: Free to subscribers
Description: The internet is a perfect medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration. We selected these criteria (and all the sub-criteria for each category) on the basis of their applicability to charity websites, and on their added value in terms of p.....

Areas of Expertise: Search Engine Optimisation (SEO), Pay Per Click Management, Trusted Feed Solutions, SEO & PPC On Site Training, Link Building Solutions, IQ Web Gravity Analytics & Report Tracking Solutions, Online Marketing Consultancy......
Clients: Sample of Search Clients include:, AVIS, easyJet, Teletext Holidays

Areas of Expertise: Recruitment for the online travel industry.....
Clients: EasyJet, Expedia, Lonely Planet, Opodo

Areas of Expertise: Sift can assist clients to completely re-think their online engagement strategy. This includes facilitating the development of vision and strategy, achieving buy-in and successfully presenting business cases with realistic ROI. Most importantly, this.....
Clients: The British Council, Centaur - Marketing Week, TheLawyer.com, William Reed

Description: In a climate of increasing economic uncertainty, it is vital for businesses to be able to acquire new customers and grow whilst reducing costs. Our one day B2B Digital Marketing Conference aims to sho.....