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| Internet Statistics Compendium | |
100+ pages of the very latest internet statistics and online marketing research. Great for presentations and proposals! Includes statistics on:
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| Agency Rate Card Survey 2008 | |
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The Digital Agency Rate Card Survey is based on a survey of more than 300 UK digital agencies carried out in 2008. The principal objective of this E-consultancy research is to show what UK digital agencies charge for different types of skills and levels of seniority, and to understand how and why rates may vary, for example by size of company. | |
| Online Lead Generation (B2C) Report 2008 | |
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The Online Lead Generation Report 2008, produced in association with lead generation specialist Clash-Media, is based on a survey of 600 digital marketers carried out in May 2008. The 44-page report follows a similar, survey-based study carried out in 2007, enabling useful year-on-year comparisons about the role of online lead generation in the marketplace. | |
| Online Measurement and Strategy Report 2008 | |
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The Online Measurement and Strategy Report 2008, produced in association with analytics consultancy Lynchpin, contains fascinating and previously unavailable information about the web analytics marketplace. The 44-page report is based on an online survey of more than 700 respondents carried out in March and April 2008. Those taking part in the survey included company (client-side), agency and vendor respondents. | |
| UK Search Engine Marketing Report 2008 | |
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The UK Search Engine Marketing Report 2008, carried out in association with search agency Guava, contains a comprehensive analysis of the UK Search environment. The 55-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 1,000 respondents in February and March 2008. | |
| Email Marketing Industry Census 2008 | |
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The second annual Email Marketing Industry Census, sponsored by Adestra, is based on the largest UK survey of email marketers. The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted and issues affecting the industry such as deliverability. | |
| Vertical Search Report | |
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The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007. This research examines the current and potential role of vertical search, with a focus on industry-specific search engines and B2B websites. |
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| Customer Engagement Report | |
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The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. This 57-page document also contains expert analysis and comment from various digital marketing and web analytics experts, including Jim Sterne, Avinash Kaushik and Dave Chaffey. |
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| Affiliate Marketing Merchants Report 2007 | |
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This report, sponsored by buy.at, is based on an online survey carried out in August and September 2007. More than 200 UK merchants took part, making this the most comprehensive study of its kind. The Affiliate Marketing Agencies Report 2007 is a sister publication due in October 2007. |
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| Travel Website Benchmarks 2007 | |
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This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice. The Customer Experience Benchmarks covered in this report include:
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| Social Commerce Report 2007 | |
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This report, sponsored by Bazaarvoice, is based on an online survey of more than 800 respondents carried out in June and July 2007. The report is recommended reading for marketers in companies which are selling online, whether retail, financial services, travel, publishing or another sector. |
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| Usability and User Experience Report 2007 | |
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This 64-page report, sponsored by behavioural research consultancy Bunnyfoot, is based on an online survey of more than 700 respondents carried out in May 2007. The document is a great resource for organisations who want to benchmark their approach to the user experience, or to learn more about the benefits of usability investment and problems encountered. | |
| UK Search Engine Marketing Report 2007 | |
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The UK Search Engine Marketing Report 2007, carried out in association with search agency Neutralize (*\*), contains a comprehensive analysis of the UK Search environment. The 64-page report, covering both Search Engine Optimisation and Paid Search, is based on an online survey of more than 700 respondents in March 2007. | |
| UK Affiliate Census Report | |
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This 50-page UK Affiliate Census Report, free to registered users, contains invaluable information for anyone connected with affiliate marketing, including affiliates themselves, networks, merchants and agencies. The document contains sections on the following topics:
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| Customer Engagement Survey | |
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This 63-page report, sponsored by cScape, is essential reading for organisations striving for effective Customer Engagement and the best possible Customer Experience. The findings are divided into the following sections:
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| Rate Card Survey 2005 | |
How much do UK digital agencies charge? Find out in this annual benchmarking report. Statistics included in this research survey:
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| Charity Website Benchmarks 2007 | |
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An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities. The trouble is, most charities aren't fully optimising their web potential, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. | |
| Charity Website Benchmarks 2006 | |
| This Charity Website Benchmarks report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as Usability, Accessibility, Communication, Transparency, Responsiveness and Integration.
Well worth a read if you operate a website for a charity, or are part of an internet marketing team that is focused on driving fundraising activities online. It is also useful for any agencies or consultants working in the charities sector | |
| Online Retail User Experience Benchmarks | |
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This 63-page guide focuses on 15 of the most popular retail sites in the UK and compares them, side by side, against a variety of metrics, to benchmark best practice. Top online shopping websites featured include Amazon, Argos, Tesco, Figleaves, johnlewis.com, Carphone Warehouse, Dialaphone, O2 and dabs. This pioneering study on the user experience of retail sites is invaluable for any company processing sales online. It will demonstrate beyond doubt that improvements to Search, Promotion and Support will lead to increased sales and happier users. Find out how! |