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Subject:  University Sites
Author:   JamesRobertson:   view profile | all posts by this author | add to favourites
Date:   11:09:52 27 August 2008
 

 

On 11:54:33 26 August 2008 Shaun wrote:

Are there any uni sties out there that are using GA or other web analytics packages ? What are your challenges and how are you addressing them ? Keen to make contact particularly with UK based sites.

Hi: I run www.bcu.ac.uk and we use GA.

 

The biggest challenge is that they only over you 4 goals - and so you can only measure the success of the site in converting visitors into 4 types of action takers.  That and the fact that good ol' Google now has access to all of our stats... - but then considering the usual pace that Uni IT departments get things changed we really had no choice but to use them...

 
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  • University Sites, Shaun, 26 Aug 11:54
    Are there any uni sties out there that are using GA or other web analytics packages ? What are your challenges and how are you addressing them ? Keen to make contact particularly w ...
    • University Sites, danielb, 27 Aug 09:25
      hi, Shaun, what challenges are you having? daniel ...
      • University Sites, Shaun, 27 Aug 10:59
        Not challenges as such but analytics is new to the Uni - not me. I have a background in web analytics and ecommerce so know what I am doing but would like to make contact with othe ...
    • University Sites, JamesRobertson, 27 Aug 11:09
        On 11:54:33 26 August 2008 Shaun wrote: Are there any uni sties out there that are using GA or other web analytics packages ? What are your challenges and how are you addre ...
      • University Sites, danielb, 27 Aug 13:58
        hi, James, a little cheat for getting extra goals: 1. Go to 'Analytics Settings' 2. Select 'Add Website Profile' 3. Select 'Add a Profile for an existing domain' 4. ...
        • University Sites, Shaun, 27 Aug 14:03
          Beat me to it Daniel, I have done it this way and it can therefore be applied to different academic schools or other segments. Very easy to set up and manage. On 13:58:59 27 Aug ...
          • University Sites, JamesRobertson, 27 Aug 14:23
            Ha! - thanks for the cheat - I will gleefully use it! The other issue I have is convincing people that the web should be our prime marketing medium - and that we shouldn;t be di ...
    • University Sites, JamesRobertson, 27 Aug 11:09
        On 11:54:33 26 August 2008 Shaun wrote: Are there any uni sties out there that are using GA or other web analytics packages ? What are your challenges and how are you addre ...
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