E-commerce: A Beginner's Guide

About this Guide

Free to registered users, this guide is a starting point for those who want to learn more about e-commerce and understand how it can make a difference for their business.

You can use the guide to discover what e-commerce is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move. But view it as a jumping-off point. Other reports we have published go into much more detail about e-commerce.

Contents

• What is this report and who is it for?
• What is e-commerce?
• Why does e-commerce matter?
• Why should I bother with e-commerce?
• What kind of results can I expect from e-commerce?
• What is the opportunity cost of ignoring e-commerce?
• How does e-commerce work?
• Who manages e-commerce?
• Where do I start with e-commerce?
• Further reading

Topic Relevant Keywords

e-commerce, online, retail, platform, internet, shop, shopping

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 Download "E-commerce: A Beginner's Guide" (151 kb .doc) »

 Download "E-commerce: A Beginner's Guide" (328 kb .pdf) »